Google Ads Video Certification Exam Answers 2019

Exam Name: Google Ads Video Certification Exam

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  1. For her latest TrueView in-stream ad, Jacquline’s primary goal is to get her brand noticed with the 18-25 year-old set. What could she incorporate in her video to help humanize her brand?
  2. Using a variety of Google tools, Jose was able to glean insight into jean preferences for the area of Chicago in which his new store is opening. However, he has plans to expand nationally! What Google tool could he use to get insight into trends and popularity of products across the U.S.?
  3. Your agency wants to run an ad campaign that reaches audiences that are hard to find on TV, impacts customers with engaging formats, and allows your team to measure and optimize their campaigns in near real time. Where can you advertise to accomplish all three of these objectives?
  4. What are best practices for creating a TrueView in-stream ad?
  5. A running shoe company wants to reach “avid marathon runners” instead of just “sports fans.” Which targeting method should this advertiser use?
  6. What does digital media offer that TV advertising does not?
  7. True or False: You can use contextual targeting with videos.
  8. You want to plan YouTube media in terms of reach and frequency, talk in terms of GRPs and cost per points. What Google measurement solution will you use?
  9. True or False: Video ads may appear in videos marked “Private” on YouTube.

  10. Mavi wants to do a collaboration with a YouTube star in which she includes her brand’s message in the creator’s video. What type of collaboration does this describe?
  11. What’s the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?
  12. You’re an agency that needs to know the technical specifications to build and implement your upcoming video campaign. Where can you go to find out how each ad format works, creative submission timelines, technical specifications, reporting, and third-party tracking capabilities?
  13. In his TrueView discovery ad, Amir wants to invite people to click to watch his YouTube video about a DIY home improvement project. What call to action language gives learners a reason to take action?
  14. TrueView video discovery ads can run on:
  15. A TrueView in-stream ad view is counted when a viewer:
  16. Which of these remarketing lists can be used for a video campaign?
  17. John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch. Which targeting option should he use?

