Advertisement
Exam Name: Amazon Retail for Advertisers Certification
- Aquloo needs to add more products to their catalog in Seller Central. Which component in the navigation bar will they access?
- True or false? The product detail page should NOT include “what’s in the box” shots as it may lead to confusion for shoppers.
- Canent Global is interested in selling products on Amazon. What is the first thing they should confirm?
- Noelle is an advertiser at a hair care brand, and is looking to drive more sales of her brand’s shampoo line. She wants to better understand the cadence for replenishment of her shampoo so that she can better create advertising to reengage shoppers when they may be looking to buy again. What should Noelle look at in ARA Premium?
- True or false? Advertising agency employees can create Seller Central accounts on behalf of their clients.
- Which of the following is an optimal main image?
- Eduardo is an advertiser at a major consumer packaged goods company. He is looking to run a cross-promotional campaign to promote products that are frequently purchased together. Which part of ARA Premium would be most useful for him to review to best understand these trends for his brand?
- Eduardo is an advertiser at a major consumer packaged goods company. He is looking to run a cross-promotional campaign to promote products that are frequently purchased together. Which part of Amazon Brand Analytics would be most useful for him to review to best understand these trends for his brand?
- Electronick is a wholesaler that works directly with an Amazon representative. EverRight owns their brand and inventory. What is EverRight’s role in this scenario?
- True or false? Only businesses can shop on Amazon Business.
- Moriah is a Seller Central user utilizing Amazon’s fulfillment centers to pack and ship their products to customers. Which best describes Moriah?
- Which of the following examples best articulates the use of an alternative purchase report?
- Alecia is selling her products on Amazon, using her own resources to fulfill orders. Which of the following best describes Alecia?
- What factors should be considered by a seller when selecting a selling plan in Seller Central?
- How could a Seller Central user benefit from the information found under the Performance section of the navigation bar?
- Which of the following allows vendors to run sponsored ads that appear on Amazon product detail pages and within shopping results?
- Maria works at an advertising agency that represents a Vendor Central user. Which tool can she access to view the client’s inventory data and catalog quality?
- True or false? Vendors will use Fulfillment by Amazon (FBA) or Merchant Fulfilled Network (MFN) to ship products to customers.
- Raphael is an advertiser at a regional apparel retailer. A strategic initiative is to expand their brick-and-mortar presence to new locations next year. Which part of ARA Premium would be most useful for him to review?
- Raphael is an advertiser at a regional apparel retailer. A strategic initiative is to expand their brick-and-mortar presence to new locations next year. Which part of Amazon Brand Analytics would be most useful for him to review?
- EpiCamera has 5 compatible, related products that they’d like to group together for customer convenience. Which of the following describes this?
- What is Amazon’s version of a SKU (stock keeping unit) that is used to identify unique products on Amazon?
- Which best describes Merchant fulfilled network?
- True or false? Once a vendor sells their products to Amazon, they no longer need to access Vendor Central.
- Chantell, a seller on Amazon, wants her products to be visible when shoppers select the Prime filter during their search process. Which shipping option should she use?
- Bianka sees that her client has not been selected to present the Featured Offer (“Buy Box”) on their product. What suggestion(s) should she give to her client? (Select 2)
- Where in Vendor Central can a user find recommendations to improve their business and increase sales?
- True or false? A Vendor Central user can update a product image and see it live immediately.
- Which of the following is not a benefit of ARA Premium?
- Which of the following is not a benefit of Amazon Brand Analytics?
- Retail insights can look back to compare insights from ___________ in the past.
- Maria needs access to her client’s Seller Central account in order to manage their sponsored ads campaigns. For which section will she need permissions?
- What is the guiding principle behind all Amazon retail programs?
- Meg is an advertiser at a consumer electronics company. She has run advertising campaigns on Amazon in the past, and after mixed results, wants to reconsider her approach. What should she first do before crafting an advertising strategy?
