Google Ads Search Certification Exam Answers 2019

Exam Name: Google Ads Search Certification Exam

Exam URL: https://academy.exceedlms.com/student/collection/9098/path/11023

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  1. Fran decides to use custom ad scheduling to promote her farm-to-table restaurant. Why did she choose this option?
  2. True or false: If you’d prefer to reach as many people as possible, use exact match or phrase match keywords.
  3. Which is a best practice for optimizing a landing page for Google Ads?
  4. An advertiser wants to improve the position of ads on Google but isn’t willing to raise bids. What else could increase Ad Rank?
  5. If you want to target ads to only people who speak Spanish, you can:
  6. Keyword Planner can do all of these things except:
  7. Dynamic search ads would be most helpful for:
  8. To get an idea of whether you should continue to run a Search Network campaign on search partner sites, you can:
  9. You want to use Google Ads to promote your dog-sitting service. What kind of campaign might you create to reach dog owners, whether they’re searching on Google or surfing a pet-supply website?
  10. Blake is selling baseball caps and using conversion tracking. What information might he learn from the conversion tracking data?
  11. According to Google data, 70% of mobile searchers who’ve recently made a purchase have:
  12. You have a maximum cost-per-click (max. CPC) bid of US$2 for a keyword. To determine the prospective impact of raising this bid to US$3, you could use:
  13. An advertiser targeting only France determines that clicks have been received from people in Switzerland. Why might this happen?
  14. How would you determine the clickthrough rate (CTR) for a client’s search ads?
  15. You have a friend starting her first Google Ads campaign. What would you suggest about how to choose keywords?
  16. Which conversion metric can give you more insight into how your ads drive conversions on mobile phones, computers, and tablets?
  17. The majority of consumers want ads customized to their:
  18. Which statement about ad extensions isn’t true?
  19. Maria would like to target people who’ve already browsed her online clothing boutique by offering them a 10% discount on their first purchase. What tool should she use to reach these people on the Search Network?
  20. You’re reviewing the paid & organic search report for a client who runs a Maui snorkeling tour business, and you see that her business appears only in organic search for queries such as “boat snorkeling tour” and “beachside snorkeling tour.” You can use this information to:
  21. How might you explain to an account manager why she should identify how much a conversion costs when setting up conversion tracking for a client’s Search Network campaign?
  22. An advertiser who sells designer dresses is selecting a landing page to pair with ads for a collection of spring dresses. A good landing page would show:
  23. You’re tracking conversions in a budget-constrained campaign. If you raise cost-per-click (CPC) bids within the budget constraint, which result is most likely?
  24. Yoon, who sells designer jeans, has a mobile app to help women determine what leg style looks best on their body type. What could she do to bring in more prospective customers?
  25. If you want to prioritize downloads of your mobile app instead of visits to your mobile site, you should:
  26. Having launched her first Search campaign, Asha wants to know just how many calls are being generated from the number in her ads, on her website, or clicks on a phone number on her mobile website. What conversion source should she track?
  27. According to 2015 Google Trends data, which term would consumers on mobile phones be most likely to type in a search engine?
  28. To create a customer experience that’s relevant and useful at every touchpoint, a search advertiser should focus on:
  29. If an advertiser has the same keyword in 2 different ad groups, the one entered in a given auction will have the:
  30. Each of these are benefits you’d expect from Shopping ads except:
  31. The keyword insertion code in an ad’s headline is “Buy {KeyWord:Books}.” The ad appears when someone searches on “flower books” and the query matches a broad match keyword, “gardening books.” How would the headline read?
  32. In order to differentiate ads from those of competitors, advertisers should:
  33. Joanna would like to direct users to specific pages on her website directly from her text ads, in addition to her ad’s final URL. What feature should she make sure to include in the formatting of her text ads to accomplish this goal?
  34. The format of a Shopping ad is different from that of a standard text ad in that it includes:
  35. A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him?
  36. An advertiser makes edits to an ad and notices that its position is lower than that of the previous version. What’s the most likely cause?
  37. A new client wants to promote his 3 Indian restaurants, in different areas of London, to people searching for places to eat. How might you organize his account?
  38. Jose has a limited Google Ads budget, and his ads aren’t showing as often as he wants. How might he improve results without spending more money on the campaigns limited by budget?
