Exam Name: Amazon Sponsored Ads Advanced Certification
- An advertiser is running a campaign promoting two flavors of ice cream: chocolate and vanilla. The chocolate ice cream has four sub-categories of flavors (choco chip, choco mint, caramel, coffee) while the vanilla ice cream has two sub-categories of flavors (honey, bourbon). Which is the most efficient way of managing the ad campaign?
- If Jack & Jill's business goal is to increase sales, which advertising metrics will help them measure performance?
- Which of the following products should be in the same ad group to optimize campaign management?
- Jack & Jill created a Sponsored Brands video ad campaign to promote their newly launched kids watches. What is an example of a best practice to improve the performance of their ad campaign?
- Which of the following reports can you use to measure the overall performance of Sponsored Products?
- An advertiser wants to generate new, long-term demand for their brand. Which stage of the customer shopping journey should they target?
- If your ads are winning bids, which advertising metric will showcase the results?
- Take a look at the sample report shown below and analyze the different performance metrics. Based on the information, which placement of products generated the most revenue?
- An advertiser wants to expand their reach using Amazon Publisher Direct and IMDb.com. Which sponsored ads video product can fulfill their need for display solutions?
- Which of the following results best indicates that you should increase your ad budget?
- Iris is running a Sponsored Brands video ad campaign to sell their digital cameras. What action can they take to optimize the video ad creatives to improve campaign performance?
- Superpower Batteries wants to reach customers during the Prime Day shopping festival. How can they optimize their ad creatives?
- Gordons Chocolatier is running a Sponsored Brands campaign for their newly launched milk chocolates. What action can they take to optimize the ad creatives to build brand awareness?
- An advertiser is running ad campaigns using Sponsored TV and wants to target audiences watching third-party streaming TV services. Which of the following products can be integrated with their ad campaigns?
- Accent Athletics wants to drive loyalty among shoppers for their most popular running shoes with new color options. Which of the following sponsored ads video products is best suited to help them reach their business goal?
- SuperPower Batteries wants to improve their video ad creatives for Sponsored TV ads. What best practice should they follow to drive ad recall with customers?
- A review of your Sponsored Display campaign shows low click-through rates (CTRs) and low new-to-brand orders. Which of the following strategies might help optimize your campaign goals to drive performance?
- An advertiser is running two ad campaigns with different deals. Campaign 1 has a Best Deals offer with a return on ad spend of $8.42, while it's $4.82 for campaign 2 that has a Subscribe & Save offer. How can the advertiser optimize their ad creatives to improve performance of both the campaigns?
- An advertiser wants to build new, short-term demand for their brand on Amazon.com. Which stage of the customer shopping journey should they target?
- You want to identify keyword performance by ad placement to gather insights on impressions and clicks. Which report will provide you with the required advertising metrics?
- Take a look at the sample search term report shown below and analyze the different performance metrics. Which is the best performing product/keyword for return on ad spend (ROAS)?
- An advertiser wants to improve the video creatives for their Sponsored TV ads. What is an example of a best practice to follow when creating a video ad?
- Paulo is setting up a campaign for a new skincare product and wants to show the ads to as many customers as possible. Which keyword match type should he use?
- A campaign is seeing an increase in ad clicks but few conversions. What could be causing this?
- Which targeting strategy allows you to choose a set of keywords that will be used to target all of the products within an ad group?
- Which creative service can help you develop ad campaigns to build brand awareness, consideration, and conversion?
- When should you reallocate your ad budget?
- Which advertising metrics showcase the amount made for every dollar spent on advertising?
- You can optimize your bidding strategy by setting bid multipliers by placement type.
- Take a look at the sample advertised product report shown below and analyze the different performance metrics. Which is the best performing campaign for advertising cost of sales (ACOS)?
- Mateo's cleaning product campaign has lots of clicks and many customer visits to the detail pages but he has low conversions. What keyword strategy can he use to address this?
- Your primary campaign goal is to increase awareness. Which Sponsored Brands report would provide you with the most relevant information to review performance?
- The ability to customize ad creatives is dependent upon the targeting tactic selected.
- Which sponsored ads video product uses both keyword targeting and product targeting to build targeting strategies?
- You want to understand the cost of advertised products. The search term report indicates that the searches for "women perfumes" have a click-through rate of just 5%. Which of the following metrics should be looked at to help understand the advertising cost?
- What recommended action will you take to increase the conversion rate of your ads?
- Amazon Video Builder can create videos by pulling product images and copy from your product detail pages.
- You want to showcase the summary of clicks, spend, and average cost per click for all of your campaigns. Which report will provide you with the required advertising metrics?
- If Accent Athletics' business goal is to drive customers to their Brand Store, which advertising metrics will help them measure performance?
- Which targeting strategy allows you to target specific ASINs that are complementary to the product you are promoting using video ads?
- What are ad creatives?
- An advertiser is running a Sponsored Products campaign for kids clothing. How can the advertiser optimize the campaign budget?
- Which report summarizes ad performance by campaign for a selected date range and provides information on metrics campaign by campaign?
- Bid optimization can help increase viewable impressions, page visits, or conversions based on the bid optimization you selected.
- Relevant ad creatives are directly proportional to the performance of your campaigns.
- If Superpower Batteries' business goal is to encourage repeat purchases, which advertising metrics will help them measure performance?
- Your campaign reports show that you have products with high advertising cost of sales (ACOS). What bid adjustment should you make to optimize your campaigns?
- What bid adjustments would you recommend to Kitchen Smart if their goal is to secure ad placement and increase impressions and clicks?
- An advertiser wants to capture existing demand for their brand by reaching shoppers already considering the brand. Which stage of the customer shopping journey should they target?
