Question: Instructions: Evaluate the two messages below and choose the one that represents the most effective strategic use of SMS by addressing the customer's specific, recent action. Scenario: A customer browsed your website, added a jacket to their cart, and then left the site without checking out.
- Scenario: A customer browsed your website, added a jacket to their cart, and then left the site without checking out.
- Weather Gear: Alex, we're holding the jacket in your cart. Complete your order before it sells out! [Link] Reply STOP.
- Weather Gear: It's cold outside! Get 10% off our new fall collection today only. Check out our website: [Link] Reply STOP.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Mailchimp SMS Marketing Certification" page.