Google Ads Search Certification Exam Answers 2024 (Updated)

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Exam Name: Google Ads Search Certification Exam

Exam URL: https://skillshop.docebosaas.com/learn/courses/8692/google-ads-search-certification

Google Search Ads Certification Solution

Google is the biggest and most used search engine for the past few decades. For every single requirement of ours, we approach Google. We type our needs, and it provides solutions for the same. But have you ever noticed that Google shows some web pages at the top with a tag of ads on it? These are known as Search Ads offered by Google.

Website owners bids on the keywords, and according to their proposals, Ads are ranked. This Advertisement concept of Google is known as Search Ads. For digital marketers and companies willing to run their Ads by themselves, Google provides a Search Ads certification Course.

About Google Search Ads Certification Course

This course aims at providing necessary information regarding the search ads to the mentees. It also gives them an overview of how it works and Google Policy of ranking a website for Ads. Along with it, Google also provides knowledge about how to carry out an Ad campaign successfully.

After attending the modules, the next step is to give an online test. Google designs this test for mentees to prove that they have gained enough knowledge in this field. On successfully clearing the test, you will get a certificate by email. Your Skillshop account can also access this certificate. A badge provided along with a certificate by them will show your expertise in this field.

Motive of providing Google Search Ads Solutions.

Practicing for an exam is crucial before actually giving the exam. For accomplishing this purpose, we are providing the questions that were asked in the latest Skillshop Search Ad test. Along with it, solutions provided by Field experts are also given. In case you find any problem during your practice journey in any question or answer, feel free to contact us. I hope this is helpful. We wish you all the very best for your test.

