Exam Name: Mailchimp SMS Marketing Assessment
Exam URL: https://www.mailchimpacademy.com/student/path/3007691-sms-marketing-certification
- You must have express consent from a contact before sending them any marketing text messages.
- When collecting consent through an online form, the checkbox agreeing to receive marketing messages should be checked by default.
- Businesses are legally required to send a welcome message to every new subscriber immediately upon sign-up.
- Your marketing team is based in New York (Eastern Time) and plans to send a promotional text at 8:30 pm EST. You have subscribers across the United States, including California (Pacific Time). To ensure full compliance with the TCPA Quiet Hours rule, what's the best scenario?
- Imagine that you're managing SMS marketing for Bo's Buns. You currently have a single, approved SMS program registered only for the United States (US). You are planning a major expansion to target two new areas: - International: Launching a new program for your customers in Canada (utilizing multi-country). - Segmentation: Launching a separate program for your wholesale customer audience list within the US (utilizing multi-audience). What is the single biggest operational benefit of using Mailchimp's integrated system for this growth, as opposed to using separate platforms for each program?
- Based on the SMS audience etiquette principles, the most effective strategy to reduce your unsubscribe rate is to increase sending messages six to eight times per month.
- Based on the SMS audience etiquette principles, if a customer provides their mobile number during checkout to receive order updates, you have full consent to send them weekly promotional coupons.
- Based on the SMS audience etiquette principles, when performing a bulk import of existing contacts who previously opted in, you must still ensure you have verifiable, explicit consent documentation for SMS marketing before sending any message.
- Match each scenario on the left with the single best action by dragging the correct choice in the correct order on the right.
- Instructions: Evaluate the two messages below and choose the one that represents the best use of SMS, focusing on high-conversion strategy, relevance, and compliance (including proper branding, personalization, and opt-out instructions).
- Instructions: Evaluate the two messages below and choose the one that represents the most effective strategic use of SMS by addressing the customer's specific, recent action. Scenario: A customer browsed your website, added a jacket to their cart, and then left the site without checking out.
- You are launching a new series of advanced bike repair workshops. Which channel should you use to send the initial message that includes the full curriculum details, links to registration, and rich photos of the instructors?
- A local fitness studio is launching a new "Early bird HIIT class" at its Brooklyn location. Their primary business goal is to generate maximum sign-ups via SMS. Sort the following actions by dragging them into the correct order (1 to 5) that best reflects the effective application of the three foundational segmentation principles (focus on past actions, tailor content, and testing).
- Scenario: A subscription box service has noticed that roughly 15% of their monthly subscribers cancel their service within the first six months. They want to proactively address this churn by sending emails that provide extra value, showcase different products, or offer a loyalty incentive to those who show signs of disengagement. Which automation type is the most effective and practical strategy to target these specific at-risk subscribers and potentially reduce the 15% churn rate?
- You are reviewing the performance of a client's weekly SMS campaign, "The Friday Flash Sale," and notice a critical issue in the reporting dashboard: - Deliverability rate: Messages are reaching the customer at 98% - Click-through rate (CTR): Content is highly engaging at 30% - Unsubscribe rate: Customer list is in decline at 5% Based on these stats, the immediate priority is to stop the high unsubscribe rate. What is the BEST first testing step to address this issue?