Dans l’entreprise pour laquelle Macha travaille, le trafic de recherche organique est l’indicateur clé de performance stratégique. Si elle voulait le comparer à celui de ses concurrents, pour lequel des outils suivants devrait-elle opter en premier ?

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  • Analyse du trafic Semrush
  • MS Excel
  • GA4
  • Google Data Studio
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