LinkedIn Marketing Solutions Fundamentals Certification Exam Answers 2024

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Exam Name: LinkedIn Marketing Solutions Fundamentals

Exam URL: https://training.marketing.linkedin.com/fundamentals-exam

  1. Which of the following is not a billing option in Campaign Manager?
  2. Which method is used by LinkedIn to determine which ads are shown?
  3. Judi wants to serve ads to professionals who have visited her website. What is her first step?
  4. When optimizing your targeting strategy, what are the two key elements you should think of?
  5. There is a minimum spend to qualify for Monthly Invoicing.
  6. At a minimum, how often should you evaluate your campaigns?
  7. Isabelle is not getting many matches from her business emails. What could she do?
  8. Frederico is launching a new product line and wants to drive awareness. Which metrics are key to measuring performance? Select all that apply.
  9. Alessandra won an auction where her bid price was $25, and the second highest price was $24. How much will she pay?
  10. Ciara wants to see which types of professionals are visiting her website. Where does she find this information?
  11. What is the recommended way to track conversions?
  12. Ally is checking her Website Demographics and identifies certain visitors who left the product page without making a purchase. What could she do to drive customers down the funnel?
  13. What are the three things you need to do to succeed in your auctions? Select all that apply.
  14. Which ad format would you use if you wanted to include multiple unique call-to-action buttons that act like a choose-your-own-path experience?
  15. Which of the following ad formats appear when you select Engagement as your marketing goal in Campaign Manager? Select all that apply.
  16. Victor is running a Conversion campaign. Which targeting options are recommended to reach his objective? Select all that apply.
  17. Juan is launching his first ad campaign on LinkedIn. Based on LinkedIn’s recommendation, how long should he let the ads run before making optimizations?
  18. What does LinkedIn recommend you do before you start promoting with paid ads? Select all that apply.
  19. Which is better in your ads: stock images or real images from your business?
  20. What is the definition of Reach in campaign reporting?
  21. Why should you create a LinkedIn Page? Select all that apply.
  22. Why is it important to choose the right objective in Campaign Manager?
  23. How much would you pay if you win an auction?
  24. Priyanka selected Brand Awareness as her objective in the Campaign Manager. Which ad types could she select to use? Select all that apply.
  25. Peter wants to target the buying committee of a select group of companies. Which step should he take?
  26. Can you customize the columns of your Campaign Manager reporting dashboard?
  27. Jimmy wants to see the type of professionals who are seeing and engaging with his ads. Where does he find this information?
  28. Laura is running an ad campaign to promote her company’s live demo. She is seeing a high engagement rate but low registration numbers. Which of the following optimizations are recommended? Select all that apply.
  29. What LinkedIn Page privileges do you need to run your ads?
  30. Which campaign objective should you choose from Campaign Manager if your objective is Engagement?
  31. Yolanda wants to increase awareness of her organization with Software Engineers. Which of the metrics below should she primarily focus on?
  32. Which of the following targeting actions can you not do with LinkedIn Campaign Manager?
  33. Which ad format would you primarily use if you wanted to tell an interactive story?
  34. When setting up targeting, it’s recommended that you use Job Seniority and Years of Experience instead of age.
  35. Which targeting tools can you use to reach more similar audiences? Select all that apply.
  36. What is the difference between using AND or OR targeting?
  37. Which targeting categories can you use when choosing your audience attributes in Campaign Manager? Select all that apply.
  38. Is your bid price always the price that you pay?
  39. Ebony is looking to track downloads on an eBook her team has created. Her website’s policy takes 6 to 9 months to get new tracking tags implemented, but she needs to promote this eBook starting next week. Which product should she use with her ads to track downloads?
  40. Stephen has been running a Sponsored Content campaign for one month and has four creatives live. Two of the creatives are showing a very low CTR and a very high CPL. What could he do next?
  41. Sofia wants to find new audiences that have similar attributes to her existing customers. Which targeting method would she use?
  42. Why is it not recommended to use age or gender as targeting attributes?
  43. Tunde is running a Brand Awareness Campaign to reach buyers who are not yet familiar with her brand. Which targeting option should she use for this campaign objective? Select all that apply.
  44. Which feature in Campaign Manager allows you to reach professional audiences on trusted third-party apps and sites outside of the LinkedIn platform?
  45. Which of the following is not a marketing objective that you can meet with LinkedIn ads?
  46. Can you target all the LinkedIn members that work in a certain company?
  47. In addition to language and location, how many layers of targeting attributes does LinkedIn recommend you include when setting up your campaign?
