Exam Name: Google Ads Display Certification
Exam URL: https://skillshop.docebosaas.com/learn/courses/8696/google-ads-display-certification
- When should you use responsive display ads?
- Trevor owns a manufacturing business that makes specialized hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand's exposure and reach audiences with interests in hiking and rock climbing across the web?
- An agency is interested in using automation to more effectively manage their Google Display campaigns. What's one automation model that Display campaigns provide?
- If visibility is the primary campaign goal, which bidding strategy would be the most effective for an advertiser to use?
- Karen has opened a new business and is using Google Display Ads to build awareness of her new products. How does Google Display Ads targeting help Karen reach her marketing objective?
- What are two benefits of automated bidding? (Choose two.)
- What is a key benefit of Display campaigns?
- Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he's willing to increase his CPA and campaign investment.Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?
- What's provided by Responsive Display Ads?
- Trina is considering using automated bidding as she is looking to make her campaign management process more efficient. In what three ways can automated bidding improve efficiency? (Choose 3.)
- Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?
- A marketer is keeping track of the revenue generated by his campaign. He wants to see a specified return-on-investment for his monthly ad spend. Which type of automated bidding strategy will meet his needs?
- Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign?
- Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign?
- Which statement is true about the value of Google Display Ads?
- What's a characteristic of Responsive Display Ads?
- A retailer owns a large online business selling antiques. They want to create a Display campaign. What are two of the three inputs they must supply to create a Display campaign? Choose two.
- You choose Influence consideration as your marketing objective and the Similar Audiences targeting option for a Google Display Ad campaign. In Google Display Ad campaigns, what are Similar Audiences built from?
- Amy has created a new brand for her company's goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. She wants to use a Google Display Ads campaign to build awareness for her new brand. Which Google Display ad targeting option can help Amy with her goal of creating awareness within her niche market?
- Felix wants to start showing his Google Display Ads to a narrower audience with the help of demographic targeting. Which two types of data are included in demographic targeting? (Choose two.)
- Of the ad formats available on the Google Display network, which one will automatically adjust its presentation to best fit the available space on page?
- Which two statements are true about the use of targeting options to optimize a Google Ads campaign? (Choose two.)
- Why should campaigns with different marketing objectives be separated into different Performance Planner plans?
- Quinn recently launched a Display campaign for his women's clothing store. Since the launch, his website traffic has increased, but sales have remained flat. Which story shows Quinn using remarketing to drive action?
- Gavin is creating a Google Display ads campaign to help grow sales for his online clothing store. His goal is to connect with users who previously viewed pages on his website without making a purchase. Which option will best serve Gavin's marketing goals?
- Loretta is the advertising director for a large meal-kit company. She's setting up a Google Display Campaign to identify and engage with large audiences in order to extend their market reach. Which statement most accurately describes the reach a Google Display Campaign can provide Loretta?
- What are key factors to keep in mind when choosing a bidding strategy for your campaign?
- How does Google Display ads grow marketing results for advertisers?
- You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?
- Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?
- Brian owns a company that makes inexpensive replacement parts for bicycles. He's ready to increase the scale of his business and wants to use Google Display Ads to drive sales. Which feature of a Google Display Ads will help Brian achieve his business objectives?
- What can the Performance Planner recommend?
- Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?
- What are two reasons a marketer might use responsive display ads? Choose two.
- Jacob's physical toy store relies on offline metrics such as store visits and in-store sales. He has heard that there are specialized campaign types that can help him meet these kinds of goals. Which campaign type is designed to help Jacob achieve his offline business objectives?
- Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?
- Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use? (Choose two.)
- Brian's desired audience isn't covered by the segments In-Market audiences offers. What's another suitable option Brian could choose to help him influence potential customer consideration?
- What's a key benefit of Responsive Display Ads?
- Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online. Which option will help Robert influence customer consideration?
- What's one benefit of using responsive display ads?
- Google Display ads lets advertisers upload their own ads to the system, allowing advertisers greater control over the look and feel of their messaging. What are the two types of uploaded ads?
- Ken sees a high level of success from his Display campaigns, and wants to take performance to the next level with the help of Dynamic remarketing. How can Dynamic remarketing benefit him?
- What does Performance Planner automatically do?
- What are two ways Google Ads can fuel your business goals? (Choose two.)
- Rebecca is a marketing executive at an airline company. She has been asked to plan her company's online advertising budget on a monthly basis. She's chosen Google Ads' Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.)
- What are two examples of the types of audiences you could reach when using Affinity Audiences as a targeting option? (Choose two.)
- Catherine received a significant amount of traffic to her online pet store after launching her Display campaign. Unfortunately, many visitors to her online store didn't make a purchase. When creating a new Display campaign, which marketing objective should Catherine choose in order to reengage with these visitors?
