LinkedIn Marketing Solutions Fundamentals Certification Exam Answers 2023

Exam Name: LinkedIn Marketing Solutions Fundamentals

Exam URL: https://training.marketing.linkedin.com/fundamentals-exam

1. Which of the following is not a billing option in Campaign Manager?
2. Which method is used by LinkedIn to determine which ads are shown?
3. Judi wants to serve ads to professionals who have visited her website. What is her first step?
4. When optimizing your targeting strategy, what are the two key elements you should think of?
5. There is a minimum spend to qualify for Monthly Invoicing.
6. At a minimum, how often should you evaluate your campaigns?
7. Isabelle is not getting many matches from her business emails. What could she do?
8. Frederico is launching a new product line and wants to drive awareness. Which metrics are key to measuring performance? Select all that apply.
9. Alessandra won an auction where her bid price was $25, and the second highest price was $24. How much will she pay?
10. Ciara wants to see which types of professionals are visiting her website. Where does she find this information?
11. What is the recommended way to track conversions?
12. Ally is checking her Website Demographics and identifies certain visitors who left the product page without making a purchase. What could she do to drive customers down the funnel?
13. What are the three things you need to do to succeed in your auctions? Select all that apply.
14. Which ad format would you use if you wanted to include multiple unique call-to-action buttons that act like a choose-your-own-path experience?
15. Which of the following ad formats appear when you select Engagement as your marketing goal in Campaign Manager? Select all that apply.
16. Victor is running a Conversion campaign. Which targeting options are recommended to reach his objective? Select all that apply.
17. Juan is launching his first ad campaign on LinkedIn. Based on LinkedIn’s recommendation, how long should he let the ads run before making optimizations?
18. What does LinkedIn recommend you do before you start promoting with paid ads? Select all that apply.
19. Which is better in your ads: stock images or real images from your business?
20. What is the definition of Reach in campaign reporting?
21. Why should you create a LinkedIn Page? Select all that apply.
22. Why is it important to choose the right objective in Campaign Manager?
23. How much would you pay if you win an auction?
24. Priyanka selected Brand Awareness as her objective in the Campaign Manager. Which ad types could she select to use? Select all that apply.
25. Peter wants to target the buying committee of a select group of companies. Which step should he take?
26. Can you customize the columns of your Campaign Manager reporting dashboard?
27. Jimmy wants to see the type of professionals who are seeing and engaging with his ads. Where does he find this information?
28. Laura is running an ad campaign to promote her company’s live demo. She is seeing a high engagement rate but low registration numbers. Which of the following optimizations are recommended? Select all that apply.
29. What LinkedIn Page privileges do you need to run your ads?
30. Which campaign objective should you choose from Campaign Manager if your objective is Engagement?
31. Yolanda wants to increase awareness of her organization with Software Engineers. Which of the metrics below should she primarily focus on?
32. Which of the following targeting actions can you not do with LinkedIn Campaign Manager?
33. Which ad format would you primarily use if you wanted to tell an interactive story?
34. When setting up targeting, it’s recommended that you use Job Seniority and Years of Experience instead of age.
35. Which targeting tools can you use to reach more similar audiences? Select all that apply.
36. What is the difference between using AND or OR targeting?
37. Which targeting categories can you use when choosing your audience attributes in Campaign Manager? Select all that apply.
38. Is your bid price always the price that you pay?
39. Ebony is looking to track downloads on an eBook her team has created. Her website’s policy takes 6 to 9 months to get new tracking tags implemented, but she needs to promote this eBook starting next week. Which product should she use with her ads to track downloads?
40. Stephen has been running a Sponsored Content campaign for one month and has four creatives live. Two of the creatives are showing a very low CTR and a very high CPL. What could he do next?
41. Sofia wants to find new audiences that have similar attributes to her existing customers. Which targeting method would she use?
42. Why is it not recommended to use age or gender as targeting attributes?
43. Tunde is running a Brand Awareness Campaign to reach buyers who are not yet familiar with her brand. Which targeting option should she use for this campaign objective? Select all that apply.
44. Which feature in Campaign Manager allows you to reach professional audiences on trusted third-party apps and sites outside of the LinkedIn platform?
