Author name: Pankaj Jangir

Pankaj Jangir is a digital marketer, SEO expert, and entrepreneur passionate about helping businesses grow their online presence. With extensive experience in backlink building, content strategy, and SERP tracking, Pankaj Jangir specialises in crafting data-driven solutions to improve website rankings. As the founder of multiple online tools, including social media downloaders and SEO monitoring platforms, Pankaj Jangir is dedicated to creating innovative solutions that simplify digital marketing.

Campaign manager 360 certification exam

Your fitness equipment client just launched a virtual fitness app. They're offering a pricing special for users who download their app in store. Your client would like to have the website traffic directed to the mobile site, then have the mobile site traffic directed to the shop for the special. What do you need to do in Campaign Manager 360 to split up your traffic to achieve that outcome?

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Question: Your fitness equipment client just launched a virtual fitness app. They’re offering a pricing special for users who download

Campaign manager 360 certification exam

Your client wants to run their trainer campaign across three different sports publishers, each with different video creative specifications. One accepts 300x250-only companion ads, one requires VAST and vPaid tags, and the third hasn't sent specifications. How should you traffic this campaign?

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Question: Your client wants to run their trainer campaign across three different sports publishers, each with different video creative specifications.

Conversion optimisation certification exam

Murphy is the owner of a user-focused organisation called FusionTactics. Murphy wants to encourage cross-functional collaboration between the teams at FusionTactics. Which question is suitable to ask to encourage cross-functional collaboration between FusionTactics's teams?

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Question: Murphy is the owner of a user-focused organisation called FusionTactics. Murphy wants to encourage cross-functional collaboration between the teams

Conversion optimisation certification exam

Cami is the marketer for ScaryBooks.com. Google flow reports show that a high percentage of users get to checkout and abandon purchases. Cami believes the reason is that the checkout process requires users to fill in all delivery, billing and credit card information on each purchase. Which Google solution can help to make checkout much faster for ScaryBooks.com?

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Question: Cami is the marketer for ScaryBooks.com. Google flow reports show that a high percentage of users get to checkout

Conversion optimisation certification exam

You're a marketing manager for your company's website, JesseJames.com, an online seller of books about American history. Google Analytics has shown that the exit rate on the checkout page is high. In a meeting with the developer team, you explained that this means that the user experience is good up to the checkout page. Making the purchase then becomes too difficult for most users. You've recommended that they implement a one-click-to-buy option that uses information stored in the user's account. Which type of user personalisation is this known as?

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Question: You’re a marketing manager for your company’s website, JesseJames.com, an online seller of books about American history. Google Analytics

Conversion optimisation certification exam

Martha is the marketer for Circus.com. They've patterned the design of their website after BigTop.com, a successful competitor's site. Sales from the site haven't been as successful as they hoped. They're asking you for advice to improve the marketing effectiveness of their website. What advice would you give to Martha to make their site more successful?

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Question: Martha is the marketer for Circus.com. They’ve patterned the design of their website after BigTop.com, a successful competitor’s site.

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