Google Ads AI-Powered Performance Ads Assessment Answers 2024

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Exam Name: Google Ads AI-Powered Performance Ads Assessment

Exam URL: https://skillshop.docebosaas.com/learn/courses/8510/ai-powered-performance-ads-certification

  1. A chain of regional bookstores is looking to drive more value from their Google Ads campaigns by creating a value-based bidding strategy for the first time. Which best practice should they follow first in order to get started?
  2. A chain of sporting goods stores wants to boost the value of its Google Ads campaign with a value-based bidding strategy. What should its first step be?
  3. A digital marketer has chosen to upgrade their Smart Bidding strategy by incorporating value-based bidding. Which two Google Ads tools should they routinely use?
  4. A digital marketer has incorporated value-based bidding into their Smart Bidding strategy. Which two Google Ads tools should they consider? (Choose two.)
  5. A digital marketer has upgraded their Smart Bidding strategy to value-based bidding. Which two Google Ads tools should they use regularly? (Choose two.)
  6. A digital marketing manager for a large retailer manages a fully flexible budget for their campaigns.Which best practice should they follow in order to maximize results from their flexible budget?
  7. A digital marketing manager has chosen to upgrade keywords to broad match. Which of these behaviors should they incorporate into their routine optimization cadence in order to guide machine learning?
  8. A digital marketing manager has upgraded their keywords to broad match. Which behavior should they build into their regular cadence of optimization to guide machine learning?
  9. A digital marketing manager is looking to use Performance Planner to create his budget plans. What are two ways that Performance Planner can help him with budget planning? (Choose two.)
  10. A digital marketing manager is transitioning their campaigns to a value-based bidding strategy. They want to drive more value from their campaigns, but need to operate within a fixed budget.Which Smart Bidding strategy is the right fit for this organization?
  11. A digital marketing manager is working with a national insurance provider and wants to use first-party data in their AI eforts. Before they can start using the data, what question do they need to answer?
  12. A digital marketing manager knows that their organization has a fixed annual budget for the upcoming year. In order to test new initiatives, they will need some flexibility to create campaign experiments. Which best practice should they follow in order to create budget flexibility within their clearly defined annual budget?
  13. A digital marketing manager notices the Ad Strength rating of their Responsive Search Ads could be improved. What action can they take to improve Ad Strength?
  14. A digital marketing manager working with a national insurance provider hopes to support AI using first-party data. Before they can start using the data, what question do they need to answer?
  15. A digital marketing manager working with a national insurance provider is looking to support AI with first-party data. What’s a question they’ll need to answer before they can start using the data?
  16. A local automobile dealership is creating a Performance Max campaign to drive more visits to their location. Which goal should they choose when setting up a new Performance Max campaign?
  17. A local bakery chain is starting up a Performance Max campaign in hopes of attracting more customer visits to their brick-and-mortar shops. What should they establish as a goal when creating their new Performance Max campaign?
  18. A local camping supplies shop wants to improve its Google Ads campaign performance across its accounts. Which two ways can it use its optimization score to improve campaigns?
  19. A local camping supplies shop wants to improve its Google Ads campaign performance across its accounts.Which two ways can it use its optimization score to improve campaigns?
  20. A local coffee shop is looking to drive more store visits from their Google Ads campaigns. Why should they consider using a Performance Max campaign?
  21. A local dessert chain is looking to improve its Google Ads campaign performance across its accounts. What are two ways it can use its optimization score to improve its campaigns? (Choose two.)
  22. A local pizza chain is looking to improve their Google Ads campaign performance across their accounts. What are two ways that they can use their optimization score to improve campaigns? (Choose two.)
  23. A marketer is looking to drive additional value from their lead generation campaigns next year. Why would value-based bidding be the right solution for them?
  24. A marketer is thinking about leveraging Google’s AI solutions, using their own privacy-safe data, as a means of increasing value from marketing. What is a benefit of using their own privacy-safe data for this purpose?
