Marketing Analysis. When Theory Meets Practice exam Answers 2022

Exam Name: Marketing Analysis. When Theory Meets Practice exam

Exam URL: https://www.semrush.com/academy/exams/marketing-analysis-when-theory-meets-practice-exam

  1. Market Size – the total addressable market (TAM) and Serviceable Available Market (SAM) – reflects the amount of demand for products or services within the market and the portion of the market a given business could realistically convert. True or false?
  2. What analysis can you do to identify external factors affecting your industry?
  3. You can use Google Analytics to analyze your audience and take a look at the audience of your competitors, who could potentially become your customers.
  4. What does Porter’s 5 Forces Model do?
  5. You work for a luxury brand or offer a very niche service. Will consumer power be high or low according to Porter’s 5 Forces Model?
  6. The BCG Matrix helps you pinpoint whether a certain resource can provide a competitive advantage or not.
  7. What feature of the Semrush .Trends platform helps you visualize the competitive landscape?
  8. What is VRIO?
  9. What framework should you use if you want to summarize all internal and external factors and determine your company’s position against the market and competition.
  10. What is the advantage of a TOWS Analysis?
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