  1. A marketing manager has been familiarizing themselves with the different ad components of a Search ad. Which of these would they select as an accurate description of a Display URL?
  2. A marketing manager wants to use a Google Search Ads campaign to capture the consideration of customers who are searching online for camping equipment. What’s a key benefit of a well-managed Google Search Ads campaign?
  3. A Search ad’s auction-time ad quality is affected by three factors. What are they?
  4. A self-publishing business has determined that their highest-value potential customers reach out using a form on their website. They want more prospective customers to submit this form. What’s the right campaign objective for this business’s goals?
  5. A sneaker company is looking to boost awareness for a major product launch that’s coming up. They’re looking to use broad match to reach a larger audience. Which three steps could they take to help them accomplish this?
  6. A speciality candle retailer is about to make its launch in cities nationwide. They are using phrase match in their Search ads campaign with the keywords “scented,” “candle,” and “delivery.” How will phrase match help the company’s Search Ads campaign?
  7. A startup organic produce delivery service is launching in cities nationwide. They decide to use phrase match in their Search ads campaign with the keywords “organic,” “produce,” and “delivery.” How will phrase match help the company’s Search Ads campaign?
  8. After implementing Smart Bidding and broad match, what are three campaign best practices you should follow?
  9. After running a Google Search Ads campaign for several months, Meredith notices sales of her advertised products are starting to lag. She checks her Google Ads Recommendations page and notices that her campaign’s optimization score is 22%. What does this score tell Meredith about her Google Search Ads campaign?
  10. Alex has started a Google Search campaign designed to promote his online motorcycle accessories store. His store focuses on custom helmets. How might Google Search Ads provide value to Alex?
  11. An advertising executive takes over a Google Search ads campaign. On his Google Ads Recommendations page he notes that the campaign’s optimization score is 40%. What does this score indicate?
  12. An electronics company is launching a new TV equipped with a voice command accessibility feature. They decide to use phrase match in their Search ads campaign with the keywords “television,” “accessible,” and “voice.” How will phrase match benefit the company’s Search Ads campaign?
  13. An online employment agency has determined that their highest-value clients reach out through their website. They want more potential clients to submit an interest form. What’s the right campaign objective for this business’s goals?
  14. As an advertiser, creating your first Search ad in Google Ads is a simple five-step process. What is the correct order of the five steps?
  15. As you get to know Google Ads, what would you identify as the three basic components of a Google Search ad?
  16. Assets assist in providing users with which two things they want from their search queries?
  17. Assets help give users which two things they want to get out of their search queries?
  18. Based on analysis of their marketing data, a web development business has determined that the highest-value consumers reach out via an interest form on their website. The firm wants more potential users to submit this form. Which campaign objective aligns with this business’s goals?
  19. Based on analysis of their marketing data, a web development business has determined that the highest-value customers reach out via an interest form on their website. The firm wants more potential customers to submit this form. What’s the right campaign objective for this business’s goals?
  20. Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment.Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?
  21. Brenda’s working on improving a Google Search Ad’s Quality Score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda’s ad might improve the Ad Rank?
  22. Brian manages his company’s Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What is Brian’s optimization score based upon?
  23. Charlie is working to improve the Quality Score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR?
  24. Clara is an advertising director who has been tasked with optimizing her company’s Google Search campaign. How can Clara use the optimization score to benefit her campaign?
  25. Every ad contains a URL displaying your website address. You can add two optional path fields to the display URL in a text ad. What’s an advantage of using these optional path fields?
  26. Google Ads reviews ads to ensure they meet advertising policies before being shown to users. What criteria are reviewed by Google Ads?
  27. Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?
  28. Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?
  29. How can Google AI help marketers reach potential customers?
  30. How can marketers predict the impact of applying recommendations on their optimization score?
  31. How can marketers use AI-powered Search ads to serve their business needs?
  32. How can Smart Bidding with broad match help marketers?
  33. How can the optimization score be used to help increase the effectiveness of a Google Search campaign?
  34. How does Google AI help marketers maximize search ad performance amidst billions of searches on Google every day?
  35. How does Google AI serve the needs of marketers looking to maximize search ad performance amidst billions of searches on Google every day?
  36. How does value-based bidding work?
  37. How is automating your bid better than manual bidding better when it comes to creating a successful Google Ads campaign?
  38. How many responsive search ads can you have in Google Ads?
  39. How many responsive search ads does Google Ads allow?
  40. How many responsive search ads does Google Ads permit?
  41. How should marketers use AI-powered Search ads to accomplish their business goals?
  42. If you were telling someone about the ways in which automated bidding can improve their campaign management process efficiency, which three automated bidding benefits could you share with them to help them meet their goal?
  43. If your goal is testing various combinations of headlines and descriptions so you can optimize your results accordingly, which two responsive search ads benefits will help you do this?
  44. In what two ways can optimization score drive marketers’ success?
  45. In which two ways does optimization score help marketers succeed?
  46. In which way can marketers predict the impact of applying recommendations on their optimization score?
  47. In which ways can marketers determine the potential impact of applying recommendations on their optimization score?
  48. Ingrid wants to acquire a lot of exposure for a new product line that she’s launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. In what way will a Display campaign achieve Ingrid’s marketing goal?
  49. Jacob’s physical toy store relies on offline metrics, such as store visits and in-store sales. He’s heard that specialized campaign types can help him meet these kinds of goals. Which campaign type can help Jacob achieve his offline business objectives?
  50. Jasmine is the director of marketing for a chain of clothing stores. She’s been given a set budget and needs to drive as many potential customers to her website as possible. What automated bidding strategy should she use in her campaign?
  51. Jerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad. What are the two other main factors that Jerry should focus on to improve the Quality Score of his ads?
  52. Jim has created a Google Search ad with a bid of $5. Two other advertisers in an auction have bids of $2.50 and $2. How much would Jim pay for the first spot in the auction?
  53. Jimmy has completed the headline section of his text ad and is now writing the description section. What are three factors that Jimmy should include in the description section of his text ads?
  54. Karen has evaluated her Google Search Ads campaign’s optimization score after noticing that the campaign’s performance had slipped. The score is much lower than it was a month ago. She accepts an optimization recommendation from the available list. What will happen to her campaign’s optimization score?
  55. Laverne created her first Google Search campaign for her yoga school. She selects the Google Search Network and by default, Google Search partners. Which benefit will she gain by appearing on Google Search partners?