  25. A marketer wants to use Google’s AI solutions to drive more value from their marketing. They know they need to fuel AI with their own privacy-safe data. Which reason describes why their data is valuable to fueling AI?
  26. A marketer’s goal is to use Google’s AI solutions to drive increased marketing value through the use of their own privacy-safe data. How could they articulate the value of using this data to other members of their team?
  27. A marketer’s goal is to use Google’s AI solutions to drive increased marketing value through the use of their own privacy-safe data.How could they articulate the value of using this data to other members of their team?
  28. A merchant that wants to grow its online sales is testing different campaign optimizations designed to connect them to more potential customers. What value do these experiments have for the merchant?
  29. A pet food store chain hopes it can increase the value of its Google Ads campaign by creating its first value-based bidding strategy. What should it do first?
  30. A retailer is looking to grow their online sales this year. To do so, they plan to experiment with a few campaign optimizations to help them reach more customers. What’s the value of this retailer using campaign experiments to test campaign optimizations?
  31. A retailer is looking to grow their online sales this year. To do so, they plan to experiment with a few campaign optimizations to help them reach more customers.What’s the value of this retailer using campaign experiments to test campaign optimizations?
  32. An advertiser’s marketing objective is to generate leads. How can they optimize their Performance Max campaigns for value?
  33. An art supplies store catering to a large local student population is setting up a Performance Max campaign with the intent of driving more customer visits to its in-person location. What should its marketing team establish as a goal when creating its Performance Max campaign?
  34. An art supplies store catering to a large local student population is setting up a Performance Max campaign with the intent of driving more customer visits to its in-person location.What should its marketing team establish as a goal when creating its Performance Max campaign?
  35. An online beauty supply retailer has established a target return metric for the forthcoming year. Which Smart Bidding Strategy can help them achieve this objective?
  36. An online bicycle retailer wants to create a Performance Max campaign to help them drive sales for a new line of electric bicycles. What first step should they take with Performance Max?
  37. An online furniture outlet is hoping to create a Performance Max campaign to help them boost sales for a new line of couches. How should they get started with Performance Max?
  38. An online retailer has a goal of increasing the value they see from their Search campaigns, and the Chief Marketing Officer has set a target return metric they need to achieve in the coming year. Which Smart Bidding strategy is the right fit for this organization?
  39. An online shoe retailer is looking to create a Performance Max campaign to help drive sales in their sneaker category. How should they get started with Performance Max?
  40. An organization hoping to grow its online sales is testing out different campaign optimizations intended to connect them to more potential customers. What value do these experiments have for organization?
  41. For an online sneaker retailer trying to reach a target return metric in the upcoming year, which Smart Bidding strategy can help them meet their goals?
  42. For developing image assets that are effective, which of these is a best practice that should be followed?
  43. How are potential new customers identified through a Performance Max campaign?
  44. How can a Performance Max campaign find new consumers for an advertiser?
  45. How can a Performance Max campaign help an ice cream shop drive more potential customers to their physical location?
  46. How can advertisers, with the marketing objective of generating leads, optimize their Performance Max campaigns for value?
  47. How can campaign performance be improved through the use of Explanations?
  48. How can Explanations be used to help improve campaign performance?
  49. How can lagging Ad Strength for Responsive Search Ads be improved?
  50. How do negative keywords assist a Search campaign?
  51. How does a Performance Max campaign work to find potential customers for an advertiser?
  52. How does a test-and-learn mindset allow marketers to find success with Google’s AI?
  53. How does a test-and-learn mindset help marketers achieve success with Google’s AI?
  54. How does a test-and-learn mindset help marketers find success in their AI efforts?
  55. How does opting into automatically applied recommendations help an account-holder?
  56. How does uncapping budgets help to fully capture AI’s benefits?
  57. If a digital marketing manager was switching over to a value-based bidding strategy for their campaigns, but needed to work within a fixed budget, which Smart Bidding strategy would work best for them?
