In an influencer brief, what is the purpose of a scope of work?

Here is the answer of the question: In an influencer brief, what is the purpose of a scope of work?

• It clarifies the deliverables the influencer is contracted to complete.
• It gives the influencer a starting point and communicates how you want to be represented.
• It clarifies when influencers must submit drafts, when to expect feedback, when to go live.
• It clarifies a theme or idea you want the influencer to express in their own words.

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