Question: A digital marketer has upgraded their Smart Bidding strategy to value-based bidding. Which two Google Ads tools should they use regularly? (Choose two.)
- Performance Planner
- Keyword planner
- Ad strength rating
- Bid strategy report
Explanation
Bid strategy report helps evaluate how a value-based Smart Bidding strategy is performing against conversion value goals. It provides visibility into status, signals, and performance trends for strategies such as Maximize conversion value and Target ROAS. Performance Planner helps forecast how changes to budgets and targets may affect future campaign performance. Using both tools regularly supports ongoing optimization after shifting from volume-based bidding to value-based bidding.
Why the other options are incorrect
Ad strength rating evaluates the quality and variety of creative assets, not bid strategy performance or planning.
Keyword planner supports keyword research for Search campaigns, not regular management of value-based bidding.
Source for verification
https://support.google.com/google-ads/answer/7074566
https://support.google.com/google-ads/answer/9230124
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads AI-Powered Performance Ads Assessment" page.