Question: Which Deal type has the shortest offer run period?
- Best Deals
- Top Deals
- Lightning Deals
Explanation
Lightning Deals have the shortest run period because they are designed as short-duration promotional offers. Amazon describes them as time-bound deals that run for a limited number of hours. This creates urgency and can help increase visibility during the active deal window. Longer deal types are structured for extended merchandising periods rather than the shortest promotional burst.
Why the other options are incorrect
Best Deals run longer than Lightning Deals and are not the shortest offer period.
Top Deals run longer than Lightning Deals and are not the shortest offer period.
Source for verification
https://sellercentral.amazon.com/help/hub/reference/external/G202111490
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Advanced Retail Certification" page.