Question: Your customer wants to define and view specific parts of their Google Ads data using custom columns. Within Search Ads 360, what are two types of custom columns they'd use?
- Custom formula and custom labels
- Custom dimension and custom formula
- Custom formula and custom conversion
- Custom conversion and custom labels
Explanation
Custom columns in Search Ads 360 let specific Google Ads data be defined and viewed in reporting tables. A custom formula column uses formulas to calculate values from available metrics. A custom conversion column focuses on selected conversion actions or conversion data. Together, these column types help isolate the exact performance information needed for campaign analysis.
Why the other options are incorrect
Custom dimension is incorrect because it is used for business-specific reporting categories, not as one of the two custom column types.
Custom labels is incorrect because labels organize account items, but they are not a custom column type.
Custom formula and custom labels is incorrect because only the formula part matches a custom column type.
Source for verification
https://support.google.com/sa360/answer/9633916?hl=en
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