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Exam Name: Certification in Performance: Product Ads Certification
Exam URL: https://academy.mercadoads.com/student/path/894818-certification-in-performance-product-ads
- Why do we say that Product Ads pursues performance objectives?
- Which of the following statements is correct?
- What is Product Ads’s primary value proposition?
- In which spaces are Product Ads ads shown? Select All Correct Responses
- What is the “Daily Budget” metric?
- Does it make sense for a seller with good organic positioning to invest in Product Ads?
- Two different users viewed and clicked on the same ad on the same day. One of the users bought the product 1 week later, while the other user bought it 6 weeks later. How many sales will the platform attribute to said ad after those clicks?
- What is Product Ads’s conversion attribution window, that is, how long do you have to make the purchase after clicking on Product Ads?
- Do the ads of Product Ads also appear in organic search results?
- What is a good method to improve the performance of Product Ads campaigns?
- Which is the main performance indicator for campaigns?
- What would you recommend to a seller whose goal is to maximize the chances of exposure of a new product, even if that poses a risk to their profitability levels?
- What coefficient links the cost of the campaign to the revenue earned?
- Once it has been launched, how long do you have to wait if you want to pause a campaign?
- What should you take into account so that your ads generate impressions, that is, that they appear in search results or in product pages?
- In the campaign manager, what do we call the metric that accounts for sales attributed to advertising?
- What is the “assisted sales” metric?
- What are competitive metrics?
- What does the percentage of impressions gained measure?
- Why is it convenient to increase the daily budget on special dates?
- Which of these practices are recommended to boost your sales? Select All Correct Responses
- An advertiser invested $10,000 in a Product Ads campaign and generated a revenue of $100,000 in the same period. What is their ACOS?
- Which of the following practices would be advisable during a special date, such as Mother’s Day?
- A campaign is not getting the expected results: ad impressions are not increasing. Why is this happening? Select All Correct Responses
- Imagine that you have a campaign whose objective is profitability, i.e. you are looking for the lowest possible advertising cost. For that you have defined a target ACOS of 5%. However, after 30 days, the ACOS of your campaign is close to 8%. What could you do to lower your ACOS?
- How often is it advisable to review the results of your campaigns?
- You have set a daily budget of $4,500 and during that day your campaign consumed $3,800. How much will the budget be for the next day?
- Which publications should be activated as ads within your Product Ads campaigns?
- What is Product Ads bidding system?
- What is the most advisable in a campaign to win the Product Ads bid?
- What is the ad-score or quality of an ad?
- What is the charging model for ads in the Product Ads bidding system?
- What are the advantages of using Product Ads on catalog products? Select the 2 correct options. Select All Correct Responses
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