- An account executive manages Google Search campaigns and would like to extend her reach with Google Display ads. She's trying to decide whether to use the default optimized targeting or to manually add more layers of targeting herself.
Google Ads Display Certification Answers
If you are trying to advertise your brand's website, you will find various advertisement types on the Google Platform. To rank your website, you need to take the help of the display advertisement offered by Google. This is when you run a display Ad on a website related to your website or a review website; then, it acts as a backlink that helps in the influx of the customers. When the number of customers visiting your website increases, your ranking automatically increases.
To teach the Display Ads overall concept to the marketers, Google SkillShop has devised a unique course - Google Ads Display Certification Course.
About Google Ads Display Certification Course
Specially designed for the Display Ads markets and website owners to teach the skill of running effective Display Ads on Google. The video module present inside the course will provide you knowledge regarding the following aspects:-
- Help you to form a digital marketing strategy using Display Ads that never fails.
- Teaches you to develop a plan to serve a wide variety of marketing goals of the company.
- Help you to reach a new potential customer base with the help of Google Display audiences.
- It also provides you an overview regarding how to set the marketing budget.
After learning through all the video modules, you have to go through a test to help you achieve a certificate. This certificate shows your expertise in the field of running Display Ads.
Motive Of Providing Google Ads Display Certification Exam Solutions
With fulfilling the marketers' need to practice for the exam before giving the real exam, we are providing you the latest questions asked in the exam. Along with that, we are bundling the solutions provided by the field experts.
In case you face any difficulty during your practice session, feel free to contact us. We wish you all the best for your exam.
Lucy is creating a new Display campaign with the goal of building awareness.
Which two targeting options might be suitable for her to use? (Choose two.)
Select All Correct Responses
• Affinity audiences
• Standard remarketing
• Custom Intent audiences
• Demographic targeting
• In-Market audiences
Marie is a marketer trying to maximize specific user actions after the click.
Which automated bidding strategy should she use to accomplish this?
• Conversion-focused bidding
• Consideration-focused bidding
• Awareness-based bidding
• Retention-focused bidding
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You’ve been tasked with marketing a new line of plumbing services, but you have a set budget you can’t exceed.
Why is Google Ads a viable option?
Google Ads guarantees phone calls to your business.
Google Ads gives you control over your budget.*
Google Ads offers separate auctions for low budgets.
Google Ads allows you to cap the number of ads you pay for, based on your business.
Here the answer of the question: https://www.gcertificationcourse.com/youve-been-tasked-with-marketing-a-new-line-2/
Ingrid wants to acquire a lot of exposure for a new product line that she’s launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign.
In what way will a Display campaign achieve Ingrid’s marketing goal?
A video summary of her product line will be automatically generated by the system and placed on YouTube.
Her ads will serve on website content related to her business or her customers’ interests, based on her targeting decisions.
Her business will be highlighted on Google Maps, with the option for customers to see her product line there.
Her ads will appear above and below search results when people search for related keywords.
Here is the answer of the question: https://www.gcertificationcourse.com/ingrid-wants-to-acquire-a-lot-of-exposure-for-a-new/
Amy’s latest YouTube advertising campaign was a tremendous success. She saw more activity than she anticipated, but she’s not certain where all of it came from. She knows this data would help her improve her future performance.
How can Amy get the information she needs from YouTube Analytics?
Here is the question you are looking for: https://www.gcertificationcourse.com/amys-latest-youtube-advertising-campaign/
A home improvement retail marketer is using a Display campaign to build out his ads.
What’s a benefit that Display campaigns can give him?
– His ad formats are lifted directly from his data feeds, allowing him full control over their size, placement, and screen orientation.
– His ads are automatically created from the building blocks he provides, like headlines, descriptions, logos, and images.
– His ads are automatically created from Google’s content providers, matching his website’s data feeds to the most relevant images and descriptions available.
– His ads can be manually built using his custom-sized headlines, descriptions, logos, and images
Here is the question you are looking for: https://www.gcertificationcourse.com/a-home-improvement-retail-marketer-is-using/
An account executive manages Google Search campaigns and would like to extend her reach with Google Display ads. She’s trying to decide whether to use the default optimized targeting or to manually add more layers of targeting herself.
– She prefers more control over all aspects of her Display campaigns.
– She wants the same level of results without managing the campaigns.
– She prefers to offer minimal input and relies on automated solutions.
– She wants to deliver both Search and Display ads from the same campaign.
Here it the question you are looking for: https://www.gcertificationcourse.com/an-account-executive-manages-google-search/
This add very ezy display. Good app
Which of the following matches a benefit of machine learning?
Added here: https://www.gcertificationcourse.com/which-of-the-following-matches-a-benefit/