Exam Name: Certification in Brand Building
Exam URL: https://academy.mercadoads.com/student/path/896551-certification-in-brand-building
- What distinguishes Mercado Libre from other media and communication platforms?
- Once you have established your presence within the “owned media” in a marketplace, what is the next recommended step?
- What are the stages of the purchase process?
- Which stage of the purchase process is also known as “awareness”?
- What should communication highlight in the consideration stage?
- A Mercado Libre user who is interested in cell phones visits the site. There, they access the official store of one of the best known brands that sell this product to compare models, colors, benefits, and prices. At which stage of the purchase journey is the user?
- Which stages of the purchase process are associated with branding goals? Select 2 Correct Responses
- Which of the following statements does not correspond to branding campaigns in Mercado Libre?
- What kind of solutions does Mercado Ads offer?
- Which of the following statements is correct?
- When comparing the effectiveness of Mercado Ads in running branding campaigns with other media in the on-line industry, which of the following statements is true?
- What are the main reasons for doing branding campaigns in Mercado Libre?
- Which of the following statements about Mercado Libre are correct?
- What does it mean to be a click-on brand for Mercado Ads?
- Which brands can have exclusive access to Mercado Ads’s high-impact solutions?
- Where does the Audience Deals solution appear in Mercado Libre?
- Which of the following statements about the Audience Display Native solution is true?
- For which stages of the purchase process is the performance solution recommended?
- Which solution allows you, in terms of branding, to generate leads inside Mercado Libre?
- What are other advantages of the Trade Marketing solution?
- Which is the advertising solution that allows you to develop landing pages for movie, series, and vehicle launches?
- What is the advantage of advertising in Mercado Pago if you already invest in advertising formats in Mercado Libre’s home page?
- Which of the following variables corresponds to a KPI for discovery campaigns?
- Which of the following variables corresponds to a KPI for consideration campaigns?
- To which stage of the purchase process do clicks, CTR, search lift, and traffic lift KPIs correspond?
- Select the KPIs that should be considered in campaigns with branding goals.
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