Google Ads Video Professional Certification Exam Answers 2024

Exam Name: Google Ads Video Professional Certification

Exam URL: https://skillshop.exceedlms.com/student/path/308856-google-ads-video-professional-certification

1. You set up a Google Video campaign with a consideration goal and cost-per-view bidding (CPV). How will your max CPV compare to your actual CPV?
2. To reach parents who are 25 to 34 years old with a Google Video campaign, which audience solution should you use?
3. Your marketing team is planning to create a forecast using Reach Planner for a new Video awareness campaign. Why should you suggest using Reach Planner in the same account where the team wants to run the planned campaign?
4. A business owner is setting up their first Video action campaign and wants to get optimal results from the ads. Which recommended best practice should they follow?
5. Video action campaigns have what primary benefit?
6. The marketing team of a skin care company has the primary goal of driving sales through their website. They set up a Video action campaign to also track conversion events like page visits and adding-to-cart. Why would it be advisable for the marketing team to track these lighter conversion events?
7. A marketing manager is looking for a measurement solution for an upcoming awareness Video campaign. The solution should let them measure the share of views the audience will have a chance to see. What measurement solution should they use to achieve this and how can they gain access to it?
8. A business owner wants to track conversions for their Video action campaign, but they’re concerned the campaign won’t track some conversions because many customers take extra time to make a final decision on purchases. What conversion tracking best practice should the business owner follow to make sure conversions are measured accurately?
9. Before you can reach and engage with potential customers via a Google Video campaign, what step must you complete?
10. A small business owner is looking to evaluate the performance of their first awareness Video campaign. What fundamental metric will help them measure the campaign’s success?
11. After running a Google Video campaign for awareness with video ads that are 30 seconds long, you want to remarket to your audience with memorable, shorter video ads. What video ad format should you use to achieve this goal?
12. If a business owner wanted to understand how user interaction with their video ads leads to product sales, what feature of their Video action campaign would they use?
13. For the last year, you’ve run a consideration Video campaign. Now you want to see evidence that your investment was effective based on the number of times users actually clicked on your videos. What consideration measurement metric should you use?
14. The owner of a music store wants to increase awareness for his store, and has been told that Google’s Video solutions can assist him. How can Google’s Video solutions assist the store owner with Video campaigns?
15. A business owner has a primary marketing objective to grow consideration with the help of a Google Video campaign. They only want to pay when a user watches the entirety of the video ad. What bidding solution would be best for them to use?
16. For a new awareness Google Video campaign that uses custom audiences, you’re considering overlaying Demographics and Detailed Demographics with Custom Audiences. Why should you keep the two audience solutions separate?
17. A local food chain is opening a new location and they want to create as much awareness for their store as possible before the big day. They set up a Google Video campaign with “brand awareness and reach” as the campaign goal. What budget type should they use for their Google Video campaign and why?
18. An account manager has been running a Video action campaign for two weeks and still has 30% of his budget remaining. What should he do to increase delivery until the campaign is outside the budget cap?
19. You tried using Reach Planner to create a forecast for your new awareness Video campaign, but the campaign results were very different from the media plan numbers provided by the Reach Planner forecast. Why did this mismatch occur between campaign results and forecast data?
20. While creating a Google Video campaign, the account manager has selected “brand awareness and reach” as his campaign goal, which automatically uses Target cost-per-million impressions (tCPM) as the bidding strategy. How will this benefit the campaign?
21. If your goal is to grow consideration of your products in your potential customers’ purchase cycles, how can a Google Video campaign help?
22. A business owner is interested in running an awareness Video campaign and wants to know whether the campaign shifted user perception or behavior toward their products. What measurement solution should they use to find this information and when should they implement it?
23. When creating a new Google Video campaign with an awareness goal, what’s the benefit of opting into Google Video partners?
24. To grow consideration for a new tourist package tailored to rock climbers, a travel company should use which of the following audience solutions?
25. After creating a Video campaign, a fitness studio wants to measure their consideration campaign using a Brand Lift study. When should they set up the study to create the best control and exposed groups?
26. You have multiple video assets to work with, and your goal is to create a Google Video campaign that will grow interest in your product for as many people as possible. How should you make that happen?
27. If you started a Video action campaign four weeks ago, added In-Market and Custom Audiences two weeks later, and have now spent 80% of your budget, what action should you take next to grow conversion volume?
