How does uncapping budgets help to fully capture AI’s benefits?

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  • Campaigns need enough budget flexibility to maximize AI’s potential.
  • AI only works in newly created campaigns with budgets of $1,000 per day or more.
  • When there’s a limitation placed on a campaign budget, a Smart Bidding strategy will revert to manual bidding.
  • Campaigns will spend more of their budget to reach more customers.

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