  56. Leo is in charge of advertising for the clothing lines of a large manufacturer. He uses his Google Ads Recommendations page to help him evaluate his Search Ads campaigns. Which feature makes the optimization recommendations valuable for Leo?
  57. Linda recognizes that a Google Search campaign could bring significant value to her eCommerce business. Which two solutions can Linda achieve via a Google Search campaign?
  58. Lola is in the process of selecting a campaign type to suit her business objectives. Why is it important that she consider business objectives before choosing her campaign type?
  59. Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which two Google Ads campaign types should Marisol use to show images of their products, advertise their company’s online and local inventories of toys, and boost traffic to their website and local toy stores?
  60. Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?
  61. Marta’s online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she’ll have her best return on investment by narrowing her Google Search campaign audience. Which two Google Search campaign settings can be configured to reach more specific customers?
  62. Mary has been familiarizing herself with the different ad components of a Search ad. Match the following text ad component descriptions with the components they describe.
  63. Michael built a high-quality ad with an excellent keyword list. He’s disappointed the ad isn’t being shown as much as he’d like. What’s a likely reason for his ad not being frequently displayed?
  64. Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?
  65. Of the different things users want to get out of their search queries, what two things do assets provide?
  66. Of the following methods, which one should you use to implement and test broad match successfully on broad match campaigns intended to help analyze conversion data?
  67. Once Smart Bidding and broad match are implemented, which three campaign best practices should be followed?
  68. Once you have implemented broad match and Smart Bidding, what three campaign best practices should you follow?
  69. Out of the following methods, which is best suited for implementing and testing broad match successfully on broad match campaigns intended to help analyze conversion data?
  70. Peggy owns a house-cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which two Google Ads campaign types should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?
  71. Pete is the marketing director for an electric car company. He recently chose “leads” as his Google Search campaign marketing goal. What did he hope to achieve by selecting “leads” as his goal?
  72. Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding strategy would be best for Priya’s campaign?
  73. Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn’t have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. What automated bidding strategy should Rashid consider using?
  74. Reggie manages the online marketing campaigns for a vitamin and supplement store. He launched a Google Search campaign and chose website traffic as his campaign marketing goal. Which outcome is Reggie expecting from the campaign?
  75. Rina has heard the term Quality Score mentioned before and is interested to learn what it actually is. Which statement describes Quality Score?
  76. Singh’s marketing company has created an enticing ad that receives many clicks. What effect will the ad likely have on the Google Ads auction?
  77. Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using?
  78. Steven is an advertising executive at a large auto parts company. He uses his Google Ads Recommendations page to help him with strategies to optimize his Google Search Ads campaigns. One reason Steven values the optimization score is because it makes it possible for him to do what?
  79. Swee Yin’s fashion-apparel department store runs a popular biannual sale on men’s hats, with large discounts and surprise bonus items. She wants to tailor her Google Search campaign to highlight this sale. How can Google Search campaigns be tailored to promote her company’s sales event?
  80. The advertising director for a guitar manufacturer has been tasked with optimizing their company’s Google Search campaign. How can they use the optimization score to benefit their campaign?
  81. The marketing director for an electric car company recently chose leads as the Google Search campaign marketing goal. What result can they achieve by selecting leads as the goal?
  82. The owner of a house-cleaning service has built a booking website and is ready to promote their services online. The ads need to reach people actively looking for businesses like this one. Which two Google Ads campaign types could be used to make sure consumers consider their services and take action by booking house cleanings?
  83. Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimization score of 75%. What does this mean?
  84. Three core principles, focused on helping businesses reach their online potential, are the foundation for Google Ads. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other principles was Google Ads built?
  85. Three factors affect a Search ad’s ad quality at auction time. What are they?
  86. Trevor owns a manufacturing business that makes specialized hiking and rock-climbing gear. He’s a small player in the market, but he’s ready to scale up his business. Which two Google Ads campaign types should Trevor use to increase his brand’s exposure and reach audiences interested in hiking and rock climbing across the web?
  87. Two asset types can also be served as account-level automated assets. What are they?
  88. What are the two current keywordless campaign types that marketers can use to drive incremental reach?
  89. What are three benefits of opting-in to apply recommendations automatically?
  90. What are three benefits of opting-in to automatically apply recommendations?
  91. What are three efficient ways for marketers to apply recommendations that impact optimization score?
  92. What are three efficient ways that marketers can apply recommendations that impact optimization score?
  93. What are three signals broad match uses to match Search ads with queries?
  94. What are two benefits of using broad match, Smart Bidding, and responsive search ads together?
  95. What are two types of value-based Smart Bidding strategies?
  96. What are two ways optimization score can help marketers succeed?
  97. What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns?
  98. What can the Performance Planner assist you with?
  99. What determines whether a Search ad shows in the results for a query, and in what position?
  100. What does Performance Planner automatically do?
  101. What does value-based bidding do?
  102. What is one way that Performance Planner helps businesses increase sales?
  103. What is the advantage of automating your bid over using manual bidding when it comes to a successful Google Ads campaign?
  104. What is value-based bidding?
  105. What two benefits can you get from using broad match, responsive search ads, and Smart Bidding together?
  106. What two keywordless campaign types can marketers utilize if their goal is to drive incremental reach?
  107. What two things are types of value-based Smart Bidding strategies?
  108. What’s a benefit of using Smart Bidding with broad match?
  109. What’s an advantage of using Smart Bidding with broad match?
  110. What’s one way Google AI helps marketers connect with potential customers?
  111. What’s the most optimum method for marketers to achieve their goals through the use of AI-powered Search ads?
  112. What’s the variable that determines whether or not a Search ad shows in the results for a query, and what position it appears in?
  113. When an ad gets a high number of clicks relative to the number of impressions, what impact could this have on the ad’s Google Ads auction?
  114. When creating an ad, how does Greg know what it will look like to his potential customers?
  115. When implementing value-based bidding, which of these three solutions will permit you to create strong conversion measurement foundations when implementing value-based bidding?
  116. When visibility is the campaign goal, which bidding strategy should an advertiser choose?
  117. Where can you find your bid status, performance trend over time, and conversion delay reporting?
  118. Where can you go to view your bid status, performance trend over time, and conversion delay reporting?
  119. Where is the bid status, performance trend over time, and conversion delay reporting found?
  120. Which method should you use to implement and test broad match successfully on broad match campaigns to help analyze conversion data?
