Question: You want to use Performance Max for conversion value but are concerned about inefficient spend. Which optional secondary bid strategy should you select?
- Manual Max CPC
- Maximize Clicks
- Enhanced CPC
- Target Return On Ad Spend (tROAS)
or
- Maximise clicks
- Target return on ad spend (tROAS)
- Manual max. CPC
- Enhanced CPC
Explanation
Maximize conversion value helps Performance Max prioritize higher-value conversions within the available budget. Adding Target ROAS gives the system a return goal so spend is guided toward conversion value efficiency. This is useful when the priority is revenue or value, not just total conversion volume. The bid strategy still uses Google AI to evaluate auction-time signals and adjust bids toward the selected value goal.
Why the other options are incorrect
Enhanced CPC is incorrect because it is not the secondary value-efficiency target used with Performance Max.
Maximize Clicks is incorrect because it focuses on traffic volume, not conversion value efficiency.
Manual Max CPC is incorrect because Performance Max uses automated bidding, not manual CPC bidding.
Source for verification
https://support.google.com/google-ads/answer/7684216
https://support.google.com/google-ads/answer/6268637
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "AI-Powered Shopping ads Certification" page.