- An advertiser wants to add video to their Sponsored Display campaign to showcase the use of their products. What is an example of a best practice they should follow when creating a video ad?
- Take a look at the sample search term report shown below and analyze the different performance metrics. Which is the best performing product/keyword for average cost per click (aCPC)?
- You want to understand how your customers are shopping for products. The search term report indicates that the Sponsored Products running shoes campaign has a click-through rate of 10%. How do you interpret this information?
- Which sponsored ads video product allows you to run streaming TV campaigns to reach audiences who are streaming content?
- Jack & Jill is running a Sponsored Brands video ad campaign to sell their newly launched kids watches. What action can they take to optimize the video ad creatives to improve the campaign performance and increase sales?
- An advertiser is running two ad campaigns with different headlines. Campaign 1 has a click-through rate of 20%, while it's 8% for campaign 2. How can the advertiser optimize their ad creatives to improve the performance of both campaigns?
- An advertiser is using keywords to reach audiences shopping for their products in the Amazon store. Which sponsored ads video product supports their keyword targeting strategy?
- You should have a wide variety of keywords to help increase impressions and clicks in your campaigns.
- Which tool can help you create video ads using text and images at no cost?
- An advertiser is running a campaign promoting four types of chocolate including milk, dark, caramel, and nuts from 10 different geographies. Which is the most efficient way of managing the ad campaign?
- You have created a Fire TV campaign report in the advertising console. Which of the following does this report measure?
- KitchenSmart is running a Sponsored Display video ad campaign to sell their kitchen accessories. What action can they take to optimize the video ad creatives to improve campaign performance?
- How will you best optimize your strategy to increase the number of clicks on your ads?
- Which targeting strategy allows all of the products in an ad group to be targeted using the same set of keywords or products?
- Iris wants to drive awareness among shoppers for their digital camera accessories that complement their products. Which of the following sponsored ads products is best suited to help them reach their business goal?
- One of your line items has low performance and low delivery. How should you adjust your budget to optimize your campaign for better performance and delivery?
- An advertiser wants to add video to their Sponsored Brands campaign to showcase their newly launched products. What is an example of a best practice they should follow when creating a video ad?
- Martha is using Sponsored Display to help drive awareness for her brand through viewable impressions. Which optimization strategy should Martha use to help reach the goal?
- An advertiser is running a Sponsored Products campaign and wants to offer a 50% discount on their products. Which deal should they offer on the ad campaign to sell their products?
- Gordons Chocolatier wants to drive consideration among shoppers for their newly launched caramel chocolates. Which of the following sponsored ads video products is best suited to help them reach their business goal?
- After analyzing your campaign insights, you find some campaigns are higher-performing than others in terms of purchases. Based on the insights, which of the following might help you optimize your campaigns?
- Which sponsored ads video product uses contextual targeting to promote products?
- Accent Athletics is running a Sponsored Display campaign for their running shoes. What action can they take to optimize the ad creatives to increase sales?
- If Iris' business goal is to drive traffic to the product detail page, which advertising metrics will help them measure performance?
- Which of the following reports can you use to measure the overall performance of Sponsored Display?
- If Kitchen Smart's business goal is to increase sales in the Amazon store, which advertising metrics will help them measure performance?
- You may need to adjust your bids depending on the performance of your bid optimization strategy. Which of the following bid adjustments should you consider?
- Kitchen Smart created a Sponsored Display video ad campaign to promote the benefits of using their automatic appliances. What is an example of a best practice to improve the performance of their ad campaign?
- Which advertising metrics showcase the percentage of sales spent on advertising?
- Which advertising metric showcase the amount you have spent for a click?
- If an advertiser has a business goal of building brand awareness, which advertising metric will help them measure performance?
- A campaign is seeing an increase in ad clicks but few conversions. How will you interpret this information?
- An advertiser wants to drive consideration among shoppers for their most popular watches with newly launched color options. Which sponsored ads video product is best suited to help them reach their business goal?
- An advertiser is running a Sponsored Display video ad campaign to sell running shoes. What is an example of a best practice they should follow when creating a video ad?
- Which sponsored ads video product allows ads to appear on video-dedicated placement in the Amazon store, Amazon Publisher Direct, and third-party publisher?
- You want to understand how your customers are shopping for products. The search term report indicates that the Sponsored Brands athleisure clothing campaign has a click-through rate of 12%. How do you interpret this information?
- Which report summarizes your Sponsored Brands ads performance for a selected date range and provides information on metrics campaign by campaign?
- An advertiser sells home decor and wants to reach customers during the holiday season. What is an example of a best practice they should follow when creating a video ad?
- Accent Athletics is running a Sponsored Display campaign for their running shoes. What action can they take to optimize the ad creatives to increase traffic on their product detail page?
- You want to identify keywords that perform better on certain placements in order to adjust your bids and expand your targets. Which report will provide you with the required advertising metrics?
- Iris wants to drive awareness among shoppers for their digital camera accessories that complement their products. Which of the following sponsored ads video products is best suited to help them reach their business goal?
- What bid adjustment would you recommend to Kitchen Smart if their goal is to secure ad placement and increase impressions?
- Which targeting strategy allows products within the same ad group to be targeted using the same set of keywords?
- Which report provides insights into sales and performance metrics for keywords, ASINs, and categories in all campaigns that received at least one impression?
Amazon Sponsored Ads Advanced Certification Exam Answers
Amazon Sponsored Ads Advanced Certification Exam Answers 2025. 100% correct answers and covered every possible question.
Course Provider: Organization
Course Provider Name: Amazon
Course Provider URL: https://learningconsole.amazonadvertising.com/student/collection/8532/path/129832
Course Mode: Online
Repeat Count: 12
Repeat Frequency: Yearly
Course Type: Advertising
Course Price: Free
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