How to Incorporate PPC Into Your Marketing Strategy for Increased Conversions Exam Answers 2024

Exam Name: How to Incorporate PPC Into Your Marketing Strategy for Increased Conversions

Exam URL: https://www.semrush.com/academy/courses/how-to-incorporate-ppc-into-marketing-strategies/exam/

1. Which metric is LEAST important to the boardroom?
2. What is an A/B test in the context of PPC advertising?
3. What would a user expect to see when clicking an ad that says “buy these blue running trainers now?’ – select two options
4. What casts doubt on PPC A/B tests?
5. One of the Four P’s of marketing strategy is ‘Product’ – what does this refer to?
6. One of the Four P’s of marketing strategy is ‘Price’- what does this refer to?
7. One of the Four P’s of marketing strategy is ‘Place’- what does this refer to?
8. One of the Four P’s of marketing strategy is ‘Promotion’- what does this refer to?
9. How can PPC retargeting help to improve conversions?
10. What is CTA short for?