45. Which of the following is not a marketing objective that you can meet with LinkedIn ads?
46. Can you target all the LinkedIn members that work in a certain company?
47. In addition to language and location, how many layers of targeting attributes does LinkedIn recommend you include when setting up your campaign?
48. Paola has installed the Insight Tag and created different website audiences for her key website pages. Now, she wants to find new possible customers with similar profiles to her website visitors based on what she sees in Website Demographics. Which targeting method would she use?
49. Which Column view would you choose in the Campaign Manager reporting dashboard if you want to focus on how many people Clicked, Reacted, Shared, or Commented on your Ads?
50. When you’re just starting to build a target audience, what do we recommend as the first step?
51. Matthias is running an ad campaign to encourage customers to try his product. Which of the following is the clearest call to action?
52. What is the perfect mix of brand awareness and conversion campaigns?
53. Can you exclude a contact list from your campaign with Matched Audiences?
54. Which of the following campaign objective categories should you choose from in Campaign Manager if you want to increase the number of downloads of your white paper?
55. Which demographics in the Campaign Manager reporting dashboard would help you better understand your site’s audience and reach your ideal prospects?
56. Eliza has 2 different pieces of creative to advertise the same webinar. One has an image of the webinar’s speakers, and the other is an infographic. Her KPI is conversions based on webinar signups on her website. How should Eliza determine the best creative?
57. What do you need prior to creating a lookalike audience in Campaign Manager?
58. Raquel is looking to use her current audience to reach more people. What could she do?
59. Nicole has a campaign targeting HR professionals, which is seeing a lower conversion rate than previous campaigns she has run. Using Campaign Demographics, she notices that her conversions are all coming from members at companies with more than 500 employees. What should Nicole do next?
60. Which of the following is a mandatory targeting field within audience setup in Campaign Manager?
61. Xavier wants to optimize his Website Conversions campaign to generate more conversions at a more efficient cost. Which of the metrics should he primarily focus on?
62. Which sentence best describes Campaign Manager?
63. Can you exclude people that studied at a certain university from your campaign?
64. Which of the following Matched Audience targeting techniques can you use in Campaign Manager? Select all that apply.
65. LinkedIn ads allows you to reach the largest global community of professionals.
66. When will a Matched Audiences campaign begin serving?
67. Louise is running an ad campaign that is not reaching its budget. What changes can she make? Select four.
68. Which new features do you have access to when you install the LinkedIn Insight Tag? Select all that apply.
69. Which filter would you select in Campaign Manager reporting dashboard if you want to rapidly see all your Single Image campaigns?
70. Your Conversion campaign is set up using “Last Touch – Last Campaign.” A user is shown ads from two different campaigns and then performs your conversion action. How will the conversion be attributed?
71. Which ad format would you use if you wanted to deliver a direct personalized message?
72. Which of the following billing options doesn’t require a minimum spend?
73. Tomas is running a follower ad campaign. Which metric should he primarily focus on to determine the campaign’s success?
74. Why do we recommend your campaigns have at least 4 to 5 different creatives?
75. LinkedIn Pages is a free way to establish your brand on LinkedIn.
76. How is Maximum Delivery (Automated) Bid determined?
77. Which of the following is a best practice to save time while setting up targeting for new campaigns?
78. Which feature in the Campaign Manager reporting dashboard would you use if you want to visualize how your campaigns are performing over time?
79. How frequently should you post on your LinkedIn Page to see a 2x lift in engagement with your content?
80. When setting up a conversion action, are you able to modify the conversion window?
81. Which of the following is a targeting option? Select all that apply.
82. Is it recommended to always build custom content for a LinkedIn ad?
83. Mari wants to target the buying committee of small businesses in her sector. Which combination of targeting options would she use?
84. Ahmed is targeting people with Engineering as Job Function and Project Engineering as Member Skills. His forecasted results show a narrow audience. What should he do?
85. Which of the following is not a step when setting up your campaign in Campaign Manager?
86. Would you win an auction if you are the highest bidder?
87. What can a Creative Manager role do in Campaign Manager?