A Lifetime Value (LTV) formula is based on which two factors?

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Here is the answer of the question: A Lifetime Value (LTV) formula is based on which two factors?

  • User spend rate and campaign duration
  • The total number of new users gained during the campaign and average user spend rate
  • User spend rate and the average lifetime duration of users with the company.
  • The conversion rate (CVR) and the average lifetime duration of users with the company.

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