  39. True or false: Shopping ads use Merchant Center product data to decide how and where to show ads.
  40. You might analyze exact match impression share data to get an idea of:
  41. Megan enabled target cost-per-acquisition (CPA) bidding in all 6 of her campaigns. How can she tell if it’s improving her campaign performance?
  42. Why would the data for a Search Network campaign show conversions but no view-through conversions?
  43. You sell chocolate and want to tailor your text ads so they more directly match people’s search terms, like “dark chocolate.” You use keyword insertion code “We sell {KeyWord:Chocolate}”. Your headline could look like this:
  44. One factor the Google Ads system uses to calculate an ad’s actual cost-per-click (CPC) is the:
  45. What can you learn from attribution reports?
  46. Obi added a sitelink extension to her text ad and and wants it to show as often as possible. What’s the best way to achieve this?
  47. You have an online electronics business and you’ve set up an ad group for digital cameras. What keywords could make this ad group as effective as possible?
  48. How does target cost-per-acquisition (CPA) bidding determine the optimal cost-per-click (CPC) bid?
  49. An advertiser selling computer monitors is writing new ad text for an existing ad group. Which meets Google Ads editorial and professional requirements?
  50. A successful Google Ads text ad:
  51. The automated “Maximize clicks” bid strategy attempts to get advertisers the most:
  52. Someone searches on “laptop computers” and clicks an ad. Which landing page would be most relevant?
  53. AdWords Editor lets users do all of these things except:
  54. If you’re currently using text, display, and video ads but also want to more specifically control spending on ads that appear when someone searches on Google, which additional campaign type would you choose?
  55. An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this?
  56. Zoe has a website selling customizable electronic greeting cards. What could be interfering with her getting the most possible conversions?
  57. An ad group contains the phrase-matched keyword “underwater camera.” Which search query may trigger an ad in this ad group to be shown?
  58. You can add a “+” modifier in front of the words in a broad match keyword to:
  59. According to Google data, after seeing an ad on their smartphone, more than half of people:
  60. Your client sells gardening supplies online. You suggest she use sitelinks because they can:
  61. True or false: Adding an extension to a text ad improves an advertiser’s Quality Score.
  62. After searching for shoes, Sean clicks on an ad promoting a sale on sneakers, which has several pop-ups. What should the advertiser do to improve Sean’s experience?
  63. With call extensions, a customer who searches for Thai food on her mobile phone can see an ad for a Thai restaurant, along with a phone number, and make the call with one click. How is that priced?
  64. Which of these statements is true?
  65. A florist is advertising 5 types of bouquets, including those with roses. Which landing page is more likely to convert to a sale when someone searches on “roses”?
  66. You want to see how raising your client’s target cost-per-acquisition (CPA) might affect his ad performance. Which tool could help?
  67. An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is US$0.40 and the bid multiplier is -25%. How much is the advertiser bidding for that time period?
  68. A client wants to get more clicks on his ad and also raise his Quality Score. Which of these actions may get him more clicks but won’t raise his Quality Score?
  69. Which is a best practice for writing an effective text ad?
  70. Your client’s product costs US$50 to produce, and it sells for US$150. She’s sold 10 units and spent US$700 on her Google Ads campaign. How would you calculate her return on investment (ROI) to help her understand the benefit of using Google Ads?
  71. Which best describes the relationship between maximum cost-per-click (max. CPC) bids and Ad Rank?
  72. Based on Google Ads editorial and professional requirements, which headline is most likely to generate clicks?
  73. Chanara, a senior account manager at a large digital agency, likes having a Google Ads manager account. What can she do with a manager account that she can’t do with an individual account?
  74. Dustin wants to write a great text ad that will get people’s attention when they’re searching on Google. What should he do to generate the most clicks?
  75. If your campaign’s daily budget is US$20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic?
  76. Executives at a small e-commerce company are debating Google Ads performance metrics. If the budget is unlimited as long as return on investment (ROI) is positive, which recommendation best positions the company for maximum profit?
  77. You’re reviewing the campaigns of a new client who wants to better promote his child daycare facility to parents researching childcare on their mobile devices. Currently, his ads include generic text about childcare. To optimize his ads for mobile, you might create an ad with:
  78. What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it’s eligible to appear?
  79. To optimize a client’s campaign to get the most out of her mobile advertising, you can:
  80. Which option can you use to capture potential business later in the day, even on a limited budget?
  81. An advertiser attempts to enable target cost-per-acquisition (CPA) bidding but the option isn’t available. The most likely reason is that the advertiser:
  82. Hannah is having a sale. In her ads, she wants to include the amount of time left in the sale. What’s the best way to do this?
