Question: A campaign is seeing an increase in ad clicks but few conversions. What could be causing this?
- Keywords are not relevant
- Keywords use match types
- Keywords were added recently
Explanation
Low conversions after increased clicks often means the selected keywords are bringing shoppers whose intent does not match the advertised product. Relevant keywords help ads appear for shopping queries that are more likely to lead to purchase activity. When keywords are too broad or mismatched, ads may still receive clicks but fail to generate orders efficiently. Reviewing the search term report and applying negative targeting can help reduce irrelevant traffic.
Why the other options are incorrect
Match types control how closely shopper queries match keywords, but using match types alone does not explain low conversion performance.
Recently added keywords may need time to collect data, but recency alone does not indicate a relevance problem.
Source for verification
https://advertising.amazon.com/library/guides/targeting-with-sponsored-products
https://advertising.amazon.com/help/GHTRFDZRJPW6764R
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