Twitter Mobile App Campaigns Badge Assessment Answers 2024

Exam Name: Twitter Mobile App Campaigns Badge Assessment

Exam URL: https://www.xadsacademy.com/student/path/1738354-mobile-app-campaign-badge

1. Which of the following is a potential way to improve the efficiency of your app install campaign?
2. What is the technical term for “an allowable period between the moment someone viewed or clicked on your ad and the moment they took action, in which an advertiser believes there was a causal relationship”?
3. Which ad format allows you to use multiple images or videos to show off different aspects of your app or tell a story?
4. How many swipable images or videos can you include in a Carousel Ad?
5. Which metrics section enables you to add Tweet ID and Tweet media type as custom columns for easy filtering and sorting?
6. Why is it normally good practice to add ALT text to images?
7. Which placement option can extend your reach by placing your ad in other apps used by your audience?
8. Your ad campaign is promoting a game app. What would be the most suitable call to action for your ad app button?
9. How do you choose the app you want to promote in your campaign?
10. What is the “Learning Period”?
11. Which of the following data would you be able to explore via Audience Details?
12. Which placement option enables you to place an ad directly into a conversation thread?
13. Which of the following is used to collect, organise, and standardise app data to assess campaign performance metrics?
14. Which of the following bidding types would you choose to quickly get your app re-engagement campaign live and serving impressions?
15. How is an ad’s quality score determined?
16. Which metrics section displays changes made to your campaign or ad group, and which optimizations were made and by whom?
17. What is a common benefit of campaigns that convey a sense of urgency, such as seasonal or one-time promotions?
18. During the mobile measurement process, which of the following happens last?
19. What is the aim of an app re-engagement ad campaign?
20. What is Marketing Mix Modelling (MMM)?
21. What do you have to do before the SDK in your app will send conversion events to your Twitter Ads account?
22. What should appear on ad app buttons?
23. What feature can you use to help you discover and reach audiences on Twitter that are most likely to install?
24. Which of the following is recommended when using video content in performance ad campaigns?
25. Where do you need to go to create an App Re-engagement campaign?
26. What does the ABC of best practices describe?
27. On which page are you able to customise your Twitter Audience Platform (TAP) settings?
28. You spend $50 on 10,000 impressions. What is the Cost per mille (CPM)?
29. Under which attribution model would all associated advertising partners be credited equally?
30. What is the conversion rate (CVR) for 10 conversions and 500 clicks?
31. Why is conversion data less reliable in the first 24-48 hours of when impressions are served?
32. A Lifetime Value (LTV) formula is based on which two factors?
33. What does MACT stand for?
34. Which of the following will enable you to manage conversions to track and send you events and attribution data?
35. How do you calculate Click-Through Rate (CTR)?
36. Which of the following is a distinct benefit of using a target bid approach?
37. You spend $1500 per new user on day 1 of your campaign. You have a goal of hitting 10% ROAS by day 5. How much do you need to generate from each user by the end of day 5 to achieve your ROAS goal?
38. How can you define and reach the target audience for your app installs campaign?
39. When would click-through attribution credit be given?
40. What is an app install ad?
41. What is a tracking software development kit (SDK)?
42. What are custom metrics?
43. Which bidding strategy would you choose to auto-optimize to get the best results at the lowest price within your App Install campaign budget?
44. What is “attribution” in performance advertising?
45. How can your campaign reach audiences who have opted out of tracking, via Apple’s App Tracking Transparency?
46. What could happen if your bid is not competitive relative to other advertisers?
47. What does App Activity Combination enable you to do?
48. How are you charged when applying an app clicks goal?
49. What are mobile tailored audiences?
50. What happens when your overall budget is reached?