28. The marketing team for a catering business has relied on Google Search campaigns in the past, but they’re now ready to take advantage of a Google Video campaign with a “Sales” campaign goal. Why would it be a best practice for the catering business to create their Google Video campaign in the same account as their Google Search campaigns?
29. You want to use Custom Audiences with your new Video action campaign and you’re already capturing the important user interactions that create conversions. What should you do to further optimize your campaign and obtain additional tracking events?
30. If the marketing goal of your Google Video campaign is product and brand consideration, what solutions should you use to effectively achieve that goal?
31. A winery is preparing a Video action campaign intended to attract customers to their website for their holiday sale. Which of the following creative best practices should they implement to encourage consumer interaction?
32. How can you determine the target cost-per-thousand impressions (tCPM) bid for a new awareness Video campaign?
33. A marketing manager needs to get recommendations for features, settings, and solutions for a Google Video campaign. What action should they take to get the information needed when creating a campaign?
34. With the goal of driving awareness for a new product from their company, a business owner considers inflating their target cost-per-thousand impressions (tCPM) bid in their Google Video campaign. What may be the unwanted result of inflating the tCPM bid for this new campaign?
35. If you want to generate leads for your business and it’s your first time creating a Video action campaign, what ad formats should you expect to be used?
36. A toy company wants to build awareness and recall for their brand using a new Google Video campaign. What will the Google Video campaign let the company do?
37. To drive online donations to their website, the marketing team for a wildlife conservation group is creating a Video action campaign. What actions should they take to achieve their goal?
38. If the marketing manager of a catering company is focusing on driving as many orders as possible on a weekly basis with a Video action campaign, which of the following creative implementations should they use?
39. A business owner wants to measure the unique reach and frequency in their awareness Video campaign. What insight will they glean?
40. An account manager is setting up a Video campaign to grow consideration. What ad formats should they expect to run?
41. What Google Video marketing objective connects to the goal of people thinking about your brand in decision-making moments?
42. If you create a new Google Video campaign with no marketing goal selected and you want to get as many impressions as possible from your bidding strategy, what’s the best bidding strategy to use to achieve your marketing objective?
43. You know that mixing ad formats is a good idea, but you aren’t sure which mix is most appropriate for your goal of efficient reach. Which mix of awareness ad formats should you use?
44. A marketing manager used Reach Planner to forecast an awareness Video campaign. What should they keep in mind when setting up the Video campaign to achieve similar reach to the media plan?
45. An account manager decides to use Custom Audiences for their new Video action campaign. What implementation suggestion would you recommend?
46. A business owner wants to run a Video action campaign that reaches customers who already searched for specific key words on Google Search. Which audience solution should this business owner prioritize?
47. After experiencing previous difficulty attracting qualified buyers, the account manager at a car dealership decides to use a Google Video campaign for the first time. What audience strategy should they use to reach people who are already interested in buying a vehicle?
48. An account manager has been running successful Search and Display campaigns to drive action and now wants to run a Video campaign with the same objective. Why would you recommend that the account manager keep the Video campaign in the same account as the other campaigns?
49. A family-run bakery has always relied on word-of-mouth marketing, but they want to try a Video campaign to attract larger business contracts. They feel that a campaign with the leads campaign goal is best suited to achieve this marketing objective. What other action should the family take to make sure their campaign meets their marketing objective?
50. You want to grow consideration with a Google Video campaign and have a short creative that’s well-suited for awareness. Why should you prioritize longer creative that can tell a better story to meet your marketing objective?
51. An account manager has noticed that their Video campaigns have reached a large number of unique viewers, but the frequency is very high. What might the account manager infer from this?
52. A toy company wants to target parents whose children are 3 to 6 years old. What would be a suitable audience solution for their Google Video campaign?
53. What bidding strategy should you use if you want to reach potential customers with relevant messages throughout the entire purchase journey, and you’re using a Video campaign that focuses on multiple marketing objectives across different stages?
54. How can the owner of a music store use Google’s Video solutions to increase awareness for his business?
55. How can a Google Video campaign help grow consideration of products in potential customers’ purchase cycles?
56. How would you describe a primary benefit of Video action campaigns?
57. After running successful Search and Display campaigns to drive action, you’ve decided to run a Video campaign with the same objective. Why should you keep the Video campaign in the same account as the other campaigns?
58. What’s the value of measuring unique reach and frequency in an awareness Video campaign?
59. An account manager is creating a forecast for an awareness Video campaign with the help of Reach Planner. Why should they use Reach Planner in the same account where they expect to run the planned campaign?
