Twitter Website Traffic Badge Assessment Answers 2024

Exam Name: Twitter Website Traffic Badge Assessment

Exam URL: https://www.xadsacademy.com/student/path/1288857-website-traffic-campaigns

1. What are the two elements that make up the Twitter Pixel?
2. What measurement method allows you to see lost attribution caused by the App Tracking Transparency Framework (ATT)?
3. Which bid strategy type allows you to choose exactly how much you are willing to pay for a link click?
4. What is this called when you win an auction, and your ad is served to a person on Twitter?
5. To measure the ROI of your campaigns and understand how much a user has spent on your website, which event type should you use?
6. How do you apply particular metrics in Twitter Ad Manager that aren’t the standard default options?
7. Which one of these is not a dependency of site visit optimization?
8. Twitter Pixel is made up of which two parts?
9. Which of these metrics can’t you track in your Ads Manager dashboard?
10. Which of the following combinations of targetting options would be considered the optimum for impressions?
11. What does ROAS stand for?
12. Which ad group goal means that your ad is shown to people who are most likely to visit your website?
13. How do you know if your Twitter Pixel is implemented correctly?
14. What campaign objective should you choose for site visits optimization?
15. Where in the Ads Manager dashboard can you select the conversion event types you want to view?
16. Results for Aggregated Measurement for performance campaigns can vary, but what percentage increase in attributable page view conversions was seen when reporting in this way?
17. Where will you find the Twitter Pixel in your Twitter Ads Manager?
18. Which of the following data could you explore within Audience Details?
19. In measurement terms, what is the definition of impressions?
20. What does the tip, the three R’s, stand for when creating strong, eye-catching creatives?
21. What is Site Visits Optimization?
22. Which part of the marketing funnel do the objectives of a website traffic campaign sit?
23. Why is it important to understand which campaigns drove a user to take action on your website?
24. How is Site Visits Optimization billed?
25. How do you work out the cost per site visit with site visits optimization?
26. Which attribution model grants all platforms a portion of the credit?
27. Which of these is a method of measuring the results of website traffic campaigns?
28. How has the App Tracking Transparency Framework (ATT), introduced by Apple in 2020, affected advertisers?
29. Site Visits Optimization works behind the scenes to reach qualified audiences to drive traffic to your website. True or False?
30. Website Traffic campaigns give you access to all Twitter social and demographic targeting. True or False?
31. What is one way you can verify your Twitter Pixel?
32. What type of attribution window would credit Twitter with conversions after a person retweets or replies to your ad?
33. Which metrics section shows the changes made to your campaign, which optimizations were made, and by whom?
34. What is a Twitter Pixel?
35. Which of the following can’t you do in the custom metrics window?
36. Suppose a user views three adverts on three different platforms before taking action on your website. How many platforms can claim the conversion?
37. Which of the following is not one of the available parameters you can use for your events?
38. Video is a highly impactful ad type. Which of these tips is not one of our tips for video creatives?
39. What are custom metrics?
40. Which metrics section allows you to add Tweet ID and Tweet media type as custom columns for easy filtering and sorting?
41. Where in your Twitter Ads account would you go to set up your Twitter Pixel?
42. What ad format allows you to showcase multiple products or promotions in a series of swipeable images or videos?
43. What is attribution?
44. To use the partner-provided Campaign Manager 360 (CM360) to measure results, you need to:
45. What is the definition of click-through attribution?
46. Why is it important to ensure that attribution windows are the same on all platforms?
47. When thinking about targetting, what would be considered a restrictive targeting option?
48. Which of these tips is recommended for successful creatives?
49. What determines an ad’s quality score?
50. What type of bid is the recommended best practice for most campaigns?