Conversions in GA4 compared to the previous version of Google Analytics are:

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Here is the answer of the question: Conversions in GA4 compared to the previous version of Google Analytics are:

  • Unnecessary, because GA4 uses machine learning and AI to improve conversion rate
  • Different, because every conversion has to have a value parameter
  • Strictly predefined, no customization is required
  • Flexible—you can declare any event that comes in a conversion

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