Question: Your client owns a manufacturing business that makes specialized hiking and rock-climbing gear. They're a small player in the market, but are ready to scale the business. Which two Google Ads campaign types could your client use to increase the brand's exposure and reach audiences interested in hiking and rock climbing across the web?
- Performance Max
- Discovery
- Video
- Search
Explanation
Performance Max serves as a comprehensive, goal-based solution that allows advertisers to access the entire Google Ads inventory from a single campaign structure. This system uses machine learning to serve ads across the Search Network, Display Network, and other Google surfaces to find potential customers wherever they are online. Similarly, Discovery campaigns provide a highly visual and personalized experience across various Google feeds to capture interest. These automated campaign types are specifically designed to scale reach and build brand awareness by identifying relevant audiences before they even enter a search query. Utilizing these multi-channel formats ensures a brand gains maximum exposure across diverse digital environments.
Why the other options are incorrect
Video is incorrect because it focuses strictly on a single media format rather than providing the integrated, multi-inventory reach offered by the correct combined solutions.
Search is incorrect because this format primarily targets users actively looking for specific terms rather than proactively expanding brand exposure to passive audiences browsing external content.
Source for verification
https://support.google.com/google-ads/answer/10724817
https://support.google.com/google-ads/answer/9176876
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Search Certification" page.