How does the ACES framework compare to AIDA?

Here is the answer of the question: How does the ACES framework compare to AIDA?

  • They both put a structure around the customer journey but ACES is adjusted for digital marketing
  • It represents a completely different concept
  • ACES is developed strictly for GA4 purposes.
  • AIDA is obsolete, because customers today have shorter attention spans.

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