  83. An advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions. What could help increase the number of conversions?
  84. You manage the campaigns for a client that runs a wine tour business in Florence. The ads have stopped showing on Google. If the budget is limited, what might help make sure the ads show?
  85. You have a budget of US$75 per day for your client’s Search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of US$1. How can you validate that this is the right bid amount for getting the most clicks?
  86. You manage the campaigns for a baby stroller manufacturer that sells its products online and through large retailers. To calculate the total profits from these campaigns, you should:
  87. How would you explain the importance of ad impressions to a client who’s concerned that her Search Network campaign is generating impressions but no clicks?
  88. You can use target cost-per-acquisition (CPA) bidding to help:
  89. A furniture store owner is creating her first Google Ads campaign. What’s the best way to group her products?
  90. Nick sells 5 flavors of gourmet popcorn. Why is he bundling ads for his best-selling flavor, “Sweet & spicy coconut,” with related keywords like “coconut snacks” in a single ad group?
  91. Return on investment (ROI) information can help you manage a client’s campaign by helping you determine how to:
  92. High quality ratings for an ad can:
  93. According to Google data, among consumers who conduct a local search on their smartphone, how many then visit a store within a day?
  94. Jonathan, who has a Bay Area sailing excursion business, notices that his text ads show below a competitor’s in search results when people enter keywords like “sailing excursions on San Francisco Bay.” Which automated bid strategy could help him attain the top position?
  95. Drew is selling math textbooks and using cost-per-click (CPC) bidding for his campaign. What’s the final cost each time his ad is clicked?
  96. You have a food truck and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click (max. CPC) bid is US$1. You set a mobile bid adjustment of +20% and a location bid adjustment of +50%. What’s the final bid amount?
  97. You’re the account manager for a client who wants to increase reservations at her boutique hotel. You’ve been manually managing the bids for her campaigns, and you’re looking for ways to save time and optimize. How can you most effectively do this?
  98. Search terms report data shows that people who click on ads promoting your prescription glasses were searching for terms like “wine glasses” and “drinking glasses.” Which might you add as negative keywords to prevent your ads from showing on such searches?
  99. Which report and metric should you analyze to see how often your client’s ads are showing above search results in comparison with other advertisers?
  100. The strategic use of different marketing channels affects:
  101. You’re using target search page location bidding. You know it’s working because you see your ad:
  102. The owners of a coffeehouse would like to run an “afternoon espresso” promotion to increase sales on weekdays. Which Google Ads feature would be most effective for preventing their search ads from appearing at night and on weekends?
  103. You own a pet-supply store with various category pages on your website, and you’ve set up a tracking template so you can manage tracking and redirect information. Your final URL for the keyword “dog treats” could be something like:
  104. Daley is managing multiple Google Ads accounts for a grocery store chain and using conversion tracking. What might make her daily Google Ads tasks simpler?
  105. Data shows that your client’s ad that appears to people in San Francisco gets 120 conversions at a cost of US$1200 and cost-per-acquisition (CPA) of US$10, while ads showing in Houston get 70 conversions at a cost of US$1400 and CPA of US$20. If you have a CPA goal of US$12, what bid adjustment would you set for each location?
  106. Small-business owner Marcos set up his Google Ads campaign by thinking of “obvious” keywords off of the top of his head. What’s one way he might improve them?
  107. You own a bed and breakfast in southern France and want to target English-speaking tourists looking for accommodations after they’ve arrived in France. What language and location should you target?
  108. Roxanne’s online estate-jewelry sales are lagging despite running a great text ad. What else might she do to drive sales?
  109. You’re working on the bidding strategy for a Search Network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions?
  110. Heather has a mobile app she wants people to keep using once they’ve downloaded it. How can she make it more engaging?
  111. Which statement is true?
  112. Which ad rotation setting shows all ads in an ad group, even those with a lower clickthrough or conversion rate?
  113. Your average bid is US$10 and you’ve enabled enhanced cost-per-click bidding (ECPC). Assuming you haven’t set any bid adjustments, ECPC can raise your bid to which amount when Google Ads sees an auction that’s more likely to lead to a sale?
  114. Which is a best practice for writing an effective text ad?