  18. How can you launch Google Preferred and/or Mastheads ads?
  19. Which of these can be created to run on the Display Network?
  20. What’s an example of a managed placement for a TrueView in-stream ad?
  21. If your client wants a specific reach for a specific price on YouTube, you should use:
  22. A viewer can skip watching a TrueView in-stream ad after:
  23. Your manager wants to know how Google can help your brand get in front of mobile users. What might you say?
  24. Yoko wants to re-engage prior customers who’ve visited her YouTube channel but haven’t downloaded the shopping app. What can she identify to make a video remarketing list?
  25. On mobile alone, what platform reaches more 18- to 49-year-olds than any broadcast or cable TV network?
  26. An advertiser wants to know if Shopping ads will appear on YouTube. What should you tell her?
  27. How can an advertiser set up Google Ads conversion tracking for a TrueView in-stream ad campaign?
  28. What’s needed for an advertiser to set up a video ad campaign?
  29. The initial remarketing list size for video campaigns includes users from the past:
  30. These people are redefining what it means to be a celebrity by being approachable, conversational, and authentic to millions of dedicated followers. They can activate millions of fans with a click of the “publish” button — and some are sharing the spotlight with brands.
  31. Video campaigns can help advertisers optimize for:
  32. ________ targeting lets advertisers place ads on specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.
  33. TrueView video ads can be especially effective for driving what goals?
  34. You work for an advertiser or agency with an upfront deal. What is the best way to reserve Google Preferred inventory?
  35. An advertiser can use a remarketing tag to target people who’ve:
  36. Which targeting option allows you to re-engage with people who visited your site by serving them ads containing the products they viewed on their visit?
  37. The best way to reserve an ad is to:
  38. What can you use to connect with people based on their purchase intent?
  39. What is Google’s programmatic buying platform?
  40. True or False: Advertisers have to implement a code to use the remarketing feature on a video campaign.
  41. The most effective way to control the number of times someone sees an ad is by:
  42. The standard companion banner size for TrueView in-stream ads on YouTube is:
  43. Jared would like to use video remarketing to re-engage his current YouTube audience with a new product release. What’s the critical first step he needs to take within Google Ads to start a video remarketing campaign?
  44. TrueView video campaigns can include:
  45. You can see average video-view duration metrics in:
  46. Which ad rotation option can’t be used for video campaigns?
  47. How are rich media ads different from other ad formats?
  48. In looking at her performance data, Mia recognizes her video ads aren’t driving traffic to her website as well as she had hoped. In particular the clickthrough rates (CTR) are low. What could she do to increase the CTR over time?
  49. True or False: Advertisers can set bids per ad format
  50. Video remarketing is a way to optimize:
  51. True or False: More than one YouTube account can be linked to a Google Ads account.
  52. What do earned actions measure?
  53. Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness?
  54. What is a key difference between reservation buying and auction buying?
  55. Which is the best tip for optimizing a TrueView video for viewer engagement?
  56. Video campaign up and running, check! Now how’s it doing? Holly has just a few minutes to pull some data together on how her audience is responding to the ads. In particular, she wants to know how well her ads are resonating — whether viewers are interacting with the ads they see. What metric should she investigate in Google Ads Reporting?
  57. What are the targeting options for Mastheads?
  58. _________ ads can be created and managed through Google Ads.
  59. What is Masthead billing based on?
  60. When is someone added to an advertiser’s video remarketing list?
  61. Linking a YouTube channel to a Google Ads account lets you:
  62. Where on YouTube can TrueView video discovery ads run?
  63. A TrueView video discovery ad needs to be:
  64. With a Masthead ad, an advertiser can reserve:
  65. What does linking a Google Ads account to a YouTube account let an advertiser do?
  66. Which can be done in YouTube Analytics?
  67. Matias is thrilled about including video remarketing in his latest campaign strategy to bolster pre-holiday sales of his company’s new toy release. He is eager to re-engage with his prior customers who are exploring his YouTube content. What benefit of video remarketing meets his need?
  68. Which ad format gives viewers the choice of whether or not to watch your ad, and helps drive brand consideration?
  69. Why is average view frequency important to measure?
  70. True or False: IP address exclusion is not available for TrueView campaigns.
  71. To run a TrueView video ad, the video must be uploaded to:
  72. True or False: YouTube remarketing lists can be used with standard text and display ads.
  73. A huge fan of both in-stream and discovery ads, what advice would you share with Andreas who would like to set up his video campaign in Google Ads?
  74. Which can’t be added to a TrueView video?
  75. Maria wants to make sure and share her video ads when her target audience is most likely to view them! When setting up her TrueView Standard video campaign in Google Ads, what setting allows her to adjust these parameters?
  76. Sebastien wants to get a good read on how his users are interacting with his videos across different geographies of his target demographic. For example, it would be helpful to know what calls-to-action are driving higher clickthrough rates. In which report of YouTube Analytics would he be able to access this kind of data?
  77. If an advertiser adds affinity audiences and topics to the same targeting group, a TrueView ad will show:
  78. TrueView in-stream ads and video discovery ads appear, respectively:
  79. TrueView in-stream ads can appear on:
  80. People are added to an advertiser’s video remarketing list when they:
  81. _________ are optional, clickable thumbnail images that accompanies TrueView in-Stream ad.
  82. Which targeting methods can be used with TrueView ads?
  83. _______ is used to measure video campaigns.
  84. Call-to-action (CTA) overlays are compatible with:
  85. Video ads can run on:
  86. Video advertising on YouTube lets you:
  87. If someone clicks a TrueView video discovery ad thumbnail, where do they land?
  88. With YouTube Analytics, you can track metrics on:
  89. What’s the view rate of a Google Ads campaign that shows 10,000 impressions, 900 views, and 300 clicks?
  90. True or False: To get full access to YouTube Analytics, you need to link your Google Ads and YouTube accounts.
  91. Cards are a great way to increase engagement with your video ad or brand. Where do you create cards?
  92. How can an advertiser calculate the view rate of a video campaign?
  93. What does average view frequency measure?
  94. What benefit of advertising with TrueView best serves a new video advertiser hoping to share his niche brand story with just the right audience?
  95. Which devices can an advertiser target with a mobile video Masthead?
  96. If your client wants to pay only when someone views an ad, you should use:
  97. Which of these formats can be booked cross-screen (mobile and desktop)?
  98. Where would a call-to-action (CTA) overlay show?
  99. An advertiser is charged for viewing a TrueView video discovery ad when someone:
  100. Tom has his sights set on this TrueView in-stream ad launching his new food truck company app. What creative element encourages his customers to interact with the ad and actually take action?
  101. If the primary goal for your video campaign is building awareness, what are the KPIs you’d look at?
  102. If the primary goal for your video campaign is influencing consideration, what are the KPIs you’d look at?
  103. What’s the first step when determining the right video solution for your campaign?
  104. A click on a companion banner:
  105. TrueView video discovery ads run on:
  106. Video ads can appear on:
  107. What’s the maximum length a TrueView video ad can be?
  108. Which can an advertiser include in a TrueView video ad to increase interactivity?
  109. True or False: With TrueView in-stream video ads, the advertiser pays when someone hovers their cursor over the ad for 5 seconds.
  110. In which TrueView format(s) can an advertiser use a companion banner?
  111. An advertiser wants to know the minimum amount of money that she must spend on a Google Ads campaign. What should you tell her?
  112. What are the three components in the YouTube ecosystem?
  113. Google helps marketers connect with people using what three kinds of data?
  114. A client who wants to advertise before, during, or after popular videos on the Display Network should:
  115. Which is a best practice for a successful TrueView in-stream ad?
  116. What is the Google Network?
  117. What tool measures brand metrics along the marketing funnel like brand consideration or purchase intent?
  118. Before finalizing the target audience for his next campaign, Sacha would like to find out more about what his potential audience, especially what they think about his product. What Google tool could he use to gain this insight quickly?
  119. In setting up her latest video campaign on YouTube, Susan is faced with the Video targeting tab and a myriad of audience settings. What strategy should she adopt to optimize her campaign’s view rates?
  120. A tech-savvy musician, Josef wants to create his first video ad and he has budget to do so! Although he’s a bit concerned about the actual filmmaking part, he is excited to make this ad himself using YouTube’s Director app. Which app feature best supports his need?
  121. An advertiser can:
  122. What percentage of video views on YouTube come from mobile devices?