60. After relying on word-of-mouth marketing for years, a family-owned restaurant decides to try a Video campaign to attract catering contracts. They believe a leads campaign goal would be best for that marketing objective. What other action should the restaurant take to make sure their campaign is effective?
61. A marketing manager has multiple video assets to work with and wants to create a Google Video campaign to grow interest in a product with as many relevant people as possible. What action should they take to help achieve this goal?
62. You’re using Custom Audiences for a Video action campaign. How can you get the most value from that audience solution?
63. A business owner wants to set up their company’s Google Video campaign to make sure people think about their brand in decision-making moments. What marketing objective connects to this goal?
64. If you ran a consideration Video campaign for one year and now want proof that your investment was effective based on the number of times users actually clicked on your videos, what consideration measurement metric should you use?
65. You decide to run a new Google Video campaign with an awareness goal. Why should you opt into Google Video partners when setting up your campaign?
66. If your company used Reach Planner to forecast an awareness Video campaign, how should you set up the Video campaign to achieve similar reach to your media plan?
67. You’re setting up a Video campaign to grow consideration. What ad formats should you expect to run?
68. What audience strategy should the account manager at a boat company use when creating their first Google Video campaign to reach people who are already interested in purchasing a boat?
69. Which audience solution would you use to reach male users who are 18 to 24 years old with the help of a Google Video campaign?
70. After creating a Video campaign, a fitness studio wants to measure their consideration campaign using a Brand Lift study. When should they set up the study to create the best control and exposed groups?
71. What measurement solution should you use to measure the share of views your audience will have a chance to see in your awareness Video campaign?
72. How can a Google Video campaign help a consumer goods company build awareness and recall for their brand?
73. A business owner wants to track conversions for their Video action campaign. But they’re concerned the campaign won’t track some conversions because many customers take extra time to make a final decision on purchases. What conversion tracking best practice should the business owner follow to make sure conversions are measured accurately?
74. An account manager is trying to determine a target cost-per-thousand impressions (tCPM) bid for their new awareness Video campaign, but they’re unsure what to base the figure on. What’s a valid way for them to determine the tCPM for the business’s new Video campaign?
75. To create a forecast for their new Video awareness campaign, a marketing manager used Reach Planner. But the results of that campaign were very different from the media plan numbers provided by the Reach Planner forecast. Why was there such a significant mismatch between the campaign results and forecast data?
76. Your main goal is to drive sales through your company’s website, and you’ve been advised to track conversion events like page visits and adding-to-cart. Why is tracking those lighter conversion events advisable?
77. Using your Video campaign, you want to reach customers who already searched for specific keywords on Google Search. Which audience solution would you use?
78. A marketing manager is creating a Google Video campaign with a product and brand consideration marketing goal. What solutions effectively align with that goal?
79. When creating a new awareness Google Video campaign, why should you keep the two audience solutions of Demographics and Detailed Demographics and Custom Audiences separate?
80. A business owner wants to understand how user interaction with their video ads leads to product sales. What feature of the Video action campaign would provide this information?
81. A business owner is using a Google Video campaign to drive awareness of a new service that their company will soon release. They’re considering inflating their target cost-per-thousand impressions (tCPM) bid to achieve their goal. Why should they avoid inflating the tCPM bid for this new campaign?
82. A marketing manager wants to reach and engage with potential customers via a Google Video campaign. What first step do they need to complete to get started?
83. The marketing manager of a food delivery company is focused on driving as many orders as possible on a weekly basis. Which of the following creative implementations would you recommend the marketing manager to use to help achieve their goal?
84. After working with Google Search campaigns in the past, you’re now ready to take advantage of a Google Video campaign with a “Sales” campaign goal. Why is it a good idea to create your Google Video campaign in the same account as your Google Search campaigns?
85. What action should you take to get recommendations for features, settings, and solutions for your Google Video campaign?
86. If you run a Video action campaign for two weeks and still have 30% of your budget remaining, how can you increase delivery until your campaign goes over the budget cap?
87. A marketing manager is creating a Google Video campaign with a consideration goal and cost-per-view (CPV) bidding. What should they expect for their max CPV compared to their actual CPV?
88. To generate leads for your business, you’re creating a Video action campaign for the first time. What ad formats should you expect to be used?
89. To increase awareness for his business, the owner of a music store wants to use Google’s Video solutions. How can they help him achieve his goal?
90. You’ve relied on word-of-mouth marketing for years to run your small business, but now you want to try a Video campaign to bring in bigger business. You think a campaign with the leads campaign goal would work best to help achieve your goal. What other action should you take to make sure your campaign is effective?
