As a marketing expert at an eCommerce business, you’ve been asked to summarize the value of YouTube to the leadership team. What should you say when talking about this shopping trend?

Here is the answer of the question: As a marketing expert at an eCommerce business, you’ve been asked to summarize the value of YouTube to the leadership team. What should you say when talking about this shopping trend?

  • You should say that creators influence users’ purchasing decisions, and YouTube drives purchasing behavior.
  • You should say that YouTube users use the platform for inspiration and discovery, but not to take action and make a purchase.
  • You should say that creators influence users’ purchasing decisions, but they take action on other platforms.
  • You should say that YouTube users use the platform for inspiration and discovery, and they choose to purchase on desktop devices.

The above question is related to “Google Ads Video Certification“. You can find all the updated questions and answers related to to “Google Ads Video Certification” on the “Google Ads Video Certification” page. If you find the update in question or answers, do comment on this page and let us know. We will update the answers as soon as possible.

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