Getting Started with Influencer Partnerships – Certification Path Exam Answers 2024

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Exam Name: Getting Started with Influencer Partnerships – Certification Path

Exam URL: https://pxa.impact.com/student/path/1099689-getting-started-with-influencer-partnerships-learning-path-certification

  1. The program’s cost per engagement benchmark refers to:
  2. What does return on investment (ROI) refer to?
  3. The program’s total impressions benchmark refers to:
  4. What does conversion rate refer to?
  5. What does click through rate refer to?
  6. Reposting content on social media, using content in email marketing, and amplification are all ways of repurposing content. Is this statement true or false?
  7. If your company goals are to increase traffic and conversions, you should be concerned with the following metrics:
  8. If a brand wants to focus their influencer program on personal storytelling and brand credibility, which KPIs would they use to measure the success of the campaign?
  9. Which payment models are best to use in a once-off campaign?
  10. What is the main benefit of the Nano influencer tier?
  11. In the affiliate payment model, influencers are paid out on a commission basis rather than in a fixed-fee capacity. Is this statement true or false?
  12. A brand which has identified the influencers that work well for it should look into the content retainer payment model. Is this statement true or false?
  13. If your goals are tied to reach and branding, you should consider using:
  14. What is the main benefit of the Mid-tier influencer?
  15. If your company goals are to increase consideration and intent, you should be concerned with the following metrics:
  16. What is the main benefit of the Megawatt influencer tier?
  17. Which payment models are best to use with brand ambassadors (i.e. influencers with whom you work on a long-term basis)?
  18. Choose the best example of the pay-per-post model.
  19. What is the main benefit of the Micro influencer tier?
  20. When is it best to use the content retainer model?
  21. If your company goals are to increase brand awareness, you should be concerned with the following metrics:
  22. What types of content should you be focusing on if your goal is brand traffic and conversion?
  23. Which statement is true for Mid tier influencers?
  24. Which statement is true for Nano influencers?
  25. Which statement is true for Macro influencers?
  26. What types of content should you be focusing on if your goal is brand awareness?
  27. Generally speaking, the higher the reach of the influencer, the higher their rate. Is this statement true or false?
  28. Which statement is true for Megawatt influencers?
  29. “Evergreen” content refers to content that can be repurposed and reused at a later time. Is this statement true or false?
  30. What are the minimum required components required for amplification?
  31. When planning your program, why does the number and type of posts you would utilize vary from platform to platform?
  32. In an influencer brief, what is the purpose of a scope of work?
  33. Which of the following factors would have an effect on the cost of running an influencer program?
  34. In an influencer brief, what is the purpose of a campaign message?
  35. In an influencer brief, what is the purpose of a “Do’s and Don’ts” section?
  36. An influencer should have at least 100 000 followers to be considered a useful brand partner. Is this statement true or false?
  37. What is the main benefit of the Macro influencer tier?
  38. Which of the following are influencer grouping factors?
  39. Influencer tiers refer to the influencer’s…
  40. In an influencer brief, what is the purpose of a providing an influencer with examples/inspiration?
  41. Amplification involves boosting content using paid ads. Is this statement true or false?
  42. In an influencer brief, what is the purpose of a timeline?
  43. What types of content should you be focusing on if your goal is consideration and intent?
  44. Which statement is true for Micro influencers?
  45. The program engagement rate benchmark refers to:
  46. The program’s cost per mille benchmark refers to:
  47. What does return on ad spend (ROAS) refer to?
  48. When referring to influencer grouping factors, “partnership models” refers to:
  49. Which is NOT an advantage of using influencers to support your brand?
  50. Opt-in influencer platforms, manually searching social media, and reaching out to talent agencies are all viable ways to find and cast influencers. Is this statement true or false?
  51. A scope of work is a formal document that provides direction to the influencer about how the work should be performed. Is this statement true or false?

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