- Which best defines a parent ASIN?
- Kendrick prefers to manage storage, logistics, and shipping for products he sells on Amazon. Which shipping method is he using?
- Which of the following best describes conversion share?
- What is the minimum number of customer reviews a product should have to be considered retail ready?
- Fabian is checking his client’s product detail page for retail readiness. Which of the following issues should he flag as needing improvement to be considered retail ready?
- Which of the following is not a benefit of retail insights?
- John is proposing an advertising campaign that leverages multiple Amazon retail programs. Which of the following are programs he may choose to include?
- What section of Vendor Central allows users to access Amazon Vine?
- Which of the following is included on a product detail page?
- Nina is setting up an advertising campaign for her vendor client. What access and permission will she need to manage their product detail pages?
- Which metric highlights how frequently an advertiser’s products show up in organic widgets such as recommendations or “frequently bought together with”?
- Which type of selling partner must be invited to sell on Amazon?
- Jeremy needs to confirm whether his client, a seller named Comps Now, is presenting the Featured Offer for a specific product. Where should Jeremy look?
- Examine the product detail page below. Which of the following elements is not retail ready?
- Darnell wants to ensure his client, a Vendor Central user, is presenting the Featured Offer (“Buy Box”) for a particular product. What suggestion(s) should he provide?
- True or false? A minimum of 4 product images is suggested for a product to be retail ready.
- Zoope, an Amazon seller, launched a new product last week that has 7 reviews. What is the suggested method for them to improve the retail readiness for this product?
- What is the primary difference between Fulfillment by Amazon (FBA) and Merchant Fulfilled Network (MFN)?
- How many ASINs can you review in a peer set with ARA Premium?
- True or false? A selling partner must be invited to become a Vendor Central user.
- Which of the following is NOT an Amazon retail program?
- Athletica Shoes sells their inventory directly to Amazon, whereas Shoez owns their inventory and uses Amazon to list products for sale. Which company is an Amazon vendor?
- Pratiksha is an advertiser that recently received budget approval to run a campaign on Amazon. Before investing, Pratiksha wants to understand the current drivers of performance to determine where there is the greatest opportunity. Which part of ARA Premium would be most useful for her to review?
- Pratiksha is an advertiser that recently received budget approval to run a campaign on Amazon. Before investing, Pratiksha wants to understand the current drivers of performance to determine where there is the greatest opportunity. Which part of Amazon Brand Analytics would be most useful for her to review?
- True or false? Agency professionals must contact Amazon to request access to their client’s Seller Central account.
- ARA Premium can report on which geographic sales data?
- East Appliances has chosen to leverage Fulfilled by Amazon for shipping. Which statement best explains their choice?
- Grant owns the brand behind the products he sells on Amazon. Is Grant a vendor or seller?
- Allido, Inc. sells products on Amazon that they store in their own warehouse. Amazon carriers collect the products from Allido’s warehouse in order to ship them to customers. Which shipping method is this describing?
- What section of Vendor Central allows users to manage A+ Content?
- What should a Vendor Central user update to enable customers to discover their products using the search bar?
- Theo, an Amazon seller, is adding a product to his inventory list in Seller Central. He knows his product is eligible to sell because he has seen that product on Amazon in the past. Is Theo correct?
- What is the name of the portal that Amazon sellers use to create listings, manage orders, and correspond with buyers?
- Shunsuke is an advertiser at a kitchen appliance company. He ran an awareness campaign to promote his brand’s award winning toaster. A few months after the campaign ended, he noticed that the baseline performance was overall higher on glance views and conversion rate across many of his products. What is this likely to mean?
- True or false? The metrics in retail insights are ad attributed.
- Which of the following action(s) can a Vendor Central user take to manage products?
- In Vendor Central, where should a user navigate to in order to access the advertising console?
- Match the retail program with its description.
- Lamar recently launched a Sponsored Products campaign to boost sales of a new product, but the only ASIN in the campaign has gone out of stock. What will occur?