  58. If a digital marketing manager was to upgrade their keywords to broad match, which behavior should they incorporate into their routine optimization efforts in order to guide machine learning?
  59. If a marketer wanted their lead generation campaigns to deliver more value in the upcoming year, how could value-based bidding help them?
  60. If a marketer’s goal was to drive more value from lead generation campaigns, why would value-based bidding be a viable solution?
  61. If an advertiser’s marketing objective is to generate leads, how can the advertiser optimize their Performance Max campaigns for value?
  62. If an organization was moving to a value-based bidding strategy for their digital marketing campaigns but needed to operate within a fixed budget, which of these Smart Bidding strategies would meet their needs?
  63. If digital leaders want to support Google’s AI, which of these steps should be their priority
  64. If the marketing team at a local restaurant wanted to use their Google Ads campaigns for the purpose of increasing visits to their location, how could Performance Max help them?
  65. If you were in charge of a flexible budget for all of a large retailer’s campaigns, what steps would you take to maximize success?
  66. If you’re leading a marketing team and your team’s goal is to support Google’s AI, which of these steps should you prioritize?
  67. In a fully AI-powered strategy, which of these three features of Search work in tandem to deliver performance?
  68. In a fully AI-powered strategy, which of these three Search features work with one another to deliver performance?
  69. In traditional marketing organizations, how is budgeting usually handled?
  70. In traditional marketing organizations, which of these is a typical budgeting strategy?
  71. In what two ways does the insights page help a markterer make their workflows for performance evaluation simpler? (Choose two.)
  72. In which two ways does the insights page help make performance evaluation workflows simpler? (Choose two.)
  73. On a fixed annual budget, what’s an effective way to ensure that you have the budget flexibility you need to experiment with campaigns to test their effectivenes?
  74. What are Responsive Search Ads good for?
  75. What are the variables that affect whether an optimization score recommendation is surfaced in an account?
  76. What are the ways that Explanations can be used to improve the performance of campaigns?
  77. What are two key benefits of using the Insights page? (Choose two.)
  78. What are two main benefits of utilizing the Insights page? (Choose two.)
  79. What are two ways that Performance Planner can help you plan budgets? (Choose two.)
  80. What are two ways that the Combination and Assets Report can help a marketer improve their creative assets’ performance? (Choose two.)
  81. What are two ways that the Combination and Assets Report can help a marketer imrpove their creative assets’ performance? (Choose two.)
  82. What are two ways that the Insights page can help a marketer simplify performance evaluation workflows? (Choose two.)
  83. What can be done to improve the Ad Strength rating of Responsive Search Ads?
  84. What characterizes conversion delay?
  85. What determines whether or not an optimization score recommendation appears for a particular account?
  86. What efforts should digital leaders prioritize in order to support Google’s AI?
  87. What is conversion delay?
  88. What is the value of running a true A/B test with campaign experiments?
  89. What kinds of factors contribute to an optimization score recommendation being surfaced in an account?
  90. What role do negative keywords play in a AI-powered Search strategy?
  91. What value is gained by utilizing broad match keywords?
  92. What’s a benefit of negative keywords?
  93. What’s a benefit of Responsive Search Ads?
  94. What’s a benefit of using broad match keywords?
  95. What’s a best practice to follow when creating a Performance Max campaign?
  96. What’s a best practice to follow when designing an experiment to test Performance Max campaigns?
  97. What’s a best practice when building an account structure designed to improve the performance of AI-powered solutions?