  48. Paola has installed the Insight Tag and created different website audiences for her key website pages. Now, she wants to find new possible customers with similar profiles to her website visitors based on what she sees in Website Demographics. Which targeting method would she use?
  49. Which Column view would you choose in the Campaign Manager reporting dashboard if you want to focus on how many people Clicked, Reacted, Shared, or Commented on your Ads?
  50. When you’re just starting to build a target audience, what do we recommend as the first step?
  51. Matthias is running an ad campaign to encourage customers to try his product. Which of the following is the clearest call to action?
  52. What is the perfect mix of brand awareness and conversion campaigns?
  53. Can you exclude a contact list from your campaign with Matched Audiences?
  54. Which of the following campaign objective categories should you choose from in Campaign Manager if you want to increase the number of downloads of your white paper?
  55. Which demographics in the Campaign Manager reporting dashboard would help you better understand your site’s audience and reach your ideal prospects?
  56. Eliza has 2 different pieces of creative to advertise the same webinar. One has an image of the webinar’s speakers, and the other is an infographic. Her KPI is conversions based on webinar signups on her website. How should Eliza determine the best creative?
  57. What do you need prior to creating a lookalike audience in Campaign Manager?
  58. Raquel is looking to use her current audience to reach more people. What could she do?
  59. Nicole has a campaign targeting HR professionals, which is seeing a lower conversion rate than previous campaigns she has run. Using Campaign Demographics, she notices that her conversions are all coming from members at companies with more than 500 employees. What should Nicole do next?
  60. Which of the following is a mandatory targeting field within audience setup in Campaign Manager?
  61. Xavier wants to optimize his Website Conversions campaign to generate more conversions at a more efficient cost. Which of the metrics should he primarily focus on?
  62. Which sentence best describes Campaign Manager?
  63. Can you exclude people that studied at a certain university from your campaign?
  64. Which of the following Matched Audience targeting techniques can you use in Campaign Manager? Select all that apply.
  65. LinkedIn ads allows you to reach the largest global community of professionals.
  66. When will a Matched Audiences campaign begin serving?
  67. Louise is running an ad campaign that is not reaching its budget. What changes can she make? Select four.
  68. Which new features do you have access to when you install the LinkedIn Insight Tag? Select all that apply.
  69. Which filter would you select in Campaign Manager reporting dashboard if you want to rapidly see all your Single Image campaigns?
  70. Your Conversion campaign is set up using “Last Touch – Last Campaign.” A user is shown ads from two different campaigns and then performs your conversion action. How will the conversion be attributed?
  71. Which ad format would you use if you wanted to deliver a direct personalized message?
  72. Which of the following billing options doesn’t require a minimum spend?
  73. Tomas is running a follower ad campaign. Which metric should he primarily focus on to determine the campaign’s success?
  74. Why do we recommend your campaigns have at least 4 to 5 different creatives?
  75. LinkedIn Pages is a free way to establish your brand on LinkedIn.
  76. How is Maximum Delivery (Automated) Bid determined?
  77. Which of the following is a best practice to save time while setting up targeting for new campaigns?
  78. Which feature in the Campaign Manager reporting dashboard would you use if you want to visualize how your campaigns are performing over time?
  79. How frequently should you post on your LinkedIn Page to see a 2x lift in engagement with your content?
  80. When setting up a conversion action, are you able to modify the conversion window?
  81. Which of the following is a targeting option? Select all that apply.
  82. Is it recommended to always build custom content for a LinkedIn ad?
  83. Mari wants to target the buying committee of small businesses in her sector. Which combination of targeting options would she use?
  84. Ahmed is targeting people with Engineering as Job Function and Project Engineering as Member Skills. His forecasted results show a narrow audience. What should he do?
  85. Which of the following is not a step when setting up your campaign in Campaign Manager?
  86. Would you win an auction if you are the highest bidder?
  87. What can a Creative Manager role do in Campaign Manager?
  88. There are 3 advertisers bidding in the auction. Advertiser A bids $12 and has a relevancy score of 4. Advertiser B bids $8 and has a relevancy score of 9. Advertiser C bids $4 and has a relevancy score of 3. Which advertiser wins the auction?
  89. Kerry wants to optimize her campaigns by better understanding the target audience for her ads. While running her last campaign, Kerry focused her targeting on Job Function. What can she use to see additional information about targeted individuals?
