Mixing video ad formats is a good idea — you know that. But if your goal is to drive maximum reach on a minimum budget, what mix of awareness ad formats would you use?

Here is the answer of the question: Mixing video ad formats is a good idea — you know that. But if your goal is to drive maximum reach on a minimum budget, what mix of awareness ad formats would you use?

• Bumper ads and masthead ads
• Non-skippable in-stream ads and masthead ads
• Non-skippable in-stream ads and skippable in-stream ads
• Bumper ads and skippable in-stream ads

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