Vous souhaitez utiliser Performance Max pour la valeur de conversion, mais craignez de réaliser des dépenses inutiles. Quelle stratégie d’enchère secondaire (facultative) devez-vous sélectionner ?

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  • Maximiser les clics
  • CPC max. manuel
  • Objectif de retour sur les dépenses publicitaires (ROAS cible)
  • CPC optimisé
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