Conversion optimisation certification exam

Conversion optimisation certification exam

The marketing team for your company's website expresses concern about why it's not meeting its revenue goals. The effectiveness of the landing page is under question. You're tasked with analysing the percentage of people who go to the landing page and do nothing. What's the name of the metric that you should look for?

Question: The marketing team for your company’s website expresses concern about why it’s not meeting its revenue goals. The effectiveness

Conversion optimisation certification exam

HopePower.com, a local electrical contractor, has contracted Charlotte to be their marketer. Thus far, their website has been an informational site full of static pages. Charlotte is upgrading the site to include online ordering with a PCI-compliant checkout process. They've recommended the usual Visa/Mastercard checkout options, though they dislike the time that it takes for a customer to check out that way. Which payment option allows customers to check out using a Visa card stored in their Gmail account?

Question: HopePower.com, a local electrical contractor, has contracted Charlotte to be their marketer. Thus far, their website has been an

Conversion optimisation certification exam

Jensen is the marketer for GlobalMovers.com. They've done a comparative analysis of the site against competitor sites. They're convinced that improving the speed and responsiveness of the site will increase its effectiveness and revenue contribution. Which statistic should they use to convince the executive leadership of GlobalMovers.com to make site speed a priority?

Question: Jensen is the marketer for GlobalMovers.com. They’ve done a comparative analysis of the site against competitor sites. They’re convinced

Conversion optimisation certification exam

Jessie is shopping for their husband's anniversary present. Their husband loves to go fly fishing whenever they can. Jessie uses their mobile phone to ask for the nearest outdoor supplies shop. Their phone opens up the map application with directions to a nearby location only five minutes away. This is an example of what kind of personalised user experience?

Question: Jessie is shopping for their husband’s anniversary present. Their husband loves to go fly fishing whenever they can. Jessie

Conversion optimisation certification exam

Trevor is the owner of Sportelo and is wondering what impact Sportelo's mobile experience is having on revenue. Trevor understands that they can calculate this with the mobile conversion rate (mCvR). Sportelo receives 200,000 clicks with an mCvR of 1%. The average order value is £200. How much revenue does Sportelo's mobile experience create?

Question: Trevor is the owner of Sportelo and is wondering what impact Sportelo’s mobile experience is having on revenue. Trevor

Conversion optimisation certification exam

The Johnson Door Company has a website named JDoors.com. Last year, they released a mobile app available on both Android and iOS. They encourage users to use the app instead of the website because of its advanced capabilities. Currently, they advertise on YouTube and several other sites. When customers click on an ad, it takes them to JDoors.com instead of the app. What web technology can open a product URL directly in a mobile app?

Question: The Johnson Door Company has a website named JDoors.com. Last year, they released a mobile app available on both

Conversion optimisation certification exam

Alan is the lead marketer for NewYorkCourier, a New York-based courier company. Their dev team has implemented several personalisation features in the site. Before the changes go live, they'd like to test the effectiveness of the new personalisation features. What Google service can easily test the changes on NewYorkCourier, a New York-based courier company?

Question: Alan is the lead marketer for NewYorkCourier, a New York-based courier company. Their dev team has implemented several personalisation

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