Question: You're planning to run a video action campaign and want to start with lower-funnel audiences and then expand. Which of the following combinations aligns to that approach?
- Start with your data segments, then expand to Customer Match.
- Start with your data segments, then expand to affinity audiences.
- Start with Customer Match, then expand to your data segments.
- Start with Customer Match, then expand to affinity audiences.
Explanation
A Video action campaign should begin with lower-funnel audience signals that are more likely to convert. Your data segments are built from people who previously interacted with the business, making them strong starting signals. Customer Match can then help expand using first-party customer information while still staying close to conversion intent. This staged approach supports efficient conversion learning before moving into broader audience expansion.
Why the other options are incorrect
Affinity audiences are broader interest-based segments and are not the next lower-funnel expansion step in this approach.
Customer Match first reverses the stated sequence of starting with your data segments.
Customer Match to your data segments moves backward instead of expanding from site or app engagement signals.
Source for verification
https://support.google.com/google-ads/answer/2472738
https://support.google.com/google-ads/answer/6379332
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