  98. What’s a best practice when using Performance Planner?
  99. What’s a common budget strategy in traditional marketing organizations?
  100. What’s a common type of value definition used in value-centric measurement strategies?
  101. What’s a strong example of a business objective that is required when adopting an AI-powered solution?
  102. What’s an example of a metric used to measure value?
  103. What’s an important benefit of opting into automatically applied recommendations?
  104. What’s the benefit of running a true A/B test with campaign experiments?
  105. What’s the default match type for all keywords?
  106. What’s the purpose of uncapping budgets to fully capture AI’s benefits?
  107. What’s the significance of conversion delay?
  108. What’s the use in running a true A/B test with experiments?
  109. When creating a campaign experiment, which is a best practice?
  110. When creating an account structure designed to improve AI-powered solutions’ performance, which is a best practice?
  111. When designing an experiment to test Performance Max campaigns, which is a best practice to follow?
  112. When developing an experiment intended to test Performance Max campaigns, which best practice should be followed?
  113. When developing image assets, which of these practices can help drive success?
  114. When keywords are created, what is their default match type?
  115. When optimizing for value, which Smart Bidding strategy would you use?
  116. When setting up a Performance Max campaign, which is a best practice?
  117. When working with a value-based bidding strategy, which of these tools can help drive maximum performance?
  118. Which AI-powered solution delivers the biggest channel and inventory coverage of any Google Ads campaign?
  119. Which AI-powered solution offers the greatest channel and inventory coverage of any Google Ads campaign?
  120. Which insights do advertisers typically use to discover consumer interest and category growth trends?
  121. Which is a best practice that should be used when creating an account structure designed to improve AI-powered solutions’ performance?
  122. Which is a best practice when setting up a Performance Max campaign?
  123. Which is a key benefit of opting into automatically applied recommendations?
  124. Which is a strong example of a business objective that is needed to define before adopting an AI-powered solution?
  125. Which is regarded to be a best practice for using Performance Planner?
  126. Which marketing behavior can be done by AI in Google Ads? (Choose three.)
  127. Which marketing behavior can benefit from AI? (Choose three.)
  128. Which match type is the default match type to which all keywords are assigned?
  129. Which metric is used for value measurement?
  130. Which metric is used to measure value?
  131. Which of the following available insights are designed to help advertisers discover consumer interest and category growth trends?
  132. Which of the following is considered a best practice when creating a campaign experiment?
  133. Which of the following is considered a best practice when creating effective image assets?
  134. Which of the following is considered a best practice when using Performance Planner?
  135. Which of the following is regarded as a best practice for creating a campaign experiment?
  136. Which of the following tools can help marketers maximize performance of a value-based bidding strategy?
  137. Which of these AI-powered solutions provides the most channel and inventory coverage of any Google Ads campaign?
  138. Which of these are two key benefits of using the Insights page? (Choose two.)
  139. Which of these insights are intended to help advertisers understand consumer interest and category growth trends?
  140. Which of these is a strong example of a business objective that needs to be identified when adopting an AI-powered solution?
  141. Which of these marketing behaviors can be done by AI in Google Ads? (Choose three.)
  142. Which of these tools can equip marketers to drive higher performance in a value-based bidding strategy?
  143. Which Smart Bidding strategy optimizes for value?
  144. Which Smart Bidding strategy would you utilize to optimize for value?
  145. Which three Search features work together to drive performance in a fully AI-powerd strategy?
  146. Which two ways can Performance Planner help marketers for purposes of budget planning? (Choose two.)
  147. Which value definition is commonly used in measurement strategies that are value-centric?
  148. Which value defnition is commonly used in value-centric measurement strategies?
  149. Why are broad match keywords so important?
  150. Why are Responsive Search Ads valuable?
  151. Why is it important to uncap budgets to fully capture the benefits of Google’s AI?
  152. You’re a digital marketing manager for a large children’s clothing retailer that maintains a flexible budget for all campaigns. What best practice should you follow to see the best results from your budgeting flexibility?
  153. You’re working on a fixed annual budget but wish to test new initiatives through campaign experiments. What’s an effective way to create the budget flexibility you’ll need?
  154. If digital leaders want to support Google’s AI, which of these steps should be their priority?

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