91. You want to create a Google Video campaign that has product and brand consideration as the marketing goal. What solutions best align with that goal?
92. The marketing team for a wildlife conservation effort is setting up a Video action campaign to drive online donations on their website. What actions should they take to achieve their goal?
93. Four weeks ago, a marketing manager started a Video action campaign. They added In-Market and Custom Audiences to the campaign two weeks later, and now they’ve spent 80% of the campaign budget. What action should they take next to grow conversion volume?
94. A Google Video campaign with “brand awareness and reach” selected as the campaign goal automatically uses target cost-per-thousand impressions (tCPM) as the bidding strategy. How does that benefit the campaign?
95. An account manager is setting up a new Google Video campaign with an awareness goal, and they see Google Video partners as an option. Why is it a good idea for them to opt into Google Video partners?
96. After running an awareness Video campaign, you want to know whether the campaign shifted user perception or behavior toward your products. What measurement solution should you use to find out that information and when should you implement it?
97. If you create a consideration Video campaign and want to measure it through a Brand Lift study, when should you set up that study to get optimal control and exposed groups?
98. Although you’re aware that it’s a good idea to mix ad formats, you don’t know what mix is most appropriate for your goal of efficient reach. Which mix of awareness ad formats should you use?
99. If you’re trying to evaluate the performance of your first awareness Video campaign, what fundamental metric should you use to measure the campaign’s success?
100. A consumer goods company wants to build awareness and recall for their brand. How can a Google Video campaign help achieve this goal?
101. An account manager has been running successful Search and Display campaigns to drive action and now wants to run a Video campaign with the same objective. Why would you recommend that the account manager keep the Video campaign in the same account as the other campaigns?
102. You want to track conversions for your Video action campaign, but you’re worried that your campaign won’t track some conversions because many customers take extra time to make a final decision on their purchases. What conversion tracking best practice should you follow to make sure you accurately measure conversions?
103. A retailer using a Video action campaign is setting up conversion tracking to measure the results of the campaign. They already capture the important user interactions that create conversions, but they’re unsure of what other tracking events they can obtain. What should they do to further optimize their campaign?
104. If the goal of your Video campaign is to grow consideration, what ad formats should you expect to run?
105. A marketing manager wants to reach female users who are 35 to 44 years old with the help of a Google Video campaign. Which audience solution should they use?
106. If a marketing manager wants to create a Google Video campaign using multiple video assets to grow interest in a product among the largest possible audience, what should they do?
107. A florist chain is looking to generate as much awareness as they can before their special roses go into bloom. They only have two and a half weeks to achieve this with the assistance of a Google Video campaign using “brand awareness and reach” as the campaign goal. Which budget type should the florist chain use, and Why?
108. Having relied on Google Search campaigns in the past, the marketing team at a leading catering business now wants to take advantage of a Google Video campaign with a “Sales” campaign goal. What’s the benefit of creating their Google Video campaign in the same account as their Google Search campaigns?
109. Your main marketing objective is to grow consideration with a Google Video campaign, and you only want to pay when a user watches your full video ad. What bidding solution should you use?
110. What audience solution would you use if you were building a Google Video campaign for a music school that wanted to grow consideration for a new class tailored to advanced musicians?
111. You’ve been running a Google Video campaign for awareness with video ads that are 30 seconds long. But now you want to remarket to your audience with memorable, shorter video ads. What video ad format would you use to achieve that goal?
112. Using a Video action action campaign, a winery hopes to attract customers to its website for an annual holiday sale. Which creative best practice should they employ to encourage customer interaction?
113. Which of the following accurately describes a primary benefit of Video action campaigns?
114. A boat rental company has been running a consideration Video campaign for the past year and they want to see evidence that their investment is effective based on how many times users actually clicked on their videos. What consideration measurement metric should they use?
115. If an account manager is new to using Custom Audiences as an audience solution for a new Video action campaign, what implementation suggestion should they try?
116. A company is looking to grow consideration of their products in their potential customers’ purchase cycles. Why is a Google Video campaign an appropriate method to meet their goals?
117. After running a Video action campaign for two weeks, an account manager still has 30% of his budget left intact. How can he increase delivery until the campaign exceeds the budget cap?
118. You want to evaluate the performance of your first awareness Video campaign. What fundamental metric can help you measure the campaign’s success?
119. If you’re tracking conversions for your Video action campaign and you fear your campaign won’t track some of them because oftentimes customers take extra time to make final decisions on their purchases, what conversion tracking best practice can you use to accurately measure conversions?
