Question: ShieldDrive needs to measure how many users who saw their STV and audio ads subsequently visited shielddrive.com and completed a quote. Their measurement provider confirms an S2S integration with Amazon Ads. Why is S2S required here?
- S2S is optional — standard pixel tags work equally well on all placements
- S2S is only needed for measuring Amazon store purchases, not website conversions
- S2S enables pixel-less measurement on STV and audio placements where traditional pixels cannot fire, while providing higher fidelity cross-device attribution
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Programmatic Solutions Advanced Certification" page.