Exam Name: Amazon Ads Advanced Retail Certification
Exam URL:https://advertising.amazon.com/academy/student/path/37903/amazon-ads-advanced-retail-certification
- Zhang is a seller on Amazon.com who is using the Brand Follow feature for their Amazon Store. How can Zhang benefit from utilizing the Brand Follow feature?
- Which of the following is the best example of an optimized title on a product detail page?
- Which of the following statements about Amazon Stores is true?
- Which metric can you find on the Amazon Retail Analytics traffic dashboard?
- Which of the following types of promotional offerings can help drive sales by offerings limited-time savings?
- Which of the following metrics within Brand Metrics quantifies the amount of orders your brand has generated relative to your most comparable peers?
- An optimized primary image on a product detail page has an all-white background, with the product filling at least 80% of the image area, and no text on the image.
- Mary is a vendor who wants to make sure their product listing is eligible for the Featured Offer. They've checked stock availability, compliance documents, and pricing. What is the last required criteria Mary should check to ensure they are eligible for the Featured Offer?
- What can Amazon.com sellers and vendors use to gain valuable information about their sales and customers behavior?
- Iris is an Amazon.com seller who sells refurbished cameras and televisions. They want to offer a Coupon to help drive product awareness during the holidays, but when they go to set up the Coupon, they get a notice that they are unable to offer this type of promotional offering. Which of the following reasons is why Iris is unable to offer Coupons to their customers?
- Diego wishes to review the ordered revenue metric to identify the best selling products that contribute to their Amazon.com sales. Which of the following reports or dashboards can Diego use to find these insights?
- Sponsored Display ads will keep running if your products are no longer available to purchase or are no longer the Featured Offer.
- Wang is editing the customizable section of their product detail page to include charts, image carousels, and videos. What type of content is this known as?
- Which of the following metrics are included on the top search terms report?
- Which Deal type has the shortest offer run period?
- Jane is an author who sells her books on Amazon.com. Jane wants to run a Promotion but realizes she is unable to. Which of the following reasons is prohibiting Jane from running a Promotion?
- Organique is a beauty company who has reviewed the search query performance dashboard, and identified their brand share for clicks is low. Which of the following actions can they take to help drive clicks?
- In order for an Amazon.com brand owner to use the Subscribe & Save feature, they must use Fulfillment by Amazon (FBA) and their account must be in good standing.
- Which of the following growth levers can only be used by brand owners who use Fulfillment by Amazon (FBA)?
- Kitchen Smart is a kitchen appliance company who wants to launch a new product. Which tool can they use to help identify unmet audience demand and create a new product to fit current audience needs?
- Which of the following reports allow vendors to analyze projected demand for their products which can be used for production and inventory planning purposes?
- Kitchen Smart has just released a new suite of products and wants to drive customer awareness. Which Amazon program can Kitchen Smart leverage to generate more reviews to help meet their goal?
- Which of the following tools offers customers a way to personalize their shopping experience on Amazon.com, by elevating placements of products and content from brands they follow?
- When you participate in different promotional events, you can incorporate elements unique to local events in your listings based on the events’ characteristics.
- Organique is running a Sponsored Products campaign for multiple products. Mid-campaign, their most popular product sells out and is now out of stock. How will Organique's ad be affected?
- Amazon.com sellers must be registered as a professional seller, with at least five seller feedback ratings per month, and an overall rating of 3.5 stars or higher to offer Deals.
- Which of the following tools allows advertisers and partners to programmatically manage campaign planning, creative asset development, and advertising optimization?
- ____ is a clean room solution, used to help measure retail performance in which advertisers can easily perform analytics across pseudonymized signals, including Amazon Ads signals as well as their own inputs.
- Which of the following considerations should be taken into account when selling in a new marketplace through an Amazon store?
- Products selected for promotional offerings should be top-performing and already have a large number of positive reviews, good conversion rate, and a high ranking.
- What does an active Amazon.com selling partner need to do to participate in Prime Day?
- Which advertising and analytics measurement solution helps gives marketers insights into how non-Amazon marketing channels perform on Amazon.com?
- Which of the following is required for Amazon.com vendors to be eligible to offer Deals?
- What does the awareness index within Brand Metrics measure?
- What does the repeat purchase behavior report primarily focus on?
- Which of the following tools in the Amazon Global Selling program helps sellers get paid in their local currency?
- Which of the following dashboards can help a vendor to discover any profitability issues due to market pricing or other factors that would impact their Featured Offer?
- Which of the following reports allows brand owners to look up a specific keyword to see the products that Amazon.com customers are clicking on after searching?
- Jack and Jill is a clothing company running a Sponsored Brands campaign. Midway through the campaign their Featured Offer status changes and they are no longer the Featured Offer. How will Jack and Jill's campaign be affected?
- Which of the following fees are required to be paid by selling partners and included in the total cost of running Coupons?
- Paulo is an Amazon.com vendor who wants to programmatically access their retail information on listings, orders, payments, and reports as they scale. Which API would be appropriate for Paulo to use?
- What can Amazon Attribution help brands achieve?
