Question: You're planning to run a video action campaign. How should you approach your measurement strategy?
- Measure the full value with Google Ads conversion tracking and exclude lighter conversion events.
- Measure only complete offline conversions for a more accurate return on investment calculation.
- Measure the full value with Google Ads conversion tracking and include lighter conversion events.
- Measure only complete online conversions for a more accurate return on investment calculation.
Explanation
Google Ads conversion tracking should capture the full value of a Video action campaign across meaningful customer actions. Including lighter conversion actions gives Google Ads more signals when final actions happen less often. These signals help automated bidding learn faster and find users more likely to complete valuable actions. This approach supports better optimization while still allowing advertisers to measure deeper conversion outcomes.
Why the other options are incorrect
Exclude lighter conversion events limits available signals and can slow campaign learning.
Complete online conversions only can underrepresent earlier actions that help predict stronger conversion behavior.
Complete offline conversions only ignores important online actions that support full-funnel measurement.
Source for verification
https://support.google.com/google-ads/answer/1722054
https://support.google.com/google-ads/answer/10147229
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Certification" page.