Exam Name: Amazon Ads Programmatic Solutions Certification
- What is the primary function of a demand-side platform (DSP) in programmatic advertising?
- An advertiser wants to reach audiences on both Amazon properties and premium open internet publishers from a single platform. Which capability supports this?
- An advertiser is concerned about invalid traffic and brand safety on open internet supply. How does Amazon Ads address this?
- What is the correct hierarchy when setting up a programmatic campaign in Amazon Ads?
- An advertiser wants to define where their ads serve, configure targeting, and attach deals. At which level do they configure these settings?
- Which settings are configured at the campaign level when creating a new programmatic campaign?
- An advertiser has upfront commitments in Inventory Hub and wants to streamline their streaming TV campaign setup. Which tool automatically generates optimized line items after defining goals, audiences, and budgets?
- An agency needs to quickly build multiple campaigns from a detailed media plan spreadsheet. Which feature should they use?
- Which supply is exclusively available through Amazon DSP and not accessible from other platforms?
- An advertiser wants to secure exactly 2 million impressions at a fixed CPM over a specific timeframe. Which deal type should they use?
- What distinguishes a Preferred Deal from a Private Auction?
- A brand wants to quickly activate deals across premium publishers but has no existing publisher relationships. Which approach fits?
- Which off-the-shelf deal package aligns ads with content related to specific themes or tentpole events?
- Which metric measures how often audiences visit a product detail page after seeing an ad, even without clicking?
- An advertiser running a consideration campaign wants to know if their ads are driving product research. Which metric should they prioritize?
- An advertiser has high impressions but low conversions and wants to see which ad format combinations move customers to purchase. What should they use?
- When creating a custom report, what does selecting a "dimension" allow you to do?
- Which ad format reaches audiences during listening moments and supports interactive Alexa voice responses?
- A video ad has a low completion rate. The brand logo appears at the 25-second mark of a 30-second spot. What should the advertiser do?
- A brand submits a display ad with "#1 Selling Headphones" as the headline and a custom image with 12 words. What must they fix?
- PeakFit currently uses only Sponsored Products. Why should they invest in programmatic buying with Amazon Ads?
- PeakFit's agency navigates to their entity but cannot find PeakFit as an advertiser. What should they do first?
- PeakFit's advertiser is approved. They create a campaign with a Consideration goal and DPVR KPI. What should they build next to define targeting and supply?
- PeakFit wants streaming TV ads on Prime Video for awareness AND display ads on open internet health publishers for consideration. Which is true about this supply strategy?
- PeakFit wants guaranteed delivery of 500K streaming TV impressions at a fixed $25 CPM on a fitness publisher they already negotiated with. Which deal type fits?
- PeakFit also wants display ads alongside fitness content across multiple publishers without negotiating individually. What should they activate?
- PeakFit chooses Responsive eCommerce Creative (REC) for display on Amazon retail inventory. Why is REC a good fit for this endemic brand?
- PeakFit submits a display ad with the headline "The Best-Tasting Protein Powder on the Market" and a custom image with 8 words. What policy issue must they fix?
- Two weeks in, PeakFit's streaming TV line item shows high reach but their display line item has lower-than-expected DPVR. What does this suggest?
- PeakFit wants a weekly report by line item showing DPVR, CTR, and new-to-brand metrics, sent every Monday. How should they set this up?
- Can Trailhead Financial use Amazon Ads programmatic solutions even though they don't sell on Amazon?
- Trailhead's agency recommends the self-service model. What makes this the right choice?
- Trailhead sets up an Awareness campaign and wants to cap frequency at 3 impressions per user per day across all line items. Where should they set this?
- Trailhead wants audio ads on Amazon Music and streaming TV on Prime Video. What should they know about this supply?
- Trailhead wants to reach audiences on personal finance publishers but has no existing relationships. What activation strategy fits?
- Trailhead wants display ads driving to their app download page (not Amazon). Which creative type should they use?
- Trailhead creates a 30-second streaming TV ad. The brand name and CTA appear only in the final 10 seconds after a 20-second lifestyle montage. What should they change?
- Since Trailhead doesn't sell on Amazon, retail metrics like DPVR don't apply. Which metrics should they use to measure app downloads?
- Trailhead's streaming TV shows strong reach but display retargeting has low app download conversions. The agency suggests Performance+ Remarketing. Why does this fit?
- Trailhead wants a holistic view across streaming TV, audio, and display, broken down by supply and geography from multiple accounts. Which tool should they use?