Steve wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his. Which audience type should Steve try to reach to meet his marketing goal?

Google Ads Display Certification

Here is the answer of the question: Steve wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his. Which audience type should Steve try to reach to meet his marketing goal?

  • In-Market audiences
  • Demographic targeting
  • Custom Affinity audiences
  • Similar Audiences

The above question is related to “Google Ads Display Certification“. You can find all the updated questions and answers related to to “Google Ads Display Certification” on the “Google Ads Display Certification” page. If you find the update in question or answers, do comment on this page and let us know. We will update the answers as soon as possible.

2 thoughts on “Steve wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his. Which audience type should Steve try to reach to meet his marketing goal?

  1. Please add these 3 questions too.

    Google Ads Display Assessment
    ______________________________________________________________________________________________________
    Your company wants to have greater success online.

    What are two ways that Google Ads can drive your business goals? (Choose two.)
    Select All Correct Responses
    • Cap the number of ads you pay for, based on your business.
    • Boost your conversions by connecting you to people in the moments that matter.
    • Help you reach a wider audience and maximize exposure.
    • Place your business’s ads on every available search engine.
    • Coach your company to fully move to an online-only presence
    ________________________________________________________________________________________________________
    Marie is a marketer trying to maximize specific user actions after the click.

    Which automated bidding strategy should she use to accomplish this?
    • Conversion-focused bidding
    • Consideration-focused bidding
    • Awareness-based bidding
    • Retention-focused bidding
    ________________________________________________________________________________________

    Mary feels confident managing Google Search campaigns and is interested in extending her marketing reach with the help of Google Display ads. She’s trying to decide whether to create a Standard Display campaign or a Smart Display campaign.

    Why would Mary choose Standard Display campaigns over Smart Display campaigns?
    • She wants full control over all aspects of her Display campaigns.
    • She prefers minimal input and relies on automated solutions.

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