- Accent Athletics recently started using Amazon Live, how can they use this tool to further engage with customers?
- Which of the following is criteria for Professional Sellers to become eligible for the Featured Offer?
- When running a Demographics report, brands and customer categories need to have 100 or more unique customers in the selected time range to be included in the analysis.
- Amazon Retail Analytics is a set of dashboards that lets vendors analyze sales and operational data, such as revenue and inventory levels.
- Kitchen Smart is an Amazon.com seller that wishes to run a promotional offering to help get customers to purchase complementary items together and get rid of some surplus inventory. Which type of promotional offering would be best for Kitchen Smart to run?
- Arnav is an Amazon.com seller who wishes to offer a discount on eligible products when customers opt-in for auto-repeat delivery. What Amazon growth lever can Arnav leverage to achieve this?
- What insights can you access on the Amazon Retail Analytics inventory report?
- Which type of virtual bundle contains one or more components that cannot be purchased individually?
- Which type of Deal runs for a full day and often offers a larger discount on a higher price point item?
- How can a selling partner apply a product badge to their product listings?
- What does the click rate (CTR) on the search catalog performance dashboard include?
- Banner images should be used to show your products in use as well as highlight your brand logo.
- When is a Coupon considered redeemed by customers?
- Where are Lightning Deals displayed?
- What type of content is created once for all product detail pages that a brand owns and is meant to complement A+ Content?
- How can selling partners use the insights on the search catalog performance dashboard to help improve impressions?
- When considering to expand globally through an Amazon marketplace, why is proficiency in the local language necessary?
- Vendors can set up international selling on their own on Vendor Central under the Global Selling tab.
- The only way for Amazon.com sellers to be eligible to offer Promotions, is to be enrolled in Amazon Brand Registry.
- The return on engagement metric within Brand Metrics measures the average value to your brand based on a shopper's engagement in the prior 12 months.
- Which type of Deal requires the product to be selected by the Amazon Deals team and cannot be created by a selling partner?
- Márcia is looking to optimize their product listing through enhancing their A+ Content. Which of the following best practices could help improve their content?
- When creating an Amazon Store, a dedicated URL is created for your brand.
- Which of the following Amazon Ads solutions appear in multiple locations both on and off Amazon.com?
- Amazon Brand Analytics is available to all registered brands on Seller Central and Vendor Central.
- Which of the following Promotion types list the original price, the sale price, and the amount saved on the product detail page?
- How can selling partners use A+ Content to help improve retail readiness?
- How many global marketplaces does the Amazon store operate in?
- Kitchen Smart wants to highlight a new, non-stick pan in a high-energy, engaging, video format. Which of the following programs should they consider using?
- Which of the following describes the value of the Amazon Brand Analytics Demographics report for brand owners?
- When using Amazon Posts, it is unnecessary for you to specify where your posts should be displayed, as they will automatically be placed based on relevance and shopping engagement.
- Which of the following criteria is a factor Amazon uses to choose the Featured Offer?
- Only vendors invited by Amazon.com are eligible to create Coupons for customers.
- What is the maximum amount of time a Prime exclusive discount can run for?
- Basic A+ Content includes which of the following attributes?
- Which type of product badge can help make browsing easier for customers by highlighting product recommendations and is based on a number of factors such as ratings, pricing, and availability?
- How can the insights from the market basket analysis report be used to help increase basket size?
- Which of the following requirements must be met in order for Amazon.com vendors to offer a Promotion?
- To offer a Prime exclusive discount, the discounted price must beat the lowest customer bought price for the product in the past 30 days.
- Nutrition Co. wants to use influencers to promote products from their Amazon Store. Which type of promotional offering is best for Nutrition Co. to use?
- How are fees charged to Amazon.com sellers when running a Lightning Deal?
- In order to create an Amazon Store you must navigate to the ________.
- All selling partners can offer Subscribe & Save discounts, regardless of account standing.
- Which Brand Metrics index quantifies the audience size that is aware of your brand relative to your most comparable peers?
- Which statement about Amazon Stores is true?
- Where can Sani access the Amazon Retail Analytics dashboard to analyze her sales and operational data?
- What should Cathy do in order to participate in Prime Day?
- Gini wants to create a promotional offer on her products, specifically for Prime members. Which of the following eligibility criteria should she meet in order to create Prime exclusive discounts?
- Wang has overstocked inventory and wants to run a lightening deal. What is the minimum percentage discount Wang can offer on his products?
- Benny is looking to optimize her product listing on her product detail pages through enhancing her A+ content. Which of the following best practices could help improve her content?
- Which of the following tools allow advertisers and partners to programmatically access their retail information on listings, orders, payments, and reports?
- Which of the following growth levers offer discounted pricing, free shipping, and the convenience of regularly scheduled deliveries on eligible products to customers?
- Why should selling partners use the reports generated by Amazon Brand Analytics tools?
- Gerald is setting up his first product detail page and wants to include text and images only for his initial products. This is known as what kind of content?
- What insights does the Amazon Brand Analytics Demographics report provide to brand owners?