Exam Name: Content Marketing Fundamentals Course with Ashley Segura
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- What is one way to reuse your existing content?
- Which metrics matter most when it comes to measuring your content success?
- Fill in the blank. Quality content is well-written, \_\_\_, readable, persuasive, and provides value for a positive customer experience.
- Three types of content distribution are….
- How long should meta descriptions be?
- How often is it recommended to audit your content?
- True or False: Subscribing to a competitor’s email address using your personal email is a way to see how much content they are producing and at what frequency.
- If you want to increase traffic to your website using content marketing what should you do?
- What is content marketing NOT?
- What is the most important role of a content marketer?
- Which team DOES NOT need to have access to the content calendar?
- Which question should you ask yourself when trying to come up with new topic ideas?
- What is the first and most important question when conducting research about your audience?
- True or False: Based on the content, consumers can choose one brand over another.
- Who is NOT a member of a content marketing team?
- What is one goal you can accomplish using content marketing?
- How many competitors do you need to have in order to analyze the competition?
- Fill in the blank. Audience research largely consists of understanding the\_\_\_that your customer faces, and what solutions your business can offer.
- When you’re running a content audit, what is the first thing you need to do?
- Which SEMrush tool will help you create new topic ideas to create content with?
- What is a content calendar?
- What should the average length of paragraphs in a blog post be?
- When it comes to optimizing a new blog post, which parts of the content should be optimized?
- What is a great way to make sure your content is seen by your fans, their friends, and your target audience?
- How can you update a piece of content to make it high-quality content? Choose 3 options.
- What is the best way to gain leads from content marketing?
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