- Koepp has noticed a number of negative reviews and low ratings for one of their products. It turns out that some customers feel that the product isn’t functioning as expected after 6+months of use. What would be the best approach for Koepp to improve the product’s retail readiness?
- GamezCo is presenting the Featured Offer (“Buy Box”) on a gaming console they sell. Which of the following is true? (Select 2)
- What is the minimum star rating a product should have to be considered retail ready?
- What does it mean for a product to be considered retail ready?
- Which of the following is NOT included in the retail readiness checklist?
- Kya is editing the customizable section of her product detail page to include charts, video, and narrative comments. What is this section referred to as?
- Which of the following is true regarding product variations?
- True or false? Agency professionals must contact Amazon to request access to their client’s Seller Central account.
- Allido, Inc. sells products on Amazon that they store in their own warehouse. Amazon carriers collect the products from Allido’s warehouse in order to ship them to customers. Which shipping method is this describing?
- Shunsuke is an advertiser at a kitchen appliance company. He ran an awareness campaign to promote his brand’s award winning toaster. A few months after the campaign ended, he noticed that the baseline performance was overall higher on glance views and conversion rate across many of his products. What is this likely to mean?
- Noelle is an advertiser at a hair care brand, and is looking to drive more sales of her brand’s shampoo line. She wants to better understand the cadence for replenishment of her shampoo so that she can better create advertising to reengage shoppers when they may be looking to buy again. What should Noelle look at in ARA Premium?
- EpiCamera has 5 compatible, related products that they’d like to group together for customer convenience. Which of the following describes this?
- Moriah is a Seller Central user utilizing Amazon’s fulfillment centers to pack and ship their products to customers. Which best describes Moriah?
- Maria needs access to her client’s Seller Central account in order to manage their sponsored ads campaigns. For which section will she need permissions?
- Darnell wants to ensure his client, a Vendor Central user, is presenting the Featured Offer (“Buy Box”) for a particular product. What suggestion(s) should he provide?
- Maria works at an advertising agency that represents a Vendor Central user. Which tool can she access to view the client’s inventory data and catalog quality?
- Electronick is a wholesaler that works directly with an Amazon representative. EverRight owns their brand and inventory. What is EverRight’s role in this scenario?
- Which metric highlights how frequently an advertiser’s products show up in organic widgets such as recommendations or “frequently bought together with”?
- Bianka sees that her client has not been selected to present the Featured Offer (“Buy Box”) on their product. What suggestion(s) should she give to her client?
- Koepp has noticed a number of negative reviews and low ratings for one of their products. It turns out that some customers feel that the product isn’t functioning as expected after 6+months of use. What would be the best approach for Koepp to improve the product’s retail readiness?
- True or false? The product detail page should NOT include “what’s in the box” shots as it may lead to confusion for shoppers.
- Fabian is checking his client’s product detail page for retail readiness. Which of the following issues should he flag as needing improvement to be considered retail ready?
- What is Amazon’s version of a SKU (stock keeping unit) that is used to identify unique products on Amazon?
- Amazon Brand Analytics can report on which geographic sales data?
- True or false? Enhanced content is a customizable section that selling partners can use to create positive customer experiences that empower shoppers with enough information to make an informed buying decision.
- Noelle is an advertiser at a hair care brand, and is looking to drive more sales of her brand’s shampoo line. She wants to better understand the cadence for replenishment of her shampoo so that she can better create advertising to reengage shoppers when they may be looking to buy again. What should Noelle look at in Amazon Brand Analytics?
- How many ASINs can you review in a peer set with Amazon Brand Analytics?
- Retail insights can look back to compare insights from — in the past.
Join our list
Subscribe to our mailing list and get interesting stuff and updates to your email inbox.
Thank you for subscribing.
Something went wrong.
Hi can you please update the questions and answers here some of them don’t have answers . Thanks
Hello,
The questions and answers are updated.