Exam Name: Amazon Ads Programmatic Solutions Advanced Certification
- Which campaign goal is optimized to drive valuable actions such as purchases or sign-ups?
- What is the function of Maximum Average CPM in Amazon Ads?
- An advertiser wants to increase product page visits and drive engagement with their brand. Which campaign goal should they select?
- An advertiser launches a 14-day campaign with Even pacing and notices significant underdelivery after day 3. Amazon Ads surfaces an in-flight recommendation suggesting they increase their Maximum Average CPM and expand audience targeting. What should the advertiser do?
- Which supply source provides exclusive access to Amazon's owned properties such as Prime Video, Fire TV, Twitch, and Amazon Music?
- A brand is running a campaign using Amazon O&O only. Their media planner suggests adding open internet supply. The brand asks: "Why would we add more supply sources if we're already reaching audiences on Amazon?" What is the best response?
- A personal finance brand, wants to build credibility with long-form storytelling at the awareness stage, then retarget high-intent prospects at the conversion stage. Which inventory format and supply source combination best supports each stage?
- Which inventory format delivers full-screen, non-skippable video ads that typically run 15–30 seconds and appear before, during, or after premium streaming content?
- What is the primary purpose of custom audiences in Amazon Ads?
- What is the function of Reach Similar Audiences within the Targeting card?
- A direct-to-consumer furniture brand has a loyalty program with 500,000 members who frequently purchase in-store but rarely shop in the Amazon store. They want to reach these loyalty members on Amazon, exclude them from new-to-brand campaigns, and find new prospects who behave similarly. Which combination of AMC audience types should they use?
- An outdoor gear brand is successfully reaching shoppers in the Amazon store using In-Market and Lifestyle audiences. However, they want to reach outdoor enthusiasts who are known to physically visit national parks and make purchases at brick-and-mortar sporting goods retailers. What should they do?
- What are the three key benefits of using third-party audiences with Amazon Ads?
- What are the three methods by which deals can arrive in the Discovery tab of Inventory Hub?
- An advertiser has negotiated a Private Marketplace deal with a publisher who uses an SSP not with Amazon Ads supported API list. The deal has been finalized on the publisher's side. How should you set up this deal in Inventory Hub?
- What should you do when a deal is no longer needed or the campaign is complete?
- A Programmatic Guaranteed (PG) deal is not delivering as expected. After investigation, you discover the Deal ID entered during manual setup does not match the publisher's Deal ID. What is the correct resolution?
- What is a key benefit of server-to-server (S2S) integrations over traditional pixel-based tracking?
- An advertiser wants to measure campaign performance across Streaming TV and audio placements using their approved third-party provider. Which integration method should they use?
- What happens when a standard third-party partner tag (non-S2S) is used during creative setup on Amazon Ads?
- Which metric combination correctly maps to the consideration stage of the customer purchase journey?
- How does Long-Term Sales (LTS) differ from standard 14-day attribution?
- An advertiser runs Streaming TV, Sponsored Brands, and Sponsored Products campaigns. Standard attribution shows minimal direct sales from Streaming TV, yet branded searches and detail page views are climbing. The advertiser wants to understand how their ad formats work together to drive conversions. Which measurement approach should they use?
- An advertiser manages campaigns across three regions and multiple product lines. They need a weekly report showing performance by geography broken down to the DMA level, combined with product-level ASIN data, delivered automatically every Monday. Using unified reporting, how should they configure this?
- Which creative type allows advertisers to promote products sold in the Amazon store using ads that automatically pull details from the product detail page and display in a native, size-responsive format?
- When creating video ad creatives, within how many seconds should the brand be introduced, and why?
- An advertiser notices their campaign is underdelivering after the first week. They are running on a single device type with one audience segment and only Amazon-owned inventory. Which strategy would be most effective to increase delivery?
- A skincare brand is preparing a display campaign. Their creative features the headline "The #1 dermatologist-recommended moisturizer," a lifestyle image containing 14 words of text, and the CTA "Buy now!" Which policy violations must they address to avoid rejection?