120. Mixing ad formats is a good idea, and you know that. But which mix of awareness ad formats should you use if your goal is efficient reach?
121. A marketing manager used Reach Planner to create a forecast for a new awareness Video campaign. The campaign results end up being very different from the media plan numbers provided by the Reach Planner forecast. What’s the likely cause of the significant mismatch between the campaign results and forecast data?
122. An account manager at a media agency is creating a new awareness Google Video campaign that uses custom audiences. They’re considering overlaying Demographics and Detailed Demographics with Custom Audiences in the new campaign. Why should they keep the two audience solutions separate?
123. For your awareness Video campaign, you’re looking for a measurement solution that lets you measure the share of views your audience will have a chance to see. What measurement solution should you use and how can you gain access to it?
124. The owner of a clothing store wants to drive awareness to a new product line that they’re about to launch. A new Google Video campaign is being created with no marketing goal selected. The owner wants to get as many impressions as possible from their bidding strategy. What is the best bidding strategy for the clothing store to achieve their marketing objective?
125. A hair salon owner is setting up a Video action campaign for the first time, and she wants to get optimal results from her ads. Which of the following is a recommended best practice she should implement?
126. Using a Video action campaign, a retailer is setting up conversion tracking to measure the campaign results. Although the important user interactions that create conversions are already being captured, the retailer isn’t sure what other tracking events they might obtain. How can they further optimize their campaign?
127. The main goal of the marketing team at a cosmetics company is to drive sales through their website, and they also want to use a Video action campaign to drive conversion events like page visits and adding-to-cart. Why is it a good idea for the marketing team to track those lighter conversion events?
128. You’re creating a Video action campaign for the first time to generate leads for your business. What ad formats should you expect to be used?
129. If you’re creating a Google Video campaign with a consideration goal and cost-per-view (CPV) bidding, what should you expect for your max CPV compared to your actual CPV?
130. If a marketing team at a wildlife conservation organization wanted to set up a Video campaign to help drive online donations to their website, what actions should they take?
131. With a Video action campaign, a marketing manager wants to get optimal results from their ad. Which best practice should they implement?
132. A marketing manager started a Video action campaign one month ago. Two weeks ago, they added In-Market and Custom Audiences to the campaign. Currently, they’ve spent 80% of the campaign budget. What action would you recommend next to grow conversion volume?
133. Your Google Video campaign is driving awareness of a new service your company will soon release, and you’re considering inflating your target cost-per-thousand impressions (tCPM) bid to achieve that goal. Why should you avoid inflating the tCPM bid for your new campaign?
134. If you want to run a Video action campaign that reaches customers who already searched for specific key words on Google Search, which audience solution should you use?
135. If you run a successful Search and Display campaign to drive action and then decide to run a Video campaign with the same objective, why should you keep the Video campaign in the same account as the other campaigns?
136. A winery’s Video action campaign is meant to attract customers to their website for their annual holiday sale. To encourage consumer interaction, which creative best practice would the winery implement?
137. To find out how users’ interactions with your video ads leads to product sales, what feature of Video action campaign would you use?
138. When setting up a consideration Google Video campaign, what bidding solution should you use?
139. To make sure people think about your brand in decision-making moments, what marketing objective should you use for your Google Video campaign?
140. You want to reach and engage with your audience via a Google Video campaign. What step do you need to complete to get started?
141. You’re creating a Video action campaign and plan to use Custom Audiences. What should you do to get the most value from this audience solution?
142. A travel company wants to drive consideration for their new tour that’s tailored to advanced surfers. Which of the following audience solutions would be most appropriate for the company to use?
143. What will measuring the unique reach and frequency in your awareness Video campaign tell you?
144. To drive as many to-go orders as possible on a weekly basis, which creative implementation should the owner of a restaurant focus on?
145. A clothing store owner who wants to drive awareness to a new product line that’s being launched has created a Google Video campaign with no marketing goal selected. The owner wants to get as many impressions as possible from their bidding strategy. What bidding strategy should they employ to achieve this marketing objective?
146. Mixing ad formats is a good idea, and you know that. ut which mix of awareness ad formats should you use if your goal is efficient reach?
147. The account manager at a motor home company found it hard to attract qualified buyers in the past. They’re interested in trying a Google Video campaign for the first time, but are unsure what audience strategy to use to reach people who already want to purchase a motor home. What audience strategy should the account manager use to achieve this goal?