  121. Which of the following are three benefits of opting-in for the automatic applying of recommendations?
  122. Which of the following are two types of value-based Smart Bidding strategies?
  123. Which of these are three efficient ways that marketers can apply recommendations that affect optimization score?
  124. Which of these factors affect whether a Search ad shows in the results for a query and what position it assumes?
  125. Which of these three signals does broad match use to match Search ads with queries?
  126. Which of these three solutions will let you develop strong conversion measurement foundations when implementing value-based bidding?
  127. Which searches can an ad show for broad match keyword “bike tire repair”?
  128. Which searches can an ad show for broad match keyword “car window repair?”
  129. Which searches can an ad show for broad match keyword “home furnace repair?”
  130. Which three best practices could you follow to expand your reach with broad match?
  131. Which three factors impact a Search ad’s auction-time ad quality?
  132. Which three signals does broad match use to match Search ads with queries?
  133. Which three solutions will enable you to build strong conversion measurement foundations when implementing value-based bidding?
  134. Which two asset types can also be served as account-level automated assets?
  135. Which two asset types may also be served as automated assets at the account level?
  136. Which two benefits do marketers get when they use responsive search ads, broad match, and Smart Bidding together?
  137. Which two keywordless campaign types can marketers leverage for the sake of driving incremental reach?
  138. Which way does Google AI help marketers connect with new customers?
  139. Why is automating your bid better than manual bidding when it comes to creating a successful Google Ads campaign?
  140. With billions of searches on Google every day, how does Google AI help marketers maximize search ad performance?
  141. You manage marketing for a small business on a tight budget and you need to drive as many conversions as possible. In which two ways can Google Ads help?
  142. You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?
  143. You manage the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which two Google Ads campaign types could you use to show images of their products, advertise their company’s online and local inventories of toys, and boost traffic to their website and local toy stores?
  144. You manage the online marketing campaigns for a vitamin and supplement store. You launched a Google Search campaign and chose leads as your campaign marketing goal. Which outcome can you expect from the campaign?
  145. You manage your company’s Google Search Ads campaign. You also regularly review the optimization score to help you make your Google Search campaign as effective as possible. How can you use the optimization score to refine your campaign?
  146. You recently launched a new product called Comfort Clogs. Your goal is to attract more traffic via Google Ads but you want that traffic to come only from searches for the product name. How can you attract search traffic for Comfort Clogs product name queries only?
  147. You recently launched a new product called the Awesome Chair. Your goal is to generate more traffic through Google Ads but you only want to attract traffic from searches for the product name. How can you attract search traffic for Awesome Chair product name queries only?
  148. You recently launched a new product called Wonder Boots. You want to attract more traffic via Google Ads but only for searches that are solely for the product name, Wonder Boots. How can you attract search traffic for Wonder Boots product name queries only?
  149. You want to be able to try out multiple combinations of headlines and descriptions in order to optimize your results. Your marketing department suggests that you use responsive search ads. What are two benefits you could derive from using responsive search ads?
  150. You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the Ad Rank of the ad so it gets more exposure. What action should improve the ad relevance?
  151. You want to increase the relevance of a Google Search ad so it’s more meaningful to potential customers and provides value-added information to their searches. What two actions might improve the relevance of your ad?
  152. You’d like to improve an ad’s perceived quality during an ad auction. What aspect of the ad will be most beneficial for you to work on?
  153. Your client created their company’s first Google Search campaign for their yoga school. They launched a Google Search campaign and chose leads as their campaign marketing goal. Which results can they expect by doing this?
  154. Your client is new to Google Ads and is trying to understand the basics of Google Search ads. Which components would you highlight for your client as the foundation of Google Search ads?
  155. Your client owns a manufacturing business that makes specialized hiking and rock-climbing gear. They’re a small player in the market, but are ready to scale the business. Which two Google Ads campaign types could your client use to increase the brand’s exposure and reach audiences interested in hiking and rock climbing across the web?
  156. Your client runs an ad that gets a high number of clicks relative to the number of impressions. What impact could this ad have on the Google Ads auction?
  157. Your client, Vince’s Veggies, wants to increase downloads of their popular recipe printouts. You suggest they create ad groups based on the cooking categories that appear on their website. What will they need to create in their first Google Search ad group?
  158. Your company provides home maintenance services, and you want to reach more consumers. You have a limited budget to work with. Which benefit does Google Ads offer that could help you achieve your goal?
  159. Your company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?
  160. Your goal is to test different combinations of headlines and descriptions so that you can optimize your results. Your marketing colleagues have suggested using responsive search ads. What are the two benefits that responsive search ads can provide?
  161. Your Google Search Ads optimization score is calculated by an algorithm that looks across key aspects of your accounts. This score is used to help give you recommendations on how to optimize your Search Ads campaigns. What are two of the data sources that are used to calculate optimization recommendations?
  162. Your marketing company has created an enticing ad that receives many clicks relative to impressions. What effect could the ad have on the Google Ads auction?
  163. You’re a marketing executive at a clean energy company and have been asked to come up with your company’s online advertising budget on a monthly basis. You decide to leverage Google Ads’ Performance Planner to help you achieve your aims. What are two benefits you’ll get from Performance Planner?
  164. You’re a marketing executive at an airline company and have been asked to plan your company’s online advertising budget on a monthly basis. You decided to use Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers you?
  165. You’re a marketing executive who has been charged with planning an online advertising budget each month and you decided to use Google Ads’ Performance Planner to assist your efforts. What are two advantages Performance Planner offers you?
  166. You’re considering using automated bidding to make your campaign management process more efficient. What are three ways that automated bidding can improve efficiency?
  167. You’re marketing a new line of cleaning services and need to reach more consumers, but you have a set budget you can’t exceed. Which benefit of Google Ads could help you achieve your goal?
  168. You’re thinking about using automated bidding to improve the efficiency of your campaign management process. What are three ways automated bidding can improve efficiency?
  169. You’re trying to improve an ad’s perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad’s quality?
  170. You’re walking a new client through the basics of Google Search ads. Which one of the following groupings would you highlight to them as the three basic components of a Google Search ad?
  171. You’re working on a Google Search ad that’s not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on your ad?
  172. You’ve been tasked with marketing a new line of plumbing services, but you have a set budget you can’t exceed. Why is Google Ads a viable option?

