Question: Which type of selling partner sells products to Amazon directly, which are then sold by Amazon on Amazon.com?
- Vendors
- Individual sellers
- Professional sellers
Explanation
Vendors sell products directly to Amazon in a first-party retail relationship. Amazon purchases the products from the vendor and then sells them to customers on Amazon.com. This model is managed through Vendor Central and differs from marketplace selling. Sellers list and sell products to customers directly, while vendors supply Amazon as the retailer.
Why the other options are incorrect
Individual sellers sell products directly to customers through Amazon’s marketplace, not directly to Amazon.
Professional sellers use a paid selling plan to sell products to customers through Amazon’s marketplace, not as first-party suppliers.
Source for verification
https://sell.amazon.com/blog/vendor-central
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