A video ad has a low completion rate. The brand logo appears at the 25-second mark of a 30-second spot. What should the advertiser do?

Question: A video ad has a low completion rate. The brand logo appears at the 25-second mark of a 30-second spot. What should the advertiser do?

  • Move the brand logo and core message to the first five seconds
  • Extend the video to 60 seconds so the brand story unfolds more naturally
  • Remove the brand logo and focus entirely on product features throughout

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Programmatic Solutions Certification" page.

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