Question: For your awareness Video campaign, you're looking for a measurement solution that lets you measure the share of views your audience will have a chance to see. What measurement solution should you use and how can you gain access to it?
- You should use Unique Reach and Frequency, which are accessible by adding columns to your statistic tables.
- You should use Unique Reach and Frequency, which are accessible by contacting your Google team.
- You should use Active View, which is accessible only by contacting your Google team.
- You should use Active View, which is accessible by adding appropriate columns to your statistic tables.
Explanation
Active View measures viewability, which shows whether an ad had the opportunity to be seen. For an awareness Video campaign, this is the relevant solution for understanding the share of views users had a chance to see. Google Ads provides Active View metrics through reporting columns in statistics tables. This makes viewability measurement accessible directly in campaign reporting.
Why the other options are incorrect
Unique Reach and Frequency measure how many people were reached and how often, not viewability.
Unique Reach and Frequency by Google team uses the wrong measurement solution and an unnecessary access method.
Active View by Google team is incorrect because Active View metrics can be accessed in Google Ads reporting columns.
Source for verification
https://support.google.com/google-ads/answer/7029393?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Professional Certification" page.