Exam Name: GA4 for SEO – How data helps businesses grow with Jeff Sauer
- What will you be learning in this course?
- What are the advantages of switching to GA4 from old Google Analytics versions? (check all that apply)
- In the ACES marketing framework, what does C stand for?
- Enabling “enhanced measurement” in your data stream will automatically track: (check all that apply)
- Creating the Search Console “Landing Pages” report in GA4 is:
- If you want to customize GA4 to show only reports you find useful, where would you go?
- Which of the GA4 models for attribution was previously unavailable in the free version of Universal Analytics?
- How many data sources does the GA4 SEO Dashboard in Google Data Studio utilize?
- To get a list of your competitors’ pages that receive the most traffic, which Traffic Analytics tab in Semrush would you go to?
- Which of the following techniques does Jeff recommend after setting up the GA4 on your site? (select all that apply)
- Adding a comparison to a report is similar to which Universal Analytics feature?
- Describe Dimensions and Metrics in six words:
- Bob wants to create his own version of a GA4 SEO Dashboard, but he can’t find all the required data sources for the report. Which of the following could NOT be the reason:
- Emily wants to improve the conversions on her website, but her GA4 shows only out-of-the-box visitor data. Which of the following should be the first thing she does?
- In the company that Masha works for, organic search traffic is the strategic KPI. If she wanted to see how they compare against their competition, which of the following tools should be her first choice?
- How do you set up outbound click tracking in GA4?
- Which UTM parameters are recommended if you want to track a link effectively?
- Conversions in GA4 compared to the previous version of Google Analytics are:
- Publishing a report in Reports > Library > Collections means that:
- Creating custom events is important for:
- How does the ACES framework compare to AIDA?
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