Question: How should you approach evaluating video action campaign performance to drive more conversions?
- Compare your CPA to that of non-brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.
- Compare your CPA to that of brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.
- Compare your CPA to that of brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.
- Compare your CPA to that of non-brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.
Explanation
CPA should be evaluated against non-brand Search because both reflect performance from users who are not already searching specifically for the brand. This gives a more realistic benchmark for conversion efficiency than brand Search. Video action campaigns also need enough time for Google Ads learning and conversion reporting to stabilize. Waiting three to seven days helps avoid premature changes that can disrupt optimization.
Why the other options are incorrect
One to three days is too short for stable CPA evaluation and can lead to early optimization changes.
Brand Search is not the right benchmark because it usually captures higher-intent users already looking for the brand.
Brand Search with one to three days combines an unsuitable benchmark with an overly short evaluation window.
Source for verification
https://support.google.com/google-ads/answer/10147229
https://support.google.com/google-ads/answer/7381968
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Certification" page.