  90. Suharto wants to boost his company’s LinkedIn Page posts with paid media. According to LinkedIn, which steps should he take? Select five.
  91. Joanna is developing her win-back strategy, focused on converting previous customers who stopped using the brand. Which targeting method is recommended?
  92. Lucia is not getting many matches from her clients’ business emails on LinkedIn because they signed up with their personal addresses. What should she do?
  93. William has low impressions on his campaigns. Which tactics should he consider using to increase his reach? Select five.
  94. Aditya is running a Video Ad campaign and he wants to drive conversions. What should he do?
  95. Which types of budgets can you choose?
  96. What is LinkedIn Audience Network?
  97. What are best practices for Document Ads? Select all that apply.
  98. Ana wants to expand her reach beyond her current audience. Which Matched Audience should she consider? Select all that apply.
  99. Why is it useful to leverage your own data when building target audiences? Select all that apply.
  100. What is the difference between Awareness and Consideration?
  101. Engaging a LinkedIn Content and Creative Marketing Partner can drive higher engagement and more conversions.
  102. Campaign Manager will suggest a bid range that makes your content more likely to be seen.
  103. Feng launched a new ad campaign. He realized the ads’ images are cropped on mobile. Which tool should he use to avoid this in the future?
  104. What is maximum delivery bidding (Automated)?
  105. According to LinkedIn, how many different ad creatives should you include in your first ad campaign?
  106. You can upload up to 300,000 contacts for Contact Targeting.
  107. Text Ads appear on desktop and mobile.
  108. According to LinkedIn, what components should you consider when building a creative for ad campaigns? Select all that apply.
  109. How does the AND-OR feature work?
  110. What are the types of paid media admins? Select three.
  111. Greg wants to optimize his ad campaigns with Audience Insights. How can Audience Insights help him?
  112. According to LinkedIn, what are targeting best practices? Select all that apply.
  113. What is cost cap bidding?
  114. How long does it take for ads to be reviewed?
  115. Which metrics are available in Campaign Manager? Select all that apply.
  116. What can someone with the Campaign Manager role do in Campaign Manager?
  117. Which roles are available in Campaign Manager? Select all that apply.
  118. Sonya is using Website Retargeting to recapture her visitors’ interest. Which ad format should she consider? Select all that apply.
  119. Henrietta is starting to create her ad creative. How many images can she upload to the media library at a time?
  120. Juliette wants to capture her audience’s attention. She has a limited number of images. Does this limit her potential to have a mix of ad creatives?
  121. Keith wants to understand how his campaign performs across the funnel. He adds the LinkedIn Insight Tag onto his site for tracking. What is that tracking called for LinkedIn Ads?
  122. A company wants to promote its leaderships’ posts to communicate through a trusted voice to build brand equity and stay top-of-mind. Which ad type should they use?
  123. Tomas is recruiting and wants to reach job applicants for a specific role. According to LinkedIn, which Sponsored Content ad format should he use?
  124. Leo launched a new ad campaign. After looking at the campaign performance in Campaign Manager, he wants to improve his ad creative. What should he do?
  125. You do not need a LinkedIn Page to set up a LinkedIn Ads campaign.
  126. If your ad is rejected, which ad formats can you edit directly in Campaign Manager? Select two.
  127. What is manual bidding (Enhanced)?
  128. What is the media library?
  129. Which ad types are considered Sponsored Content? Select all that apply.
  130. Which billing options are available with LinkedIn Advertising? Select all that apply.
  131. LinkedIn ad formats are broadly divided into which four categories? Select four.
  132. Jason bids $5. Claire bids $4. Jason will win the auction and pay $5.
  133. Which targeting attributes are provided by members? Select six.
  134. What is a Text Ad?
  135. LinkedIn uses on a second-price auction, which means you will pay a penny above the second-highest price.
  136. Louisa noticed she is not spending her campaign budget. What should she consider doing? Select all that apply.
  137. Document Ads allow you to promote only ungated documents, such as papers, slides, or eBooks.
  138. A mix of organic and paid content can increase the likelihood of conversion by 61%.
  139. Can you exclude existing customers when you run a Contact Targeting campaign?
  140. Members need to leave the LinkedIn platform if they want to read and download content from a Document Ad.
  141. What can someone with the Billing Admin role do in Campaign Manager?
  142. What is a Single Image Ad?
  143. Carolyn can edit and add new creatives in Campaign Manager. Which access could she have? Select all that apply.
  144. Carlos plans to use 5,000 email contacts to run a Contact Targeting campaign. Does this align with LinkedIn’s best practice?
