Tara knows Google My Business is a great way to share information and engage her customers online. But, she’s worried because she has multiple locations, and management of the locations may be too difficult. How does Google My Business simplify the management of multiple locations for Tara?

Tara can manage multiple Google My Business listings under one account. The Google Analytics platform will send Tara alerts for each business location. Tara can access each Google My Business account on a different device. Tara can create a separate Google My Business account for each location.

Continue Reading

Courtney sells handbags through her online boutique. Her online normal campaigns have produced a lot of clicks but not as many sales as she expected. How would Google Shopping ads help make sure the clicks the ads receive come from customers more interested in her products?

By appearing in more page positions than other ads By showing ads more frequently than other campaign types By including a product demonstration that entices consumers By providing product details to attract better qualified leads

Continue Reading

Drew’s newest client has heard a great deal about the effectiveness of YouTube’s audience solutions, but he’s still not convinced it’s right for his business. He wants to know why an advertiser would choose to include YouTube audience solutions in a campaign. What are three reasons advertisers would choose YouTube audience solutions?

Real-time data, powerful signals, and cross-device reach Competitive analysis, refundable budgets, and email lists Lower auction bidding, email lists, and social reports Console usage, channel subscriptions, and data volume

Continue Reading

By design, YouTube advertising specifically delivers three distinct business outcomes to advertisers. What are the three business outcomes YouTube, by design, delivers?

Listening, monitoring, following up Verification, confirmation, response Awareness, consideration, action Identity, recommendation, meaning

Continue Reading