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21 thoughts on “Google Ads Search Certification Exam Answers 2024 (Updated)”

  1. Incredibly huge base of knowledge served in an easy way. Definitely worth using. Highly recommended to sign up for their mailing list!

  2. Trina is considering using automated bidding, as she’s looking to make her campaign management process more efficient.

    What are three ways that automated bidding can improve efficiency?

    1. Sets the appropriate bid for each and every auction
      Saves time and marketing resources
      Integrates a large variety of signals to evaluate user intent

    2. Saves time and marketing resources
      Integrates a large variety of signals to evaluate user intent
      Sets the appropriate bid for each and every auction

    3. Iyanuoluwa Olayori-John

      Saves time and marketing resources
      Integrates a large variety of signals to evaluate user intent
      Sets the appropriate bid for each and every auction

  3. Charlie is working to improve the quality score of a Google Search ad by improving his expected click-through rate (eCTR).

    Which of the following actions might improve Charlie’s eCTR?

    Improving the speed of his website

    Cloning the ad multiple times

    Decreasing the bid for the ad

    Including keywords in his ad text

  4. Hey
    I wonder if is a way to find out what questions I answered wrong? I would like to learn from it but I cant find a way to see those questions. Anyone can help with my issue?
    Ty

  5. Do you have Google Ads Measurement> Achieve Tagging Excellence> Explore Google’s Dynamic Tagging Solutions> Which capabilities belong to which tagging solutions?

  6. It’s hard to come by educated people in this
    particular topic, but you sound like you know what you’re talking about!

    Thanks

  7. Bob’s electronics company is launching a new TV equipped with a voice command accessibility feature. They decide to use phrase match in their Search Ads campaign with the keywords “television,” “accessible,” and “voice.”

    How will phrase match benefit Bob’s Search Ads campaign?

    Bob’s ad will appear if the search terms have the same meaning as the keyword.

    Bob’s ad will appear if the search terms are related to the keyword.

    Bob’s ad will appear if the search terms include the meaning of the keyword.

    Bob’s ad will appear if the search terms contain all three of the exact keywords.

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