  145. What do you need to create an ad account? Select three.
  146. Which targeting attributes are inferred?
  147. A LinkedIn Page is where you can communicate with your followers who are current and prospective customers.
  148. According to LinkedIn, what is the first step to use LinkedIn Ads?
  149. What is Campaign Manager?
  150. With Audiences, you can use your data to retarget website visitors or reach known contacts and accounts. What does that include? Select four.
  151. Francois recently created his company’s LinkedIn Page. According to LinkedIn, how many followers does his Page need to have to start having exponential growth?
  152. Juan is considering running Text Ad campaigns to drive Consideration. According to LinkedIn, which key performance indicator (KPI) is the most relevant?
  153. Santosh is launching his first ad campaign on LinkedIn and he’s resource constrained. What should he consider as he designs his ad creative? Select all that apply.
  154. Campaign Manager columns cannot be customized.
  155. According to LinkedIn, companies that post 4 times per week see a 2x lift in engagement with their content.
  156. Message Ads are only effective for driving conversions.
  157. Dynamic ad formats are broadly divided into which categories? Select three.
  158. Which are Matched Audience Targeting types? Select all that apply.
  159. LinkedIn recommends that you start low and optimize to find your ideal bid.
  160. What does every LinkedIn Ad campaign start with?
  161. What can someone with the Account Manager role do in Campaign Manager?
  162. Louis is looking to reach decision makers at IT companies. How should he target? Select all that apply.
  163. Peter has high engagement rates and low conversions. Which actions could he consider? Select all that apply.
  164. Juan needs to create a sponsored content post. Which type of access does he need on the company’s LinkedIn Page?
  165. Sam wants to drive people from consideration to conversion. Which Matched Audience should he consider? Select two.
  166. According to LinkedIn, what are 2 ways to improve your targeting strategy?
  167. How many members does LinkedIn have?
  168. How long do contact lists take to process?
  169. Under Consideration in Campaign Manager, which objectives can you choose? Select all that apply.
  170. The Insight Tag is a prerequisite for Website Retargeting.
  171. People can only find your LinkedIn Page through search.
  172. Nicolas wants to use Audience Attributes. What could that include? Select all that apply.
  173. What can someone with the Viewer role do in Campaign Manager?
  174. How many days does LinkedIn recommend you wait before making improvements to a campaign?
  175. What time zone do LinkedIn Ads use?
  176. In Campaign Manager, which 2 metrics are associated with Brand Awareness? Select two.
  177. Which factors does LinkedIn consider when determining auction winners? Select all that apply.
  178. Afiya needs to target small companies from a specific set of industries. What is the best way to do this? Select all that apply.
  179. Pierre wants to reach a similar audience as his past purchasers. What should he consider using?
  180. What do Offline Conversions do?
  181. Alicia manages campaigns to sell security software to IT decision makers in the US. What steps should she take when she sets up campaign targeting? Select all that apply.
  182. Sophie is working on her ads’ creative design. Which elements should she consider while developing ad creatives for LinkedIn? Select all that apply.
  183. James has a large audience size and low delivery. What could he do to increase delivery? Select three.
  184. Stanley has access to LinkedIn Recruiter. Which additional objective will he see in Campaign Manager?
  185. Fernando wants to pay with monthly invoicing. What is the minimum monthly spend?
  186. According to LinkedIn, what are the three main reasons it’s an effective advertising solution? Select all that apply.
  187. LinkedIn supports full-funnel objectives grouped into 3 areas. Select those 3 areas.
  188. What is the minimum target audience size allowed on the platform?
  189. Javier created a campaign and he wants to narrow his audience. He is targeting by job title. Can you exclude job function or seniority?
  190. Boosted posts are billed through your LinkedIn Page.
  191. What is a Carousel Ad?
  192. How many companies does LinkedIn recommend you include when running a Company Targeting campaign?
  193. What can someone with the Creative Manager role do in Campaign Manager?
  194. LinkedIn Pages have page admin and paid media admin roles.
  195. What is required to pay by Insertion Order?
  196. What does the AND-OR feature do? Select all that apply.
  197. All budget options have lifetime pacing.
  198. Andrea wants to reach more members with similar professional characteristics. What should she consider? Select all that apply.
  199. Hiroshi is starting to create his ad creatives. Which steps should he take? Select all that apply.
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