Question: Why is it a good idea to opt into optimised targeting when creating a video action campaign?
- It'll remove users from your data segments who aren't likely to convert.
- It'll help you reach audiences already familiar with your brand who are likely to convert.
- It'll remove audience solutions you've applied that aren't driving conversions.
- It'll help you reach new and relevant audiences who are likely to convert.
Explanation
Optimized targeting helps Video action campaigns find additional customers who are likely to convert within the campaign goal. It uses real-time conversion data and optional targeting signals to identify relevant users beyond manually selected audience segments. This supports scale because the campaign can explore higher-performing traffic outside the original audience setup. Google recommends it for conversion-focused campaigns using bidding strategies such as Maximize conversions or Target CPA.
Why the other options are incorrect
Brand-familiar audiences limits the focus to existing awareness, while optimized targeting can find new relevant converters.
Audience removal is inaccurate because optimized targeting does not simply delete audience solutions from the campaign.
Data segment removal is inaccurate because it does not remove users from remarketing or customer data segments.
Source for verification
https://support.google.com/google-ads/answer/10537509
https://support.google.com/google-ads/answer/10538014
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Certification" page.