- BrewCraft Co. sells premium espresso machines and coffee accessories on Amazon. They're launching a full-funnel Q4 campaign for their Pro Espresso Machine ($349) with a $250K budget and 4.5X ROAS target. BrewCraft sets up their conversion line item targeting shoppers who viewed the Pro Espresso Machine but haven't purchased. Which goal and KPI should they select?
- One week in, BrewCraft's Audio awareness line item spends less than $5/day while their Conversion Display line item exceeds its KPI. They enabled automated budget optimization at launch. What's happening?
- BrewCraft needs display creatives that promote their espresso machine using product detail page information in native, size-responsive ads. Which creative type should they use?
- BrewCraft submits a creative with the headline "The Best Espresso Machine Under $400," a lifestyle image with 12 words of text, and the CTA "Don't miss out — Buy now!" What must they fix?
- BrewCraft's awareness campaign runs only on Amazon O&O (Prime Video, Fire TV). Their planner recommends adding open internet supply. Why?
- BrewCraft needs to reach shoppers actively browsing espresso machines and lifestyle segments of home cooking enthusiasts. Which Amazon Audience types apply?
- BrewCraft's Amazon Audiences are delivering 3.8X ROAS, but they want to reach coffee enthusiasts who visit specialty shops and buy premium appliances at retail — before they start browsing on Amazon. How should they add third-party audiences?
- BrewCraft's agency negotiates a PMP deal with a food & lifestyle publisher. The deal is pushed via API from a supported SSP. Where does it appear and how do they activate it?
- BrewCraft wants third-party measurement verification on their STV campaign. Their provider uses pixel-based tracking, but pixels don't fire on Streaming TV. What should they use?
- Campaign complete. Conversion path reporting shows customers exposed to STV → OLV → display retargeting converted at 3.2X the rate of display-only customers. LTS projects 40% of new-to-brand customers will make repeat purchases over 12 months. The CFO questions whether STV (1.8X immediate ROAS) was worth it. What should BrewCraft recommend?
- ShieldDrive Insurance is an auto insurance provider that does not sell in the Amazon store. They're launching a full-funnel Amazon Ads campaign to drive awareness of their new bundled home + auto policy and generate quote completions on their website. Budget: $180K over 60 days. ShieldDrive wants their awareness campaign to reach as many unique potential customers as possible during the first two weeks. Which goal and KPI combination should they select?
- Two weeks in, ShieldDrive's STV awareness line item is delivering strong CTR, but their display consideration line item is underspending with a daily budget below $5. They enrolled in automated budget optimization at launch. What should they expect?
- ShieldDrive needs display ads that drive users to their insurance quote page on shielddrive.com. They'll use uploaded brand imagery, a custom headline, and a "Get a Quote" CTA. Which creative type applies?
- ShieldDrive submits a video ad that opens with 10 seconds of scenic driving footage before showing the brand logo at the 15-second mark. The ad includes the claim "Save up to 40% vs. competitors" without a citation. What must they fix?
- ShieldDrive's campaign runs on Amazon O&O (Fire TV, Prime Video) reaching streaming audiences. Their planner suggests adding Amazon Publisher Direct (APD) supply. What's the benefit for a non-endemic brand?
- ShieldDrive wants to reach consumers likely to be shopping for a new car (who'll need insurance) and those whose current lifestyle suggests homeownership. Which Amazon Audience types should they use?
- ShieldDrive's Amazon Audiences are performing well, but they want to reach consumers whose auto insurance renewal is within 60 days — data Amazon doesn't have. How should they layer in third-party audiences?
- ShieldDrive wants premium placement on a top automotive review site. Their agency negotiates a Preferred Deal (PD) with a fixed CPM through a publisher using an SSP not on Amazon Ads supported API list. How should they set this up?
- ShieldDrive needs to measure how many users who saw their STV and audio ads subsequently visited shielddrive.com and completed a quote. Their measurement provider confirms an S2S integration with Amazon Ads. Why is S2S required here?
- Campaign complete. ShieldDrive's conversion path reporting shows users exposed to STV → display → display retargeting completed quotes at 2.8X the rate of display-only users. However, STV's direct CPA ($95) exceeds their $60 target. The CMO wants to cut STV entirely. What should ShieldDrive recommend?