Conversion optimisation certification exam

Conversion optimisation certification exam

Murphy is the owner of a user-focused organisation called FusionTactics. Murphy wants to encourage cross-functional collaboration between the teams at FusionTactics. Which question is suitable to ask to encourage cross-functional collaboration between FusionTactics's teams?

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Question: Murphy is the owner of a user-focused organisation called FusionTactics. Murphy wants to encourage cross-functional collaboration between the teams

Conversion optimisation certification exam

Cami is the marketer for ScaryBooks.com. Google flow reports show that a high percentage of users get to checkout and abandon purchases. Cami believes the reason is that the checkout process requires users to fill in all delivery, billing and credit card information on each purchase. Which Google solution can help to make checkout much faster for ScaryBooks.com?

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Question: Cami is the marketer for ScaryBooks.com. Google flow reports show that a high percentage of users get to checkout

Conversion optimisation certification exam

You're a marketing manager for your company's website, JesseJames.com, an online seller of books about American history. Google Analytics has shown that the exit rate on the checkout page is high. In a meeting with the developer team, you explained that this means that the user experience is good up to the checkout page. Making the purchase then becomes too difficult for most users. You've recommended that they implement a one-click-to-buy option that uses information stored in the user's account. Which type of user personalisation is this known as?

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Question: You’re a marketing manager for your company’s website, JesseJames.com, an online seller of books about American history. Google Analytics

Conversion optimisation certification exam

Martha is the marketer for Circus.com. They've patterned the design of their website after BigTop.com, a successful competitor's site. Sales from the site haven't been as successful as they hoped. They're asking you for advice to improve the marketing effectiveness of their website. What advice would you give to Martha to make their site more successful?

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Question: Martha is the marketer for Circus.com. They’ve patterned the design of their website after BigTop.com, a successful competitor’s site.

Conversion optimisation certification exam

Bartholomew is the marketer for their company's website, LogoMaker.com. The company sells graphic logo design services through the site. Several of their colleagues have commented that the site is difficult to use. Bartholomew thinks that the site will be more successful if users enjoy the time that they spend there. To improve the user experience of the site, which two areas should Bartholomew focus on? Select the best answers.

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Question: Bartholomew is the marketer for their company’s website, LogoMaker.com. The company sells graphic logo design services through the site.

Conversion optimisation certification exam

Shelly has been learning how to find opportunities with conversion rate optimisation (CRO). Shelly has been instructed to tell the team at Drivesy to use their Drivesy mobile site in real-world situations. Why is it important for Drivesy to see how their mobile site works in real-world situations with regards to CRO?

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Question: Shelly has been learning how to find opportunities with conversion rate optimisation (CRO). Shelly has been instructed to tell

Conversion optimisation certification exam

Oliver is the marketer for the website FindYourHome.com. Oliver thinks that the slowness of the site discourages users from browsing the site. But Oliver is unsure how to demonstrate and prove this to the developer team and executive leadership. What's a tool that Oliver can use to test, analyse and report recommendations to improve the performance of the FindYourHome.com site?

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Question: Oliver is the marketer for the website FindYourHome.com. Oliver thinks that the slowness of the site discourages users from

Conversion optimisation certification exam

Jill is in the process of conducting conversion rate optimisation (CRO) for their business, Stovesy. Jill understands that the first step in the CRO process is to identify opportunities on Stovesy's site and app. Carrying out quantitative and qualitative research achieves this outcome. Which of the following insights are part of quantitative research when it comes to CRO?

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Question: Jill is in the process of conducting conversion rate optimisation (CRO) for their business, Stovesy. Jill understands that the

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